{"id":1796,"date":"2013-12-20T10:06:39","date_gmt":"2013-12-20T09:06:39","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1796"},"modified":"2015-11-26T14:26:26","modified_gmt":"2015-11-26T13:26:26","slug":"35-pour-le-m-commerce-en-2013-vers-une-prevalence-des-tablettes-et-smartphones","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/35-pour-le-m-commerce-en-2013-vers-une-prevalence-des-tablettes-et-smartphones-2013-12-20","title":{"rendered":"+35% pour le m-commerce en 2013 : vers une pr\u00e9valence des tablettes et smartphones ?"},"content":{"rendered":"

Une \u00e9tude de <\/span>41st Parameter<\/a> montre que le e-commerce a augment\u00e9 de 15% entre 2012 et 2013. Le commerce mobile, lui, a augment\u00e9 de 35% durant cette m\u00eame p\u00e9riode. En 2013, 8% des achats ont \u00e9t\u00e9 effectu\u00e9s \u00e0 partir de smartphones et 13% \u00e0 partir de tablettes. Les achats \u00ab non mobiles \u00bb repr\u00e9sentent encore 80% des achats en 2013, mais on note tout de m\u00eame une baisse de 6% par rapport \u00e0 2012.<\/span><\/p>\n

Entre 2012 et 2013, le changement le plus significatif a \u00e9t\u00e9 une augmentation de 50% des achats r\u00e9alis\u00e9s \u00e0 partir des smartphones.<\/p>\n

Est-ce un signe que le march\u00e9 des mobiles et des tablettes est en passe de dominer celui des ordinateurs de bureau ?<\/p>\n

Une hypoth\u00e8se que vient renforcer la statistique de Adroit Digital<\/a> selon laquelle 55% des personnes remplaceraient leur PC par une tablette s\u2019ils avaient le choix.<\/p>\n

Et encore quelques donn\u00e9es int\u00e9ressantes :
\n– 56% sont plus enclins \u00e0 r\u00e9pondre favorablement \u00e0 des publicit\u00e9s sur tablette que sur PC
\n– 54% utilisent les tablettes au moins 1h par jour<\/p>\n

Source :\u00a0 http:\/\/www.bizreport.com\/2013\/12\/reports-mcommerce-up-35-are-tablets-taking-over.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Une \u00e9tude de 41st Parameter montre que le e-commerce a augment\u00e9 de 15% entre 2012 et 2013. Le commerce mobile, lui, a augment\u00e9 de 35% durant cette m\u00eame p\u00e9riode. En 2013, 8% des achats ont…<\/p>\n","protected":false},"author":2,"featured_media":2003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,161],"tags":[20,129,9,10],"class_list":["post-1796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-web-et-e-business","category-web-et-e-business","tag-e-commerce-2","tag-m-commerce","tag-smartphone","tag-tablette"],"yoast_head":"\n+35% pour le m-commerce en 2013 : vers une pr\u00e9valence des tablettes et smartphones ? - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude de 41st Parameter montre que le e-commerce a augment\u00e9 de 15% entre 2012 et 2013. 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