{"id":1837,"date":"2014-01-07T12:02:14","date_gmt":"2014-01-07T11:02:14","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1837"},"modified":"2015-11-26T15:04:46","modified_gmt":"2015-11-26T14:04:46","slug":"71-des-marketeurs-vont-augmenter-leur-budget-content-marketing-en-2014","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/71-des-marketeurs-vont-augmenter-leur-budget-content-marketing-en-2014-2014-01-07","title":{"rendered":"71% des marketeurs vont augmenter leur budget content marketing en 2014"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">La soci\u00e9t\u00e9 <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.curata.com\/\" target=\"_blank\">Curata<\/a><span style=\"line-height: 1.5em;\">, sp\u00e9cialis\u00e9e dans la curation de contenu,\u00a0a r\u00e9cemment publi\u00e9 une \u00e9tude r\u00e9alis\u00e9e aupr\u00e8s de plus de 500 marketeurs, intitul\u00e9e \u00ab\u00a0Content Marketing Tactics 2014\u00a0\u00bb.<\/span><\/p>\n<p>Fait le plus marquant : 71% des marketeurs vont augmenter leur budget content marketing en 2014.<\/p>\n<p>Par ailleurs, il semble que les marketeurs les plus performants aient le mix content marketing suivant\u00a0: 65% cr\u00e9ation de contenu original, 35% de curation de contenu et 10% de syndication de contenu.<\/p>\n<p>De plus\u00a0:<\/p>\n<ul>\n<li>43% des entreprises ont un cadre en charge directe de la strat\u00e9gie content marketing ;<\/li>\n<li>Les r\u00e9seaux sociaux, les blogs et les newsletters sont les leviers prioritaires des marketeurs pour partager leur contenu ;<\/li>\n<li>48% des marketeurs collectent et organisent du contenu de sources tiers au moins 1 fois par semaine, 16% le font quotidiennement.<\/li>\n<\/ul>\n<p>Le marketing de contenu confirme la place grandissante qu\u2019il occupe dans les strat\u00e9gies digitales. Cette tendance va clairement s\u2019accentuer dans les ann\u00e9es \u00e0 venir car le marketing de contenu cumule de nombreux avantages pour les marques qui savent s&rsquo;en servir : int\u00e9resser les cibles aux diff\u00e9rents stades d&rsquo;achat, augmenter la fid\u00e9lit\u00e9 du consommateur, optimiser son image de marque, gagner en visibilit\u00e9 sur les moteurs de recherche&#8230;<\/p>\n<p>Source :\u00a0 <a href=\"http:\/\/www.curata.com\/blog\/content-marketing-tactics-2014-sneak-preview\/\">http:\/\/www.curata.com\/blog\/content-marketing-tactics-2014-sneak-preview\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 Curata, sp\u00e9cialis\u00e9e dans la curation de contenu,\u00a0a r\u00e9cemment publi\u00e9 une \u00e9tude r\u00e9alis\u00e9e aupr\u00e8s de plus de 500 marketeurs, intitul\u00e9e \u00ab\u00a0Content Marketing Tactics 2014\u00a0\u00bb. Fait le plus marquant : 71% des marketeurs vont augmenter&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,152],"tags":[100,144],"class_list":["post-1837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-animation-blog","category-social-media-1","tag-content-marketing","tag-marketing-de-contenu"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1837"}],"version-history":[{"count":1,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1837\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1837\/revisions\/2111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1876"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}