{"id":2671,"date":"2014-04-02T09:26:26","date_gmt":"2014-04-02T08:26:26","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2671"},"modified":"2015-11-26T14:55:39","modified_gmt":"2015-11-26T13:55:39","slug":"les-6-criteres-cles-pour-choisir-les-images-a-publier-sur-votre-blog","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/les-6-criteres-cles-pour-choisir-les-images-a-publier-sur-votre-blog-2014-04-02","title":{"rendered":"Les 6 crit\u00e8res cl\u00e9s pour choisir les images \u00e0 publier sur votre blog"},"content":{"rendered":"<p>Le contenu est roi, mais l\u2019image, elle, est reine\u00a0!<\/p>\n<p>Par exemple, sur les r\u00e9seaux sociaux, le contenu visuel g\u00e9n\u00e8re plus d\u2019engagement que le contenu textuel. Pas \u00e9tonnant, nos yeux gravitent naturellement vers les images..<\/p>\n<p>Pour donner le plus de chances possibles \u00e0 vos articles de blog d\u2019\u00eatre cliqu\u00e9s, lus et partag\u00e9s, voici 6 crit\u00e8res cl\u00e9s \u00e0 consid\u00e9rer pour la s\u00e9lection de vos images<\/p>\n<ul>\n<li><strong>Des images libres de droit\u00a0<\/strong><\/li>\n<\/ul>\n<p>C\u2019est sans aucun doute la chose la plus importante \u00e0 prendre en consid\u00e9ration. Etes-vous autoris\u00e9 \u00e0 utiliser l&rsquo;image ? Violer les droits d\u2019auteur d\u2019une image peut co\u00fbter cher \u00e0 votre entreprise. Il existe pour cela des banques d\u2019images payantes (Fotolia, iStockPhoto, Getty Images\u2026) mais aussi des plateformes gratuites (photos libres de droit sous licences Creative Commons, Freerangestock\u2026).<\/p>\n<ul>\n<li><strong>Des images pertinentes par rapport au contenu de votre article<\/strong><\/li>\n<\/ul>\n<p>L\u2019image est-elle coh\u00e9rente avec votre contenu ? Le titre de votre article et l\u2019image sont g\u00e9n\u00e9ralement les premi\u00e8res choses que le lecteur voit (\u00e0 la fois sur votre blog, dans votre newsletter ou sur vos posts sur les r\u00e9seaux sociaux). L\u2019objectif est de toujours trouver une image \u00ab parlante \u00bb, qui s\u2019associe bien avec le contenu ou le titre de votre article.<\/p>\n<ul>\n<li><strong>Des images qui attirent l\u2019\u0153il<\/strong><\/li>\n<\/ul>\n<p>En plus d\u2019\u00eatre pertinente, l\u2019image choisie doit \u00eatre convaincante, attrayante, accrocheuse !<br \/>\nLa photo de votre article est souvent la premi\u00e8re impression que le lecteur a de votre contenu. Si cette derni\u00e8re est banale, vous risquez de perdre quelques pr\u00e9cieux clics.<\/p>\n<ul>\n<li><strong>Des images de bonne qualit\u00e9<\/strong><\/li>\n<\/ul>\n<p>Certains diront qu\u2019il en va de soi mais il est de bon ton de le rappeler. L\u2019image est-elle de bonne qualit\u00e9 ? Quelle est sa r\u00e9solution ? Est-elle pix\u00e9lis\u00e9e ? L\u2019image est reine mais si elle n\u2019est pas de bonne qualit\u00e9, votre contenu perd toute cr\u00e9dibilit\u00e9.<\/p>\n<ul>\n<li><strong>Des images d\u2019un poids appropri\u00e9<\/strong><\/li>\n<\/ul>\n<p>Choisir une image de tr\u00e8s bonne qualit\u00e9 certes\u2026mais pas trop lourde non plus, au risque de ralentir dangereusement le temps de chargement de la page web. Or, 40 % des internautes quittent une page web si cette derni\u00e8re prend plus de 3 secondes \u00e0 charger\u2026Bien optimiser votre image va vous permettre de gagner un temps cons\u00e9quent lors de l\u2019affichage de la page web. D\u2019o\u00f9 la n\u00e9cessit\u00e9 de ma\u00eetriser des outils de retouche d\u2019images tels que Photoshop ! (pour en savoir plus,\u00a0<a href=\"https:\/\/academy.visiplus.com\/formation-photoshop.php\">cliquez ici<\/a>)<\/p>\n<ul>\n<li><strong>Des images optimis\u00e9es pour toutes les tailles d\u2019\u00e9cran<\/strong><\/li>\n<\/ul>\n<p>Compte-tenu de l\u2019utilisation g\u00e9n\u00e9ralis\u00e9e des smartphones et tablettes, il est bon de s\u2019assurer que les taille, r\u00e9solution, et qualit\u00e9 des images utilis\u00e9es dans le contenu \u00e9ditorial soient optimis\u00e9es pour toutes les tailles d\u2019\u00e9cran, en fonction du terminal de l\u2019utilisateur.<\/p>\n<p>Envie d&rsquo;aller plus loin ? <a href=\"https:\/\/academy.visiplus.com\/formation-creation-blog-wordpress.php\">Voir notre formation Cr\u00e9ation et Animation d&rsquo;un Blog Professionnel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le contenu est roi, mais l\u2019image, elle, est reine\u00a0! Par exemple, sur les r\u00e9seaux sociaux, le contenu visuel g\u00e9n\u00e8re plus d\u2019engagement que le contenu textuel. Pas \u00e9tonnant, nos yeux gravitent naturellement vers les images.. Pour&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,152],"tags":[172],"class_list":["post-2671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-animation-blog","category-social-media-1","tag-blogging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 6 crit\u00e8res cl\u00e9s pour choisir les images \u00e0 publier sur votre blog - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Le contenu est roi, mais l\u2019image, elle, est reine\u00a0! 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