{"id":25953,"date":"2020-01-20T14:21:30","date_gmt":"2020-01-20T13:21:30","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=25953"},"modified":"2020-01-24T15:23:19","modified_gmt":"2020-01-24T14:23:19","slug":"guide-inbound-marketing-generation-de-leads-qualifies-les-regles-dor-dune-strategie-gagnante","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/actus-blog\/guide-inbound-marketing-generation-de-leads-qualifies-les-regles-dor-dune-strategie-gagnante-2020-01-20","title":{"rendered":"Guide Inbound marketing g\u00e9n\u00e9ration de leads qualifi\u00e9s : les r\u00e8gles d&rsquo;or d&rsquo;une strat\u00e9gie gagnante"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L\u2019inbound marketing est-il devenu le graal du marketeur ? <br>Oui, mais il n\u00e9cessite de ma\u00eetriser plusieurs leviers complexes et compl\u00e9mentaires : content marketing, lead nurturing, lead scoring, marketing automation, social selling, A\/B testing, growth hacking,\u2026 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sachant que tout le d\u00e9but du cycle de vente est d\u00e9sormais 100% digital, les entreprises doivent d\u00e9velopper un contenu marketing de qualit\u00e9. <br>Elles doivent le mettre en sc\u00e8ne efficacement, le r\u00e9f\u00e9rencer et le diffuser au bon endroit, au bon moment afin de d\u00e9tecter et de qualifier un maximum de prospects. <br>Puis, par la mise en place d\u2019un dialogue personnalis\u00e9 et automatis\u00e9, l\u2019entreprise optimise ses co\u00fbts d\u2019acquisition et maximise ses performances. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi la technique est-elle pl\u00e9biscit\u00e9e ? Car elle\nest reconnue pour avoir un meilleur ROI que l\u2019outbound marketing et\npermet d\u2019attirer naturellement des prospects qui fuient de plus en plus les\nmessages publicitaires non sollicit\u00e9s, vers soi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce guide met en lumi\u00e8re les bonnes pratiques et les\nr\u00e8gles \u00e0 respecter pour mettre en place une strat\u00e9gie efficace qui vous\npermettra d\u2019obtenir des leads qualifi\u00e9s et surtout, de les convertir !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonne lecture ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c8GLE N\u00b01<\/strong>D\u00c9FINIR ET COMPRENDRE VOTRE CIBLE<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00c9FINIR VOTRE CIBLE<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Repenser la segmentation<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentation client du marketing digital n\u2019est pas que sociod\u00e9mographique (\u00e2ge, sexe, localit\u00e9, profession, etc.)\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"196\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/segmentation.png\" alt=\"Segmentation\" class=\"wp-image-25957\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/segmentation.png 400w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/segmentation-300x147.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/segmentation-360x176.png 360w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026elle est aussi affinitaire, psycho-graphique (centres d\u2019int\u00e9r\u00eat, opinions, style de vie, habitudes, croyances, valeurs\u2026), comportementale (mani\u00e8re de se renseigner, d\u2019acheter, la fr\u00e9quence d\u2019achat, les habitudes de consommation..)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00c9laborer des fiches personas<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Synth\u00e9tiser les informations cl\u00e9s pour chaque persona au sein d\u2019une fiche A4, facilement d\u00e9clinable et \u00e9ditable. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/fichePersonas-1024x440.png\" alt=\"Fiche personas\" class=\"wp-image-25961\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/fichePersonas-1024x440.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/fichePersonas-300x129.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/fichePersonas-768x330.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/fichePersonas-360x155.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/fichePersonas.png 1048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">COMPRENDRE VOTRE CIBLE : CUSTOMER\u2019S JOURNEY<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"493\" height=\"225\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney.png\" alt=\"Customer journey\" class=\"wp-image-25962\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney.png 493w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney-300x137.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney-360x164.png 360w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"248\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney1.png\" alt=\"Customer Journey\" class=\"wp-image-25963\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney1.png 524w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney1-300x142.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney1-360x170.png 360w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"404\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney2.png\" alt=\"Customer Journey\" class=\"wp-image-25964\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney2.png 576w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney2-300x210.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/customerJourney2-360x253.png 360w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c8GLE N\u00b02<\/strong>CR\u00c9ER DES CONTENUS PERTINENTS <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">STORYTELLING<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">La grande histoire : mission, valeurs, messages<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"384\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/yourStory.jpg\" alt=\"Your Story\" class=\"wp-image-25965\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/yourStory.jpg 643w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/yourStory-300x179.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/yourStory-360x215.jpg 360w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">THOUGHT LEADERSHIP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"542\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ToughtLeadership.jpg\" alt=\"Tought Leadership\" class=\"wp-image-25966\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ToughtLeadership.jpg 980w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ToughtLeadership-300x166.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ToughtLeadership-768x425.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ToughtLeadership-360x199.jpg 360w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"430\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/HubThoughtLeadership.png\" alt=\"Hub Thought Leadership\" class=\"wp-image-25967\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/HubThoughtLeadership.png 532w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/HubThoughtLeadership-300x242.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/HubThoughtLeadership-110x90.png 110w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/HubThoughtLeadership-360x291.png 360w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">LE BON CONTENU AU BON MOMENT<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"398\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LeBonContenu.png\" alt=\"Le bon Contenu\" class=\"wp-image-25968\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LeBonContenu.png 683w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LeBonContenu-300x175.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LeBonContenu-360x210.png 360w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Des contenus adapt\u00e9s \u00e0 chacune des \u00e9tapes<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"377\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuAdaptes.png\" alt=\"Contenu Adaptes\" class=\"wp-image-25969\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuAdaptes.png 659w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuAdaptes-300x172.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ContenuAdaptes-360x206.png 360w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CR\u00c9ATION DE VOS CONTENUS<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CreationContenu-1024x484.png\" alt=\"Creation contenu\" class=\"wp-image-25970\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CreationContenu-1024x484.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CreationContenu-300x142.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CreationContenu-768x363.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CreationContenu-360x170.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CreationContenu.png 1128w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c8GLE N\u00b03<\/strong>PROMOUVOIR VOS CONTENUS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">TERRAIN DE JEU<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TerrainDeJeu-1024x622.png\" alt=\"Terrain de jeu\" class=\"wp-image-25971\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TerrainDeJeu-1024x622.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TerrainDeJeu-300x182.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TerrainDeJeu-768x466.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TerrainDeJeu-360x219.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TerrainDeJeu.png 1138w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">OUTILS ET MEDIAS<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"623\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Seo.png\" alt=\"\" class=\"wp-image-25972\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Seo.png 945w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Seo-300x198.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Seo-768x506.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Seo-360x237.png 360w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Internet et les r\u00e9seaux sociaux ont chang\u00e9 beaucoup de choses\u2026<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InternetRS-1024x668.jpg\" alt=\"\" class=\"wp-image-25974\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InternetRS-1024x668.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InternetRS-300x196.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InternetRS-768x501.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InternetRS-360x235.jpg 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/InternetRS.jpg 1051w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">LES 5 LEVIERS DU NEO -MARKETEUR<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><strong>SEO : le r\u00e9f\u00e9rencement naturel<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoReferencementNaturel-1024x681.jpg\" alt=\"Seo R\u00e9f\u00e9rencement Naturel\" class=\"wp-image-25975\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoReferencementNaturel-1024x681.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoReferencementNaturel-300x199.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoReferencementNaturel-768x511.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoReferencementNaturel-360x239.jpg 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoReferencementNaturel.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoRefNat-1024x679.jpg\" alt=\"Seo R\u00e9f\u00e9rencement naturel\" class=\"wp-image-25976\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoRefNat-1024x679.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoRefNat-300x199.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoRefNat-768x509.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoRefNat-360x239.jpg 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SeoRefNat.jpg 1096w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SEA : le\nr\u00e9f\u00e9rencement payant<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le SEA, pour Search Engine Advertising, d\u00e9signe l\u2019achat d\u2019espaces publicitaires dans les r\u00e9sultats des moteurs de recherche.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"345\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Sea.png\" alt=\"Sea\" class=\"wp-image-25977\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Sea.png 764w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Sea-300x135.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Sea-360x163.png 360w\" sizes=\"auto, (max-width: 764px) 100vw, 764px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Permet de \u00ab r\u00e9f\u00e9rencer \u00bb rapidement une marque sur des mots cl\u00e9s strat\u00e9giques (en attendant que la strat\u00e9gie SEO soit suffisamment efficace pour appara\u00eetre de mani\u00e8re naturelle sur la premi\u00e8re page)  <\/li><li>Permet de tester certains mots cl\u00e9s et de v\u00e9rifier s\u2019ils apportent un trafic qualifi\u00e9 \/ rentable avant d\u2019engager des actions SEO sur ces mots.  <\/li><li>Permet de booster la visibilit\u00e9 de contenus Premium (\u00e0 forte valeur ajout\u00e9e) <\/li><li>Permet de r\u00e9f\u00e9rencer un contenu \u00e9v\u00e9nementiel \/ ponctuel  <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\"><li>Payant &gt; Voire tr\u00e8s on\u00e9reux sur certains march\u00e9s tr\u00e8s concurrentiels (cr\u00e9dit, auto, voyage..) <\/li><li>Pas aussi facile qu\u2019il n\u2019y para\u00eet &gt; La majeur partie des campagnes r\u00e9alis\u00e9es sans l\u2019aide d\u2019un expert (Google Partner) ne sont pas rentables <\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les R\u00e9seaux Sociaux<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Quelques\nchiffres pour construire son cluster social<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"262\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TempsRS.png\" alt=\"Temps RS\" class=\"wp-image-25978\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TempsRS.png 319w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TempsRS-300x246.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/TempsRS-110x90.png 110w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\n\nO\u00f9 \u00eatre pr\u00e9sent ? Construire son cluster social\n\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"204\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ConstruireClusterSocial.jpg\" alt=\"Construire Cluster Social\" class=\"wp-image-25981\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ConstruireClusterSocial.jpg 421w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ConstruireClusterSocial-300x145.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ConstruireClusterSocial-360x174.jpg 360w\" sizes=\"auto, (max-width: 421px) 100vw, 421px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"336\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ClusterSocial-1.png\" alt=\"Cluster Social\" class=\"wp-image-25980\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ClusterSocial-1.png 364w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ClusterSocial-1-300x277.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ClusterSocial-1-360x332.png 360w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne faut pas \u00eatre partout, il faut \u00eatre l\u00e0 o\u00f9 on a int\u00e9r\u00eat d\u2019\u00eatre !<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"306\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ClusterRS.jpg\" alt=\"Cluster RS\" class=\"wp-image-25982\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ClusterRS.jpg 445w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ClusterRS-300x206.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ClusterRS-360x248.jpg 360w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La publicit\u00e9 sur les R\u00e9seaux Sociaux (Paid Social Media \/ Social Ads)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les r\u00e9seaux sociaux ont leur programme de Social Ads<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"113\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PubReseauxSociaux.png\" alt=\"Pub R\u00e9seaux Sociaux\" class=\"wp-image-25984\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PubReseauxSociaux.png 655w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PubReseauxSociaux-300x52.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PubReseauxSociaux-360x62.png 360w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">2 mod\u00e8les de r\u00e9mun\u00e9ration coexistent : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CPC = Co\u00fbt Par Clic = On paye l\u2019engagement sur la publicit\u00e9 et non son affichage &gt; Pas de clic = pas de budget d\u00e9pens\u00e9. <\/li><li>CPM = Co\u00fbt Pour Mille = On paye l\u2019affichage d\u2019une publicit\u00e9 quelque soit l\u2019engagement qu\u2019elle g\u00e9n\u00e8re &gt; Pas de clic = On paye quand m\u00eame ! <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"128\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/AvantagesInconvenients.jpg\" alt=\"Avantages Inconv\u00e9nients\" class=\"wp-image-25985\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/AvantagesInconvenients.jpg 567w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/AvantagesInconvenients-300x68.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/AvantagesInconvenients-360x81.jpg 360w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La publicit\u00e9\nsur les R\u00e9seaux Sociaux (<\/strong><strong>Paid<\/strong><strong> Social Media \/ Social Ads)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\">Quelques mots sur les principaux programmes <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"362\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PaidSocialMedia.png\" alt=\"Paid Social Media\" class=\"wp-image-25986\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PaidSocialMedia.png 706w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PaidSocialMedia-300x154.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/PaidSocialMedia-360x185.png 360w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La publicit\u00e9 outband = Le display publicitaire<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"95\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/publiciteOutband.png\" alt=\"Publicit\u00e9 Outband\" class=\"wp-image-25987\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Le Display\npublicitaire permet de diffuser des annonces de diff\u00e9rents types et formats\ndans les encarts publicitaires des sites externes choisis en fonction du profil\nou du comportement de leurs visiteurs.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\">Le RTB = Real Time Bidding = Ench\u00e8res en temps r\u00e9el<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"293\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RealTimeBidding.png\" alt=\"Real Time Bidding\" class=\"wp-image-25988\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RealTimeBidding.png 622w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RealTimeBidding-300x141.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/RealTimeBidding-360x170.png 360w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La publicit\u00e9 classique = Le display retargeting<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/displayRetargeting-1024x379.jpg\" alt=\"Display Retargeting\" class=\"wp-image-25989\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/displayRetargeting-1024x379.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/displayRetargeting-300x111.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/displayRetargeting-768x285.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/displayRetargeting-360x133.jpg 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/displayRetargeting.jpg 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"826\" height=\"248\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Objectif.jpg\" alt=\"Objectif\" class=\"wp-image-25990\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Objectif.jpg 826w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Objectif-300x90.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Objectif-768x231.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/Objectif-360x108.jpg 360w\" sizes=\"auto, (max-width: 826px) 100vw, 826px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c8GLE N\u00b04 <\/strong>MOD\u00c9LISER VOS CONVERSIONS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">STRAT\u00c9GIE DE CONVERSION<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeConversion-1024x671.png\" alt=\"Strat\u00e9gie De Conversion\" class=\"wp-image-25991\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeConversion-1024x671.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeConversion-300x197.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeConversion-768x503.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeConversion.png 1059w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/StrategieDeConversion-360x236.png 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">CR\u00c9ATION DE VOS LANDING PAGE<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LandingPage-1024x681.png\" alt=\"Landing Page\" class=\"wp-image-25992\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LandingPage-1024x681.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LandingPage-300x200.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LandingPage-768x511.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LandingPage-360x240.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/LandingPage.png 1073w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c8GLE N\u00b05 <\/strong>OPTIMISER VOS CONVERSIONS &amp; G\u00c9RER VOTRE BASE DE PROSPECTS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ANALYSE, TEST ET PERSON-NALISATION<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/3LeviersMarketing-1024x656.png\" alt=\"3 Leviers Marketing\" class=\"wp-image-25993\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/3LeviersMarketing-1024x656.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/3LeviersMarketing-300x192.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/3LeviersMarketing-768x492.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/3LeviersMarketing-360x231.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/3LeviersMarketing.png 1044w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">LEAD NURTURING &amp; LEAD SCORING<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/autonomisationMarketing-1024x665.png\" alt=\"Autonomisation Marketing\" class=\"wp-image-25994\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/autonomisationMarketing-1024x665.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/autonomisationMarketing-300x195.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/autonomisationMarketing-768x499.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/autonomisationMarketing-555x360.png 555w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/autonomisationMarketing-360x234.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/autonomisationMarketing.png 1078w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c8GLE N\u00b06 <\/strong>SEGMENTER VOS LEADS POUR PERSONNALISER VOS ACTIONS <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">COMMENT SEGMENTER<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SegmenterLeads-1024x641.png\" alt=\"Segmenter Leads\" class=\"wp-image-25995\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SegmenterLeads-1024x641.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SegmenterLeads-300x188.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SegmenterLeads-768x480.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SegmenterLeads-360x225.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/SegmenterLeads.png 1087w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">QUOI SEGMENTER<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QuoiSegmenterLeads-1024x692.png\" alt=\"Segmenter Leads\" class=\"wp-image-25996\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QuoiSegmenterLeads-1024x692.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QuoiSegmenterLeads-300x203.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QuoiSegmenterLeads-768x519.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QuoiSegmenterLeads-360x243.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/QuoiSegmenterLeads.png 1096w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c8GLE N\u00b07<\/strong>HI\u00c9RARCHISER LA QUALIT\u00c9 DE VOS LEADS <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00c9TERMINER LA VALEUR DE CHAQUE CRIT\u00c8RE<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ValeurCritere-1024x595.png\" alt=\"Valeur Crit\u00e8re\" class=\"wp-image-25997\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ValeurCritere-1024x595.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ValeurCritere-300x174.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ValeurCritere-768x446.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ValeurCritere-360x209.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ValeurCritere.png 1153w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">PR\u00c9PARER VOS SC\u00c9NARIOS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La relance int\u00e8gre des arguments pour d\u00e9clencher l\u2019acte attendu. Ces arguments vont jouer sur diff\u00e9rents d\u00e9clencheurs :  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>les croyances, \u00a7le choix des crit\u00e8res, <\/li><li>la hi\u00e9rarchie des crit\u00e8res,  <\/li><li>l\u2019attitude globale.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br> C\u2019est pourquoi les e-mails d\u2019une relance prennent souvent la forme d\u2019\u00e9pisodes, formant une histoire, un feuilleton.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils entretiennent l\u2019int\u00e9r\u00eat, mais surtout, ils doivent engager le prospect ou le client toujours plus loin dans l\u2019entonnoir. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"358\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ScenariosDeConversion.png\" alt=\"Sc\u00e9narios de Conversion\" class=\"wp-image-25998\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ScenariosDeConversion.png 919w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ScenariosDeConversion-300x117.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ScenariosDeConversion-768x299.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/ScenariosDeConversion-360x140.png 360w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c8GLE N\u00b08 <\/strong>MESURER ET OPTIMISER L\u2019EFFICACIT\u00c9 DE VOS ACTIONS<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00c9FINIR ET SUIVRE VOS OBJECTIFS : M\u00c9THODE SMART<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MethodeSmart-1024x609.png\" alt=\"M\u00e9thode Smart\" class=\"wp-image-25999\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MethodeSmart-1024x609.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MethodeSmart-300x178.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MethodeSmart-768x457.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MethodeSmart-360x214.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/MethodeSmart.png 1088w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">ANALYSER &amp; OPTIMISER LES CHEMINS DE CONVERSION<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit de la s\u00e9quence d\u2019interactions (clics, visites, impressions) des canaux marketing au cours d\u2019une p\u00e9riode de 30 jours. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CheminsDeConversion-1024x603.png\" alt=\"Chemins de Conversion\" class=\"wp-image-26000\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CheminsDeConversion-1024x603.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CheminsDeConversion-300x177.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CheminsDeConversion-768x452.png 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CheminsDeConversion-360x212.png 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/CheminsDeConversion.png 1120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><strong>T\u00e9l\u00e9chargez notre guide sur <a href=\"https:\/\/academy.visiplus.com\/guide-inbound-marketing.php\">Visiplus academy<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019inbound marketing est-il devenu le graal du marketeur ? Oui, mais il n\u00e9cessite de ma\u00eetriser plusieurs leviers complexes et compl\u00e9mentaires : content marketing, lead nurturing, lead scoring, marketing automation, social selling, A\/B testing, growth hacking,\u2026&#8230;<\/p>\n","protected":false},"author":3,"featured_media":26175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163],"tags":[1265,169,1672],"class_list":["post-25953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-blog","tag-generation-de-leads","tag-inbound-marketing","tag-strategie-dentreprise"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/25953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=25953"}],"version-history":[{"count":7,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/25953\/revisions"}],"predecessor-version":[{"id":26174,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/25953\/revisions\/26174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/26175"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=25953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=25953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=25953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}