{"id":25,"date":"2013-06-21T14:41:57","date_gmt":"2013-06-21T13:41:57","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=25"},"modified":"2020-12-08T10:26:43","modified_gmt":"2020-12-08T09:26:43","slug":"infographie-la-mobile-marketing-association-france-publie-la-deuxieme-edition-de-son-barometre-trimestriel","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/infographie-la-mobile-marketing-association-france-publie-la-deuxieme-edition-de-son-barometre-trimestriel-2013-06-21","title":{"rendered":"La Mobile Marketing Association France publie la deuxi\u00e8me \u00e9dition de son barom\u00e8tre trimestriel"},"content":{"rendered":"<p style=\"text-align: left;\"><strong style=\"line-height: 1.5em;\">Tablettes, smartphones, PC portables&#8230; L&rsquo;activit\u00e9 mobile explose !<\/strong><\/p>\n<p>Les consommateurs s&rsquo;\u00e9quipent de plus en plus en terminaux mobiles et plus de 3 mobinautes sur 4 se connectent quasi-quotidiennement\u00a0!<\/p>\n<p>Dans cette deuxi\u00e8me \u00e9dition du barom\u00e8tre trimestriel, la Mobile Marketing Association France pr\u00e9sente l&rsquo;ensemble des chiffres cl\u00e9s de l&rsquo;activit\u00e9 mobile (ventes, \u00e9quipements, comportements et usages), ainsi que des pr\u00e9visions pour l&rsquo;ann\u00e9e 2013.<\/p>\n<p>Faisons un tour d\u2019horizon !<\/p>\n<p>A noter sur ce premier trimestre 2013 :<\/p>\n<ul>\n<li>Les ventes de tablettes vont pour la 1\u00e8re fois en 2013 d\u00e9passer les ventes de PC portables !<\/li>\n<li>La France compte plus de 24 millions de mobinautes, soit 44,4% de la population fran\u00e7aise de 11 ans et plus\u00a0;<\/li>\n<li>En un an, le taux de p\u00e9n\u00e9tration des tablettes a augment\u00e9 de 132%\u00a0;<\/li>\n<li>5,1 millions de Fran\u00e7ais poss\u00e8dent une tablette, soit plus de 18,4% des foyers fran\u00e7ais\u00a0;<\/li>\n<li>Plus de 3 mobinautes sur 4 (77,7%) se connectent \u00e0 l\u2019Internet mobile quasi-quotidiennement\u00a0;<\/li>\n<li>2,8 millions d\u2019utilisateurs ont achet\u00e9 au moins 1 fois via mobile (hors SMS)\u00a0;<\/li>\n<li>7,3 millions d\u2019utilisateurs ont t\u00e9l\u00e9charg\u00e9 au moins 1 application\u00a0;<\/li>\n<li>Le m-commerce d\u00e9colle, avec pr\u00e8s de 3 millions d\u2019acheteurs.<\/li>\n<\/ul>\n<p>Autant de donn\u00e9es qui confirment aux entreprises les opportunit\u00e9s de d\u00e9velopper leur pr\u00e9sence sur le m\u00e9dia mobile. A ce propos, faites le plein de techniques surprenantes pour construire votre strat\u00e9gie mobile gr\u00e2ce \u00e0 la<a href=\"https:\/\/academy.visiplus.com\/formation-mobile-marketing.php\" target=\"_blank\" rel=\"noopener noreferrer\"> formation M-marketing. <\/a><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2013\/06\/Infographie_Mobile_Marketing1.jpg\" \/><\/p>\n<p>Source : <a href=\"http:\/\/www.mmaf.fr\/barometre-trimestriel-du-marketing-mobile-en-france-t1-2013-infographie\">http:\/\/www.mmaf.fr\/barometre-trimestriel-du-marketing-mobile-en-france-t1-2013-infographie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tablettes, smartphones, PC portables&#8230; L&rsquo;activit\u00e9 mobile explose ! Les consommateurs s&rsquo;\u00e9quipent de plus en plus en terminaux mobiles et plus de 3 mobinautes sur 4 se connectent quasi-quotidiennement\u00a0! Dans cette deuxi\u00e8me \u00e9dition du barom\u00e8tre trimestriel,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[2,3,5,6,8,9,10],"class_list":["post-25","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-web","tag-barometre","tag-infographie","tag-marketing","tag-mobile","tag-pc-portable","tag-smartphone","tag-tablette"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":3,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":39571,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/25\/revisions\/39571"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}