{"id":25886,"date":"2020-01-16T14:32:10","date_gmt":"2020-01-16T13:32:10","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=25886"},"modified":"2020-01-22T10:36:51","modified_gmt":"2020-01-22T09:36:51","slug":"guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/actus-blog\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16","title":{"rendered":"Guide Mobile Marketing : 5 leviers pour augmenter le taux de conversion de votre site mobile"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sur quel m\u00e9dia lisez-vous cet article ?  Avec plus de 19% du trafic web g\u00e9n\u00e9r\u00e9 par les smartphones \u2026 Il y a de grandes chances que ce soit sur votre mobile ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orienter votre strat\u00e9gie autour du m-marketing et m-commerce pour g\u00e9n\u00e9rer davantage de ventes via votre site mobile est d\u00e9sormais en enjeu majeur, au risque de voir vos r\u00e9sultats chuter tr\u00e8s prochainement!  En effet, le nombre d\u2019internautes mobiles ne cesse de cro\u00eetre et l\u2019usage d\u2019internet sur smartphones prend de l\u2019ampleur tout en se diversifiant : recherche sur internet, r\u00e9servations, activit\u00e9 sur les r\u00e9seaux sociaux mais aussi et de plus en plus fr\u00e9quemment : achats ou commande en ligne\u2026<br> Il ne suffit plus d\u2019avoir un beau site internet, il faut qu\u2019il soit responsive et optimis\u00e9 pour les mobiles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assurez une augmentation du taux de conversion sur votre site mobile en int\u00e9grant ces 5 leviers incontournables !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chiffres cl\u00e9s<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Usage du mobile &amp; Audience de l&rsquo;internet mobile en france<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>73%<\/strong> des fran\u00e7ais ont un smartphone<\/li><li><strong>65%<\/strong> des fran\u00e7ais sont des \u00ab\u00a0mobinautes\u00a0\u00bb<\/li><li><strong>+50%<\/strong> des recherches Google sont \u00ab\u00a0mobiles\u00a0\u00bb<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"374\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/france-mobile-first.jpg\" alt=\"la france est mobile first\" class=\"wp-image-25891\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/france-mobile-first.jpg 637w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/france-mobile-first-300x176.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/france-mobile-first-360x211.jpg 360w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><figcaption>Source Mediametrie<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"661\" height=\"373\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/mobile-vecteur-croissance-e-commerce.jpg\" alt=\"le mobile ; seul vecteur de croissance du e-commerce\" class=\"wp-image-25892\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/mobile-vecteur-croissance-e-commerce.jpg 661w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/mobile-vecteur-croissance-e-commerce-300x169.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/mobile-vecteur-croissance-e-commerce-360x203.jpg 360w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><figcaption> Source Statista<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"432\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-temps-mobile.jpg\" alt=\"r\u00e9partition du temps pass\u00e9 sur mobile\" class=\"wp-image-25893\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-temps-mobile.jpg 625w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-temps-mobile-300x207.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-temps-mobile-360x249.jpg 360w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">LEVIER 1 : Choisir la bonne technologie pour votre site mobile<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Responsive design<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Un seul site pour tous les \u00e9crans<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"574\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-responsive.jpg\" alt=\"site web et site responsive\" class=\"wp-image-25898\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-responsive.jpg 952w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-responsive-300x181.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-responsive-768x463.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-responsive-360x217.jpg 360w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Les + du Responsive Design<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Maintenance unique pour tous les terminaux<\/li><li>URL et pages uniques <\/li><li>R\u00e9f\u00e9rencement naturel plus simple<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Les &#8211; du Responsive Design<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u00e9cessite de refondre le site<\/li><li>Temps de chargement plus lent sur mobile<\/li><li>D\u00e9veloppement demande plus de temps<\/li><li>Demandes beaucoup de comp\u00e9tences techniques <\/li><li>Phase de tests multi-terminaux &amp; d\u2019ajustement longue<\/li><li>Cr\u00e9ativit\u00e9 plus contrainte<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Site web &amp; Site mobile d\u00e9di\u00e9<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Un site d\u00e9di\u00e9 pour le mobile<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"528\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-vs-site-mobile.jpg\" alt=\"\" class=\"wp-image-25901\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-vs-site-mobile.jpg 936w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-vs-site-mobile-300x169.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-vs-site-mobile-768x433.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-web-vs-site-mobile-360x203.jpg 360w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Les +  du Site Mobile d\u00e9di\u00e9<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Ne n\u00e9cessite pas la refonte du site web<\/li><li>Exp\u00e9rience utilisateur peut \u00eatre beaucoup plus pouss\u00e9e<\/li><li>Rapidit\u00e9 de chargement<\/li><li>Dur\u00e9e de vie importante (r\u00e9pond au besoin pr\u00e9cis des mobinautes et peut facilement \u00e9voluer sans impacter le site web)<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Les &#8211; du Site Mobile d\u00e9di\u00e9<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Maintenance -&gt; S\u00e9par\u00e9e de la maintenance du site classique<ul><li>Risque de non concordance des contenus<\/li><li>Plus de travail en SEO<\/li><\/ul><\/li><li>Temps de d\u00e9veloppement (en th\u00e9orie) plus long que pour le responsive design<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Application Mobile : Une exp\u00e9rience in\u00e9gal\u00e9e<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Des interfaces qualitatives<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Une ergonomie li\u00e9e \u00e0 l\u2019OS.<\/li><li>Fluidit\u00e9 des \u00e9crans et des animation<\/li><li>Possibilit\u00e9 d\u2019embarquer du contenu<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">L&rsquo;acc\u00e8s aux fonctions natives<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Camera<\/li><li>Boussole<\/li><li>Acc\u00e9l\u00e9rom\u00e8tre<\/li><li>Voix <\/li><li>Contacts \/ Calendriers<\/li><li>Push Notifications<\/li><li>Bluetooth \/ NFC <\/li><li>Biom\u00e9trie<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>La strat\u00e9gie \u00ab&nbsp;Web Mobile&nbsp;\u00bb est guid\u00e9e par la nature du service, de ses contenus et du contexte d\u2019usage.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">LEVIER 2 : D\u00e9velopper l&rsquo;UX &amp; Multiplier le nombre de services<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Mettre en avant les services<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"550\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/service-site-mobile-hello-bank.jpg\" alt=\"Site mobile Hello Banks\" class=\"wp-image-25907\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/service-site-mobile-hello-bank.jpg 769w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/service-site-mobile-hello-bank-300x215.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/service-site-mobile-hello-bank-768x549.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/service-site-mobile-hello-bank-360x257.jpg 360w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Multiplier les fonctionnalit\u00e9s<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"652\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-mobile-opel.jpg\" alt=\"les fonctionnalit\u00e9s du site mobile Opel\" class=\"wp-image-25908\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-mobile-opel.jpg 807w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-mobile-opel-300x242.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-mobile-opel-768x620.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-mobile-opel-110x90.jpg 110w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/site-mobile-opel-360x291.jpg 360w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Faciliter l&rsquo;utilisation<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"752\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/call-to-action-visible-3.jpg\" alt=\"Avoir un call to action visible\" class=\"wp-image-25913\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/call-to-action-visible-3.jpg 954w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/call-to-action-visible-3-300x236.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/call-to-action-visible-3-768x605.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/call-to-action-visible-3-360x284.jpg 360w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jouer la transparence<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"723\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/afficher-cout-total-commande.jpg\" alt=\"Afficher le co\u00fbt total de la commande\" class=\"wp-image-25914\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/afficher-cout-total-commande.jpg 952w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/afficher-cout-total-commande-300x228.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/afficher-cout-total-commande-768x583.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/afficher-cout-total-commande-360x273.jpg 360w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9purer le design<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"717\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/faciliter-lisibilite-choix-option.jpg\" alt=\"\" class=\"wp-image-25915\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/faciliter-lisibilite-choix-option.jpg 963w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/faciliter-lisibilite-choix-option-300x223.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/faciliter-lisibilite-choix-option-768x572.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/faciliter-lisibilite-choix-option-360x268.jpg 360w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">LEVIER 3 : Mettre en place une campagne de communication &amp; de promotion efficace<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">La campagne SMS Marketing<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"909\" height=\"679\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/etam-campagne-sms.jpg\" alt=\"La campagne SMS Etam\" class=\"wp-image-25916\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/etam-campagne-sms.jpg 909w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/etam-campagne-sms-300x224.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/etam-campagne-sms-768x574.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/etam-campagne-sms-360x269.jpg 360w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">La campagne de promotion \u00ab\u00a0Push\u00a0\u00bb<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"813\" height=\"675\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/campagne-showroom-prive.jpg\" alt=\"la campagne mobile showroom prive\" class=\"wp-image-25917\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/campagne-showroom-prive.jpg 813w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/campagne-showroom-prive-300x249.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/campagne-showroom-prive-768x638.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/campagne-showroom-prive-110x90.jpg 110w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/campagne-showroom-prive-360x299.jpg 360w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Les campagnes de search &amp; display marketing<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/acceleration-croissance-mobile-1-1024x498.jpg\" alt=\"la croissance sur le mobile s'accel\u00e8re au S1 2016\" class=\"wp-image-25919\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/acceleration-croissance-mobile-1-1024x498.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/acceleration-croissance-mobile-1-300x146.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/acceleration-croissance-mobile-1-768x373.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/acceleration-croissance-mobile-1-360x175.jpg 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/acceleration-croissance-mobile-1.jpg 1078w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-display-1024x494.jpg\" alt=\"la r\u00e9partition du display\" class=\"wp-image-25920\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-display-1024x494.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-display-300x145.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-display-768x371.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-display-360x174.jpg 360w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/repartition-display.jpg 1086w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">LEVIER 4 : \u00catre \u00e0 l&rsquo;\u00e9coute en temps r\u00e9el<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Surfer sur la tendance \u00ab\u00a0Chatbot\u00a0\u00bb<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"609\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/beaty-bot-sephora.jpg\" alt=\"Beauty bot Sephora\" class=\"wp-image-25921\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/beaty-bot-sephora.jpg 740w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/beaty-bot-sephora-300x247.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/beaty-bot-sephora-110x90.jpg 110w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/beaty-bot-sephora-360x296.jpg 360w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"656\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/chatbot-disney.jpg\" alt=\"chatbot Disney\" class=\"wp-image-25922\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/chatbot-disney.jpg 686w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/chatbot-disney-300x287.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/chatbot-disney-360x344.jpg 360w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">LEVIER 5 : Adopter le mobile paiement<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Les application de paiement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trois types de paiements ont \u00e9t\u00e9 identifi\u00e9s par Gartner<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Mobile paiement : Mobile Wallet, NFC, facture op\u00e9rateur\u2026 devrait repr\u00e9senter $27 milliards en 2016 aux US<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"178\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/application-paiement.jpg\" alt=\"application de paiement\" class=\"wp-image-25923\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/application-paiement.jpg 861w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/application-paiement-300x62.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/application-paiement-768x159.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/application-paiement-360x74.jpg 360w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Les services de paiement en ligne des Banques<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les wearable tech,\nportefeuilles mobiles de marque des banques<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"130\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-banque.jpg\" alt=\"application paiement en ligne banque\" class=\"wp-image-25924\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-banque.jpg 748w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-banque-300x52.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-banque-360x63.jpg 360w\" sizes=\"auto, (max-width: 748px) 100vw, 748px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Les services de paiement en ligne des Marques<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les cartes de\ncr\u00e9dit et les portefeuilles mobiles de marque des d\u00e9taillants<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"224\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-marque.jpg\" alt=\"le paiement en ligne des marques\" class=\"wp-image-25925\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-marque.jpg 775w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-marque-300x87.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-marque-768x222.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/paiement-en-ligne-marque-360x104.jpg 360w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Faciliter la saisie des informations de paiement<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"752\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/facilite-saisie-donnee-bancaire.jpg\" alt=\"Faciliter la saisie des donn\u00e9es bancaire\" class=\"wp-image-25926\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/facilite-saisie-donnee-bancaire.jpg 966w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/facilite-saisie-donnee-bancaire-300x234.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/facilite-saisie-donnee-bancaire-768x598.jpg 768w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/facilite-saisie-donnee-bancaire-360x280.jpg 360w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:center\"><strong>Retrouvez tous nos guides sur <a href=\"https:\/\/academy.visiplus.com\/ressources.php\">Visiplus academy<\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur quel m\u00e9dia lisez-vous cet article ? Avec plus de 19% du trafic web g\u00e9n\u00e9r\u00e9 par les smartphones \u2026 Il y a de grandes chances que ce soit sur votre mobile ! Orienter votre strat\u00e9gie&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163],"tags":[456,1024,63,185],"class_list":["post-25886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus-blog","tag-guide","tag-mobile-first","tag-mobile-marketing-2","tag-responsive-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide Mobile Marketing : 5 leviers pour augmenter le taux de conversion de votre site mobile - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Sur quel m\u00e9dia lisez-vous cet article ? 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Avec plus de 19% du trafic web g\u00e9n\u00e9r\u00e9 par les smartphones \u2026 Il y a de grandes chances que ce soit sur votre mobile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/academy.visiplus.com\/blog\/actus-blog\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16\" \/>\n<meta property=\"og:site_name\" content=\"Blog VISIPLUS academy\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T13:32:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-22T09:36:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2020\/01\/guidemobilemarketing-1140x500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ang\u00e9lique Dertip\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ang\u00e9lique Dertip\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16\"},\"author\":{\"name\":\"Ang\u00e9lique Dertip\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/08264ccf13907f678a7197841e2ac169\"},\"headline\":\"Guide Mobile Marketing : 5 leviers pour augmenter le taux de conversion de votre site mobile\",\"datePublished\":\"2020-01-16T13:32:10+00:00\",\"dateModified\":\"2020-01-22T09:36:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16\"},\"wordCount\":624,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/guidemobilemarketing-1140x500-1.jpg\",\"keywords\":[\"guide\",\"mobile first\",\"mobile marketing\",\"responsive web design\"],\"articleSection\":[\"Actualit\u00e9s Blog\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16\",\"url\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16\",\"name\":\"Guide Mobile Marketing : 5 leviers pour augmenter le taux de conversion de votre site mobile - VISIPLUS academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/actus-blog\\\/guide-mobile-marketing-5-leviers-pour-augmenter-le-taux-de-conversion-de-votre-site-mobile-2020-01-16#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/guidemobilemarketing-1140x500-1.jpg\",\"datePublished\":\"2020-01-16T13:32:10+00:00\",\"dateModified\":\"2020-01-22T09:36:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/academy.visiplus.com\\\/blog\\\/#\\\/schema\\\/person\\\/08264ccf13907f678a7197841e2ac169\"},\"description\":\"Sur quel m\u00e9dia lisez-vous cet article ? 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