{"id":2567,"date":"2014-02-14T10:43:56","date_gmt":"2014-02-14T09:43:56","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=2567"},"modified":"2016-08-17T10:49:42","modified_gmt":"2016-08-17T09:49:42","slug":"133-milliards-demails-routes-en-france-en-2013","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/emailing\/133-milliards-demails-routes-en-france-en-2013-2014-02-14","title":{"rendered":"133 milliards d&#8217;emails rout\u00e9s en France en 2013"},"content":{"rendered":"<p>Le<a href=\"http:\/\/www.sncd.org\/\" target=\"_blank\"> Syndicat National de la Communication Directe (Sncd)<\/a> vient de publier les chiffres de l\u2019\u00e9tude sur l\u2019activit\u00e9 routage email en France en 2013 : 133 milliards d\u2019email rout\u00e9s (+5,4%) pour un CA total estim\u00e9 \u00e0 95 millions d\u2019euros (+0,64%).<\/p>\n<p>Rappelons que la France compte 42,7 millions d\u2019internautes. 97% d\u2019entre eux consultent leurs mails sur ordinateur, et 60% sur mobile (smartphones et tablettes).<\/p>\n<p><strong>133 milliards d\u2019email rout\u00e9s (+5,4%)<\/strong><br \/>\nLe Sncd note, pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive, un ralentissement de la croissance des volumes envoy\u00e9s par rapport \u00e0 2012 (+ 44% en 2010 vs + 17% en 2011 vs +9,5% en 2012) qui s\u2019explique par un secteur de plus en plus mature et une stabilisation des campagnes annonceurs, avec des campagnes d\u2019envoi d\u2019emailing plus cibl\u00e9es et sc\u00e9naris\u00e9es.<\/p>\n<p><strong>8,4 commerciaux re\u00e7us par jour et par internaute<\/strong><br \/>\nLe nombre d\u2019emails commerciaux re\u00e7us par jour et par internaute se stabilise pour atteindre 8,4 (+ 1% vs 2012). Les contraintes de d\u00e9livrabilit\u00e9 am\u00e8nent les annonceurs \u00e0 accroitre les campagnes de plus petits volumes, plus cibl\u00e9es, mieux personnalis\u00e9es et plus respectueuses des internautes.<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/comarketing-news.fr\/articles\/item\/532-133-milliards-d-emails-routes-en-france-en-2013\" target=\"_blank\">http:\/\/comarketing-news.fr\/<\/a><\/p>\n<p>Pour en savoir plus sur les campagnes emailing et construire une relation durable avec vos clients, la<a href=\"https:\/\/academy.visiplus.com\/formation-email-marketing.php\" target=\"_blank\"> formation email marketing<\/a> vous est propos\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Syndicat National de la Communication Directe (Sncd) vient de publier les chiffres de l\u2019\u00e9tude sur l\u2019activit\u00e9 routage email en France en 2013 : 133 milliards d\u2019email rout\u00e9s (+5,4%) pour un CA total estim\u00e9 \u00e0&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[64],"class_list":["post-2567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=2567"}],"version-history":[{"count":4,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2567\/revisions"}],"predecessor-version":[{"id":7188,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2567\/revisions\/7188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2568"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=2567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=2567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=2567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}