{"id":2654,"date":"2014-03-21T09:28:29","date_gmt":"2014-03-21T08:28:29","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2654"},"modified":"2014-04-07T13:07:14","modified_gmt":"2014-04-07T12:07:14","slug":"64-des-entreprises-consacrent-moins-de-10-heures-par-semaine-aux-medias-sociaux","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/64-des-entreprises-consacrent-moins-de-10-heures-par-semaine-aux-medias-sociaux-2014-03-21","title":{"rendered":"64% des entreprises consacrent moins de 10 heures par semaine aux m\u00e9dias sociaux"},"content":{"rendered":"<p>Social Media Examiner vient de publier son rapport 2014 sur l\u2019industrie des m\u00e9dias sociaux.<\/p>\n<p>Saviez-vous notamment que\u00a0:<\/p>\n<ul>\n<li>86% des marketeurs consid\u00e8rent les m\u00e9dias sociaux importants pour leur entreprise<\/li>\n<li>87% des marketeurs veulent savoir comment mesurer le ROI de leurs activit\u00e9s sur les m\u00e9dias sociaux<\/li>\n<li><span style=\"line-height: 1.5em;\">72% ne savent pas optimiser leurs blogs pour les mobiles<\/span><\/li>\n<li><span style=\"line-height: 1.5em;\">\u00a0<\/span><span style=\"line-height: 1.5em;\">64% des entreprises consacrent moins de 10 heures par semaine aux m\u00e9dias sociaux<\/span><\/li>\n<li><span style=\"line-height: 1.5em;\">Seulement 43% des marketeurs affirment que les m\u00e9dias sociaux augmentent leur chiffre d\u2019affaires. Ce chiffre est li\u00e9 au fait que peu d\u2019entre eux savent comment mesurer le ROI de leurs activit\u00e9s sur les m\u00e9dias sociaux.<\/span><\/li>\n<li>69% pr\u00e9voient d&rsquo;intensifier leur efforts sur YouTube<\/li>\n<li>66% pr\u00e9voient d&rsquo;\u00eatre plus actifs en termes de blogging<\/li>\n<\/ul>\n<p>Voir tous les r\u00e9sultats de l&rsquo;\u00e9tude :<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/32453998\" height=\"356\" width=\"427\" allowfullscreen=\"\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"The 12 Key Takeaways from SocialMediaExaminer's Industry Report 2014\" href=\"https:\/\/www.slideshare.net\/WishpondTechnologiesLtd\/12-key-takeaways-from-socialmediaexaminers-industry-report-2014\" target=\"_blank\"><br \/>\n<\/a><\/strong><strong><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Examiner vient de publier son rapport 2014 sur l\u2019industrie des m\u00e9dias sociaux. Saviez-vous notamment que\u00a0: 86% des marketeurs consid\u00e8rent les m\u00e9dias sociaux importants pour leur entreprise 87% des marketeurs veulent savoir comment mesurer&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[26],"class_list":["post-2654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-1","tag-reseaux-sociaux-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=2654"}],"version-history":[{"count":7,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2654\/revisions"}],"predecessor-version":[{"id":2663,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2654\/revisions\/2663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2659"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=2654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=2654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=2654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}