{"id":2104,"date":"2014-01-16T10:35:28","date_gmt":"2014-01-16T09:35:28","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1892"},"modified":"2016-08-18T14:12:47","modified_gmt":"2016-08-18T13:12:47","slug":"social-mobile-et-video-les-incontournables-de-2014","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/social-mobile-et-video-les-incontournables-de-2014-2014-01-16","title":{"rendered":"Social, mobile et vid\u00e9o : les incontournables de 2014"},"content":{"rendered":"<p>Dans un monde ultra connect\u00e9, o\u00f9 le consommateur passe d\u2019un \u00e9cran \u00e0 l\u2019autre, le mobile, la vid\u00e9o et les r\u00e9seaux sociaux deviennent incontournables.<\/p>\n<p>Dans son rapport <em>Key Digital Trends for 2014<\/em>,\u00a0<a href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\">eMarkete<\/a>r publie ses pr\u00e9visions pour l&rsquo;ann\u00e9e 2014.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/key-trends-2014.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1893 aligncenter\" alt=\"key-trends-for-2014\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/key-trends-2014.gif\" width=\"325\" height=\"280\" \/><\/a><\/p>\n<p><strong>R\u00e9seaux sociaux et vid\u00e9o Online<\/strong><br \/>\nLe temps qu&rsquo;un adulte am\u00e9ricain consacre aux r\u00e9seaux sociaux via son desktop ou son laptop a progress\u00e9 de 65% depuis 2010. Quant \u00e0 la vid\u00e9o, elle conna\u00eet une progression de 329% sur la m\u00eame p\u00e9riode !<\/p>\n<p><strong>R\u00e9seaux sociaux et vid\u00e9o sur Mobile<\/strong><br \/>\nLe temps moyen qu&rsquo;un adulte am\u00e9ricain passe sur son mobile a progress\u00e9 de 570% en 3 ans avec une progression de 176% du temps qu&rsquo;il consacre aux r\u00e9seaux sociaux.<br \/>\nLe visionnage de vid\u00e9o via mobile repr\u00e9sente aujourd&rsquo;hui 12% du temps pass\u00e9 sur mobile (contre 18% en ligne).<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/key-trends-2014-2.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1894 aligncenter\" alt=\"key-trends-for-2014-2\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/key-trends-2014-2.gif\" width=\"325\" height=\"239\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\">eMarketer<\/a> pr\u00e9voit ainsi que les d\u00e9penses en publicit\u00e9 sur les r\u00e9seaux sociaux repr\u00e9senteront 12% des d\u00e9penses digitales aux Etats-Unis, environ 8% en Europe Occidentale et presque 9% des d\u00e9penses mondiales.<\/p>\n<p>En effet, via le mobile, les consommateurs produisent et partagent plus facilement et plus rapidement du contenu sur les <a href=\"https:\/\/academy.visiplus.com\/formation-reseaux-sociaux.php\" target=\"_blank\">r\u00e9seaux sociaux<\/a>\u2026tendance que les annonceurs souhaitent \u00e9videmment exploiter.<\/p>\n<p>Source :\u00a0 <a href=\"http:\/\/comarketing-news.fr\/articles\/item\/501-social-mobile-et-video-les-incontournables-de-2014\" target=\"_blank\">http:\/\/comarketing-news.fr\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un monde ultra connect\u00e9, o\u00f9 le consommateur passe d\u2019un \u00e9cran \u00e0 l\u2019autre, le mobile, la vid\u00e9o et les r\u00e9seaux sociaux deviennent incontournables. Dans son rapport Key Digital Trends for 2014,\u00a0eMarketer publie ses pr\u00e9visions pour&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[314,149],"tags":[6,26,59],"class_list":["post-2104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","category-mobile-web","tag-mobile","tag-reseaux-sociaux-2","tag-video"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=2104"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2104\/revisions"}],"predecessor-version":[{"id":7378,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/2104\/revisions\/7378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2284"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=2104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=2104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=2104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}