La soci\u00e9t\u00e9 Chtika vient de publier une \u00e9tude qui analyse le taux de clics des internautes dans les SERP (Search Engine Result Pages) de Google.<\/p>\n
Cette derni\u00e8re vient conforter l\u2019id\u00e9e que les trois premiers liens des SERP repr\u00e9sentent la majorit\u00e9 des clics, \u00e0 savoir :<\/p>\n
- \n
- 1\u00e8re position : 32,5% des clics<\/li>\n
- 2\u00e8me position : 17,6%<\/li>\n
- 3\u00e8me position : 11,4%<\/li>\n<\/ul>\n
Soit pr\u00e8s des deux tiers (61,5%) des clics pour ces trois premi\u00e8res positions.<\/p>\n
A noter que les sites ressortant sur la premi\u00e8re page de r\u00e9sultats Google captent 91,5% des clics. Lorsque l\u2019on passe \u00e0 seconde page de r\u00e9sultats, le trafic chute de 95%, pour capter seulement 4,8% des clics !<\/p>\n
Cette \u00e9tude d\u00e9montre une nouvelle fois l\u2019avantage que poss\u00e8dent les entreprises sur leurs concurrents lorsque leur site web est bien positionn\u00e9\u2026et prouve \u00e0 quel point un bon classement sur Google est important.<\/p>\n
![](\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2013\/07\/chitika-etude-serp-2.png\")
<\/p>\n![](\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2013\/07\/chitika-etude-serp.png\")
<\/p>\n![](\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2013\/07\/chitika-etude-serp-3.png\")
<\/p>\nSource\u00a0: http:\/\/chitika.com\/google-positioning-value<\/a><\/span><\/h2>\n
<\/h2>\n","protected":false},"excerpt":{"rendered":"
Selon une r\u00e9cente \u00e9tude de la soci\u00e9t\u00e9 Chitika, les trois premi\u00e8res positions dans les pages r\u00e9sultats d’une recherche Google totalisent 61,5% des clics des internautes, dont un tiers pour le premier r\u00e9sultat. La soci\u00e9t\u00e9 Chtika…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[32,1647,33,34],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-search-marketing","tag-moteur-de-recherche-2","tag-search-marketing","tag-serp","tag-site-web-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":39576,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/222\/revisions\/39576"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}