{"id":26067,"date":"2020-01-12T15:44:14","date_gmt":"2020-01-12T14:44:14","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=26067"},"modified":"2020-01-24T18:53:25","modified_gmt":"2020-01-24T17:53:25","slug":"guide-rh-2-0-recruter-efficacement-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/actus-blog\/guide-rh-2-0-recruter-efficacement-sur-les-reseaux-sociaux-2020-01-12","title":{"rendered":"Guide RH 2.0 : Recruter efficacement sur les r\u00e9seaux sociaux"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Le saviez-vous ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Plus de 90 % des recruteurs sont actifs sur les r\u00e9seaux sociaux<\/em> <\/li><li><em>29 % des recruteurs ont d\u00e9j\u00e0 recrut\u00e9 via les r\u00e9seaux sociaux<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Partie int\u00e9grante des process de recrutement, les m\u00e9dias sociaux sont plus que jamais pl\u00e9biscit\u00e9s par les professionnels RH et autres chasseurs de t\u00eate pour leur efficacit\u00e9 et leur performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encore faut-il\nmaitriser les services et autres fonctionnalit\u00e9s qu\u2019offre le recrutement sur\nles r\u00e9seaux sociaux professionnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acteurs\nincontournables du recrutement sur les r\u00e9seaux sociaux : LinkedIn et Viadeo\nproposent toujours plus de services pour aider les professionnels RH \u00e0 trouver\nla perle rare. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce guide vous apporte les connaissances indispensables pour tirer pleinement parti d\u2019une strat\u00e9gie de recrutement sur les r\u00e9seaux sociaux. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. LES POINTS CL\u00c9S DE LA R\u00c9VOLUTION DIGITALE RH<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>R\u00e9seaux sociaux et \u00e9cosyst\u00e8mes RH<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"269\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Fran\u00e7aisReseauxSociaux.jpg\" alt=\"Fran\u00e7ais r\u00e9seaux sociaux\" class=\"wp-image-26068\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quels r\u00e9seaux sociaux les recruteurs utilisent-ils ?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"329\" height=\"283\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ReseauxSociauxRecruteurs.png\" alt=\"R\u00e9seaux sociaux recruteurs\" class=\"wp-image-26070\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ReseauxSociauxRecruteurs.png 329w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ReseauxSociauxRecruteurs-300x258.png 300w\" sizes=\"auto, (max-width: 329px) 100vw, 329px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"269\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TempsPasseReseauxSociaux.jpg\" alt=\"Temps passe r\u00e9seaux sociaux\" class=\"wp-image-26069\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le digital \u00e9quilibre le rapport de force entre talents et recruteurs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La relation s\u2019horizontalise : recruteurs et candidats disposent des m\u00eames outils pour se rendre visible, se renseigner sur l\u2019autre et entrer en contact.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"185\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Recruteurs.jpg\" alt=\"Recruteurs\" class=\"wp-image-26072\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Recruteurs.jpg 453w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Recruteurs-300x123.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Recruteurs-360x147.jpg 360w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c9volution des pratiques de\nrecrutement <\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comment les recruteurs utilisent les r\u00e9seaux sociaux ?<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"363\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecruteursReseauxSociaux.jpg\" alt=\"Recruteurs r\u00e9seaux sociaux\" class=\"wp-image-26073\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecruteursReseauxSociaux.jpg 958w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecruteursReseauxSociaux-300x114.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecruteursReseauxSociaux-768x291.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecruteursReseauxSociaux-360x136.jpg 360w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Recourir aux r\u00e9seaux sociaux, c\u2019est moins cher qu\u2019un cabinet pour des postes cibl\u00e9s avec pr\u00e9caution ou que certains job boards qui offrent beaucoup de volume, mais pas toujours la qualit\u00e9 recherch\u00e9e.<\/em><\/p><cite>Fr\u00e9d\u00e9rique Scavennec<br>DRH, Directrice du Recrutement, Groupe L&rsquo;Or\u00e9al<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Un march\u00e9 du travail en mutation<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"437\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/March\u00e9DuTravail.jpg\" alt=\"March\u00e9 du travail\" class=\"wp-image-26074\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/March\u00e9DuTravail.jpg 693w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/March\u00e9DuTravail-300x189.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/March\u00e9DuTravail-360x227.jpg 360w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. INT\u00c9GRATION DU RECRUTEMENT 2.0<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> Faire le point sur sa marque employeur et ses facteurs d\u2019attractivit\u00e9 <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les 3 d\u00e9fis de la marque employeur<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/DefisMarqueEmployeur-1024x627.jpg\" alt=\"Defis marque employeur\" class=\"wp-image-26075\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/DefisMarqueEmployeur-1024x627.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/DefisMarqueEmployeur-300x184.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/DefisMarqueEmployeur-768x470.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/DefisMarqueEmployeur-360x220.jpg 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/DefisMarqueEmployeur.jpg 1037w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"> Faire \u00e9voluer sa marque employeur en fonction de sa cible candidats <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D\u00e9finir sa strat\u00e9gie d\u2019image RH sur les r\u00e9seaux sociaux<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1006\" height=\"607\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieImageRH.png\" alt=\"Strat\u00e9gie image RH\" class=\"wp-image-26076\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieImageRH.png 1006w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieImageRH-300x181.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieImageRH-768x463.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieImageRH-360x217.png 360w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Int\u00e9grer le 2.0 dans sa politique RH globale<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les entreprises sont soumises \u00e0 la m\u00eame exposition que les candidats<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"455\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PolitiqueRH.png\" alt=\"Politique RH\" class=\"wp-image-26077\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PolitiqueRH.png 644w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PolitiqueRH-300x212.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PolitiqueRH-360x254.png 360w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>D\u00e9ployer un dispositif de recrutement multicanal<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Le principe : soyez pr\u00e9sents <strong>l\u00e0 o\u00f9 vous avez un int\u00e9r\u00eat strat\u00e9gique<\/strong> par rapport \u00e0 votre cible <\/li><li>La strat\u00e9gie id\u00e9ale : se reposer sur des fondamentaux solides et <strong>s\u2019implanter progressivement<\/strong> sur les diff\u00e9rents canaux afin de voir ce qui fonctionne et pourquoi. <\/li><li>Les facteurs cl\u00e9s de succ\u00e8s : \u00eatre \u00e0 l&rsquo;\u00e9coute des candidats <strong>et adapter ses messages en fonction des plates-formes<\/strong> <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"258\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecrutementMulticanal.jpg\" alt=\"Recrutement multicanal\" class=\"wp-image-26078\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecrutementMulticanal.jpg 958w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecrutementMulticanal-300x81.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecrutementMulticanal-768x207.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RecrutementMulticanal-360x97.jpg 360w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimiser son site web emploi<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Vos futurs employ\u00e9s m\u00e9ritent autant d\u2019attention que vos clients !<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019espace emploi de votre site web doit \u00eatre <strong>attrayant pour les candidats<\/strong> et <strong>valorisant pour votre marque<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"539\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EspaceEmploi.png\" alt=\"Espace emploi\" class=\"wp-image-26079\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EspaceEmploi.png 974w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EspaceEmploi-300x166.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EspaceEmploi-768x425.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EspaceEmploi-360x199.png 360w\" sizes=\"auto, (max-width: 974px) 100vw, 974px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Soyez au niveau de vos exigences<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Le processus de recrutement chez Google est l\u2019un des plus complets et des plus durs au monde. <\/li><li>Pour aider les candidats \u00e0 se pr\u00e9parer au mieux, Google guide les candidats vers la r\u00e9ussite, avec des m\u00e9thodes et des conseils pr\u00e9cis. <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"459\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/OptimiserSiteWebEmploi.png\" alt=\"Optimiser site web emploi\" class=\"wp-image-26080\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/OptimiserSiteWebEmploi.png 689w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/OptimiserSiteWebEmploi-300x200.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/OptimiserSiteWebEmploi-360x240.png 360w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Respecter les r\u00e8gles !<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Travaillez votre process de recrutement <\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le process de recrutement est certes un<strong> exercice de s\u00e9lection<\/strong>, mais c&rsquo;est aussi une <strong>d\u00e9marche de s\u00e9duction<\/strong>. <br> L&rsquo;enjeu du process de recrutement est de garantir un <strong>parcours candidat positif<\/strong> :  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u00e9finissez en interne et explicitez aux candidats les diff\u00e9rentes \u00e9tapes de votre process de recrutement ainsi que les objectifs associ\u00e9s <\/li><li><strong>Facilitez le d\u00e9p\u00f4t de candidature<\/strong> sur votre site <\/li><li>\u00c9quipez vous d&rsquo;outils digitaux pour <strong>fluidifier l&rsquo;exp\u00e9rience candidat<\/strong> et ainsi maximiser le nombre de candidatures d\u00e9pos\u00e9es. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. CR\u00c9ATION D\u2019UNE IDENTIT\u00c9 NUM\u00c9RIQUE GAGNANTE<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cr\u00e9er sa page entreprise sur LinkedIn<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pourquoi cr\u00e9er une page entreprise ?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Am\u00e9liorer son r\u00e9f\u00e9rencement naturel <\/li><li>Promouvoir une expertise <\/li><li>Promouvoir des services, produits et \u00e9v\u00e9nements <\/li><li>R\u00e9seauter, g\u00e9n\u00e9rer des leads et recruter des prospects <\/li><li>Publier des offres d&#8217;emplois et \u00e9largir son recrutement <\/li><li>Mettre en r\u00e9seau les employ\u00e9s et ex-employ\u00e9s d&rsquo;une entreprise <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conditions requises pour cr\u00e9er une page entreprise sur LinkedIn :<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Avoir un profil LinkedIn personnel contenant vos propres nom et pr\u00e9nom, datant d\u2019au moins 7 jours <\/li><li>Avoir une force de profil \u00ab\u00a0Interm\u00e9diaire\u00a0\u00bb ou \u00ab\u00a0Expert absolu\u00a0\u00bb <\/li><li>Avoir plusieurs relations sur votre profil. <\/li><li>\u00cates actuellement un employ\u00e9 de l\u2019entreprise et avoir son poste list\u00e9 dans la section Exp\u00e9rience de son profil <\/li><li>Avoir ajout\u00e9 et confirm\u00e9 une adresse e-mails de l\u2019entreprise sur son compte LinkedIn (pas d\u2019adresses g\u00e9n\u00e9riques ou d\u2019alias) <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"759\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PageEntrepriseLinkedIn.jpg\" alt=\"Page entreprise linkedIn\" class=\"wp-image-26081\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PageEntrepriseLinkedIn.jpg 981w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PageEntrepriseLinkedIn-300x232.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PageEntrepriseLinkedIn-768x594.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PageEntrepriseLinkedIn-360x279.jpg 360w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les contenus, vecteurs d\u2019identit\u00e9 num\u00e9rique<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les contenus suscitent 6x plus d\u2019interactions que les publicit\u00e9s<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"656\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InteractionContenu.png\" alt=\"Interaction contenu\" class=\"wp-image-26082\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InteractionContenu.png 970w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InteractionContenu-300x203.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InteractionContenu-768x519.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InteractionContenu-360x243.png 360w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aligner les fonctions marketing &amp; RH<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"164\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/FonctionsMarketingRH.png\" alt=\"Fonctions marketing &amp; RH\" class=\"wp-image-26083\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Recruter sur\nles r\u00e9seaux sociaux n\u00e9cessite la collaboration des \u00e9quipes marketing et RH,\npour \u00eatre visible et toucher vos cibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;objectif est\nque le marketing produise des contenus pertinents et de qualit\u00e9 pour aider les\nRH \u00e0 construire et d\u00e9velopper la marque employeur, afin d\u2019attirer l\u2019attention\ndes candidats.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"473\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuMarketing.jpg\" alt=\"\" class=\"wp-image-26084\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuMarketing.jpg 1012w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuMarketing-300x140.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuMarketing-768x359.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuMarketing-360x168.jpg 360w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Faire de ses employ\u00e9s, les ambassadeurs de l\u2019entreprise <\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Port\u00e9e de la prise de parole sur les r\u00e9seaux sociaux<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La pr\u00e9sence de collaborateurs sur les r\u00e9seaux sociaux et leurs prises de paroles sont visibles par tous et contribuent \u00e0 l\u2019image de la marque en g\u00e9n\u00e9ral<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce que cela implique : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les employ\u00e9s doivent s\u00e9curiser l\u2019acc\u00e8s \u00e0 leurs profils <\/li><li>Sensibiliser les collaborateurs \u00e0 l\u2019impact de chaque prise de parole, pour votre leur image, mais \u00e9galement pour celle de la marque <\/li><li>In fine, chaque collaborateur est responsable de ce qu\u2019il publie sur les m\u00e9dias sociaux <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Accompagner les employ\u00e9s sur les r\u00e9seaux sociaux<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le but n\u2019est pas d\u2019imposer une ligne \u00e9ditoriale, mais bien d\u2019adopter une approche didactique sur le bon usage des r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La SNCF a\norganis\u00e9 des \u00ab\u00a0caf\u00e9s Twitter\u00a0\u00bb aupr\u00e8s de ses collaborateurs, pour leur\nexpliquer le fonctionnement, les \u00e9cueils et les vertus des outils. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"346\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EmployesReseauxSociaux.jpg\" alt=\"Emploiy\u00e9s r\u00e9seaux Sociaux\" class=\"wp-image-26085\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EmployesReseauxSociaux.jpg 531w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EmployesReseauxSociaux-300x195.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/EmployesReseauxSociaux-360x235.jpg 360w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. RECHERCHE DES CANDIDATS SUR LINKEDIN<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A chaque r\u00e9seau sa population cible<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\"><strong>Les\nplateformes \u00e0 privil\u00e9gier selon les cibles :<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"180\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PlateformesCibles.jpg\" alt=\"Plateformes cibles\" class=\"wp-image-26086\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PlateformesCibles.jpg 312w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PlateformesCibles-300x173.jpg 300w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">GRTgaz sur Facebook pour toucher les \u00e9tudiants<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"351\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/GRTgaz.png\" alt=\"GRTgaz\" class=\"wp-image-26087\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/GRTgaz.png 399w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/GRTgaz-300x264.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/GRTgaz-360x317.png 360w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">SNCF recrute sur Twitter depuis 2010<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"351\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RectrutementSNCF.png\" alt=\"Recrutement SNCF\" class=\"wp-image-26088\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RectrutementSNCF.png 465w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RectrutementSNCF-300x226.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RectrutementSNCF-360x272.png 360w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Principes g\u00e9n\u00e9raux de recherches<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Recherche simple<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"634\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheSimple-1024x634.png\" alt=\"Recherche simple\" class=\"wp-image-26089\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheSimple-1024x634.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheSimple-300x186.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheSimple-768x476.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheSimple-360x223.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheSimple.png 1038w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Recherche cibl\u00e9e<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"99\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PrincipeDeRecherche.png\" alt=\"Principe de recherche\" class=\"wp-image-26090\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PrincipeDeRecherche.png 513w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PrincipeDeRecherche-300x58.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PrincipeDeRecherche-360x69.png 360w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"866\" height=\"550\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheCiblee.png\" alt=\"Recherche cibl\u00e9e\" class=\"wp-image-26091\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheCiblee.png 866w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheCiblee-300x191.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheCiblee-768x488.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RechercheCiblee-360x229.png 360w\" sizes=\"auto, (max-width: 866px) 100vw, 866px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9thodologie de recherche<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00c9laborer sa\nstrat\u00e9gie de <\/strong><strong>sourcing<\/strong><strong> sur les\nr\u00e9seaux sociaux <\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"395\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeSourcing.jpg\" alt=\"Strat\u00e9gie de sourcing\" class=\"wp-image-26092\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeSourcing.jpg 638w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeSourcing-300x186.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeSourcing-360x223.jpg 360w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Compte premium pour recruteurs<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Le profil premium LinkedIn \u201cRecruiter\u201d (payant)<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Gagnez du temps avec la recherche assist\u00e9e. <\/li><li>Commencez \u00e0 saisir un mot-cl\u00e9 pour obtenir des suggestions de profil, ou acc\u00e9dez directement \u00e0 vos recherches sauvegard\u00e9es ou \u00e0 l\u2019historique pour passer en revue les profils d\u00e9j\u00e0 rep\u00e9r\u00e9s. <\/li><li>Trouvez d\u2019autres personnes comme votre candidat id\u00e9al. <\/li><li>Pour trouver d\u2019autres personnes similaires au candidat id\u00e9al, il vous suffit de saisir son nom. <\/li><li>En un clic, vous acc\u00e9dez aux InMails, aux notifications, aux annonces de recrutement et \u00e0 votre liste de t\u00e2ches. <\/li><li>Ciblez les meilleurs talents : trouvez la bonne personne gr\u00e2ce aux filtres <\/li><li>LinkedIn met en avant les candidats les plus susceptibles de vous r\u00e9pondre. <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"655\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LinkedInRecruiter.jpg\" alt=\"LinkedIn Recruiter\" class=\"wp-image-26094\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LinkedInRecruiter.jpg 473w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LinkedInRecruiter-217x300.jpg 217w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LinkedInRecruiter-360x499.jpg 360w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campagne de recrutement\nsponsoris\u00e9es<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Campagnes\nd&rsquo;affichage sur LinkedIn<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"411\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CampagneAffichageLinkedIn.jpg\" alt=\"Campagne affichage linkedIn\" class=\"wp-image-26095\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CampagneAffichageLinkedIn.jpg 682w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CampagneAffichageLinkedIn-300x181.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CampagneAffichageLinkedIn-360x217.jpg 360w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. GESTION DE LA RELATION CANDIDATS<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mises en relation et approche des candidats<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les bons r\u00e9flexes \u00e0 avoir avant de contacter un candidat<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chercher \u00e0 en apprendre plus sur la personne<\/strong> que vous souhaitez contacter vous permettra :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>De vous assurer que c\u2019est bien le profil que vous recherchez <\/li><li>De trouver des angles ou des id\u00e9es pour personnaliser votre message d\u2019introduction <\/li><li>Comment faire ? oParcourez son profil LinkedIn dans le d\u00e9tail et analysez son activit\u00e9 sur la plateforme (contenus partag\u00e9s, recommandations, vos relations en commun\u2026) <\/li><li>Multipliez votre sources d\u2019information : une recherche du nom sur Google permet souvent d\u2019en apprendre plus sur quelqu\u2019un <\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pr\u00e9parer un plan de discussion<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>La personnalisation des messages est indispensable. Quoi de plus \u00e9nervant et peu engageant que de recevoir un copi\u00e9-coll\u00e9 ?<\/li><li>Int\u00e9grer \u00e0 votre message le nom ou pr\u00e9nom de votre interlocuteur<\/li><li>Utilisez des d\u00e9tails sur son activit\u00e9 ou son profil afin de lui d\u00e9montrer tout l\u2019int\u00e9r\u00eat que vous lui portez. <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemple de type de messages \u201cgagnants\u201d pour susciter l\u2019int\u00e9r\u00eat<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>L\u2019approche directe<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le message InMail<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"690\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MessageInMail.png\" alt=\"Message InMail\" class=\"wp-image-26096\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MessageInMail.png 822w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MessageInMail-300x252.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MessageInMail-768x645.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MessageInMail-360x302.png 360w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La prise de contact par recommandation<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"664\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PriseDeContact.png\" alt=\"Prise de contact\" class=\"wp-image-26097\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PriseDeContact.png 1002w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PriseDeContact-300x199.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PriseDeContact-768x509.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PriseDeContact-360x239.png 360w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La proposition informelle<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PropositionInformelle-1024x637.png\" alt=\"Proposition Informelle\" class=\"wp-image-26098\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PropositionInformelle-1024x637.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PropositionInformelle-300x187.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PropositionInformelle-768x478.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PropositionInformelle-360x224.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PropositionInformelle.png 1048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. ANALYSE DES R\u00c9SULTATS : INDICATEURS DE PERFORMANCE<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00e9finir les indicateurs en fonction des objectifs<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les 2 KPI indispensables du recruteur<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>#1 Ratio candidatures re\u00e7ues \/ candidats recrut\u00e9s<\/strong><br>Utilit\u00e9 : piloter ses plans de recrutement \u00e0 long terme<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"212\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/AnnonceLinkedin.jpg\" alt=\"Annonce Linkedin\" class=\"wp-image-26099\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><em>Il vous faut donc <\/em><strong><em>25 candidatures pour 1\nrecrutement<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>#2 Qualit\u00e9 des sources<\/strong><br>Utilit\u00e9 : optimiser ses investissements sur les meilleurs canaux de recrutement<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"210\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QualiteSource.jpg\" alt=\"Qualit\u00e9 source\" class=\"wp-image-26100\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QualiteSource.jpg 316w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QualiteSource-300x199.jpg 300w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mesurer l\u2019activit\u00e9 sur sa page LinkedIn<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Statistiques des pages Entreprise LinkedIn<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"669\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StatistiqueEntrepriseLinkedIn.jpg\" alt=\"Statistique entreprise linkedIn\" class=\"wp-image-26101\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StatistiqueEntrepriseLinkedIn.jpg 1000w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StatistiqueEntrepriseLinkedIn-300x201.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StatistiqueEntrepriseLinkedIn-768x514.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StatistiqueEntrepriseLinkedIn-360x241.jpg 360w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mesurer l\u2019efficacit\u00e9 de sa m\u00e9thodologie de recherche de candidats<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acqu\u00e9rir une vision globale de sa strat\u00e9gie RH et marque employeur<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objectif : <\/strong>appr\u00e9cier dans le temps les effets de votre pr\u00e9sence en ligne <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"344\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PresenceEnLigne.jpg\" alt=\"Pr\u00e9sence en ligne\" class=\"wp-image-26102\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PresenceEnLigne.jpg 646w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PresenceEnLigne-300x160.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PresenceEnLigne-360x192.jpg 360w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><strong>Retrouvez tous nos guides sur <a href=\"https:\/\/academy.visiplus.com\/ressources.php\">Visiplus academy\ufeff<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le saviez-vous ? Plus de 90 % des recruteurs sont actifs sur les r\u00e9seaux sociaux 29 % des recruteurs ont d\u00e9j\u00e0 recrut\u00e9 via les r\u00e9seaux sociaux Partie int\u00e9grante des process de recrutement, les m\u00e9dias sociaux&#8230;<\/p>\n","protected":false},"author":3,"featured_media":26177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163],"tags":[852,884,1656],"class_list":["post-26067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-blog","tag-recrutement","tag-recruter-grace-aux-reseaux-sociaux","tag-rh-2-0"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/26067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=26067"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/26067\/revisions"}],"predecessor-version":[{"id":26165,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/26067\/revisions\/26165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/26177"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=26067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=26067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=26067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}