{"id":1808,"date":"2014-01-03T09:35:21","date_gmt":"2014-01-03T08:35:21","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1808"},"modified":"2016-08-18T14:14:07","modified_gmt":"2016-08-18T13:14:07","slug":"1-email-sur-2-est-lu-sur-mobile","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/1-email-sur-2-est-lu-sur-mobile-2014-01-03","title":{"rendered":"1 email sur 2 est lu sur mobile"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">En 2013, la consultation des emails sur mobile a augment\u00e9 de 24% en un an.<\/span><\/p>\n<p>Selon les donn\u00e9es fournies par\u00a0<a href=\"https:\/\/litmus.com\/\" target=\"_blank\">Litmus<\/a>, 51% des emails sont d\u00e9sormais consult\u00e9s sur mobile.<\/p>\n<p>Cette \u00e9tude a analys\u00e9 6 millions d\u2019ouvertures d\u2019<a href=\"https:\/\/academy.visiplus.com\/formation-email-marketing.php\" target=\"_blank\">email marketing<\/a>, en voici les principales conclusions :<\/p>\n<ul>\n<li>39% des emails sont ouverts sur iOS : 26% sur iPhone, 13% sur iPad.<\/li>\n<li>22% des emails sont ouverts sur un terminal Android (smartphone ou tablette).<\/li>\n<li>61% des internautes utilisent leur mobile pour acc\u00e9der \u00e0 leur messagerie.<\/li>\n<li>46% des emails ouverts sur un navigateur sont h\u00e9berg\u00e9s sur Outlook.com.<\/li>\n<li><em id=\"__mceDel\"><\/em>Internet Explorer repr\u00e9sente 41% des ouvertures d\u2019email sur navigateur.<\/li>\n<li>68% des utilisateurs de Gmail consultent leurs messages sur mobile, idem pour les utilisateurs de Yahoo (68%).<\/li>\n<li>47% des utilisateurs d\u2019Outlook consultent leur messagerie sur mobile.<\/li>\n<li>L\u2019iPhone est plus utilis\u00e9 que les terminaux Android pour acc\u00e9der \u00e0 Gmail.<\/li>\n<\/ul>\n<p>Source :\u00a0 <a href=\"https:\/\/litmus.com\/blog\/have-webmail-users-gone-mobile\">https:\/\/litmus.com\/blog\/have-webmail-users-gone-mobile<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2013, la consultation des emails sur mobile a augment\u00e9 de 24% en un an. Selon les donn\u00e9es fournies par\u00a0Litmus, 51% des emails sont d\u00e9sormais consult\u00e9s sur mobile. Cette \u00e9tude a analys\u00e9 6 millions d\u2019ouvertures&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,149],"tags":[61,6],"class_list":["post-1808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","category-mobile-web","tag-email","tag-mobile"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1808"}],"version-history":[{"count":3,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1808\/revisions"}],"predecessor-version":[{"id":7151,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1808\/revisions\/7151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1911"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}