{"id":1760,"date":"2013-12-13T14:38:10","date_gmt":"2013-12-13T13:38:10","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1760"},"modified":"2015-11-26T16:08:15","modified_gmt":"2015-11-26T15:08:15","slug":"56-milliards-de-dollars-de-depenses-publicitaires-sur-youtube-en-2013","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/56-milliards-de-dollars-de-depenses-publicitaires-sur-youtube-en-2013-2013-12-13","title":{"rendered":"5,6 milliards de dollars de d\u00e9penses publicitaires sur YouTube en 2013"},"content":{"rendered":"<p><span style=\"line-height: 1.714285714; font-size: 1rem;\">Les d\u00e9penses publicitaires sur YouTube sont en voie de passer la barre des 5,6 milliards de dollars cette ann\u00e9e, en hausse de 51,4% par rapport \u00e0 2012, selon un rapport publi\u00e9 par <a href=\"http:\/\/www.emarketer.com\/\">eMarketer<\/a><\/span><span style=\"font-size: 1rem; line-height: 1.714285714;\">.<\/span><\/p>\n<p>En retirant les sommes dues aux partenaires publicitaires et aux cr\u00e9ateurs de contenus vid\u00e9os, YouTube devrait enregistrer 1,96 milliards de dollars de recettes publicitaires dans le monde en 2013 (+65,5% par rapport \u00e0 2012).<\/p>\n<p>D\u2019ici la fin de l\u2019ann\u00e9e, YouTube devrait d\u00e9tenir 20,5% du march\u00e9 global de la publicit\u00e9 vid\u00e9o, estim\u00e9 \u00e0 4,15 milliards de dollars.<\/p>\n<p>Les recettes publicitaires de la vid\u00e9o devraient encore augmenter de mani\u00e8re significative pour YouTube aux Etats-Unis en 2014 , notamment en raison de la croissance de la lecture vid\u00e9o sur mobile.<\/p>\n<p>Source :\u00a0<a href=\"http:\/\/www.btobonline.com\/apps\/pbcs.dll\/article?AID=\/20131211\/ADVERTISING18\/312119998\/1723\/rss01&amp;rssfeed=rss01\" target=\"_blank\">http:\/\/www.btobonline.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les d\u00e9penses publicitaires sur YouTube sont en voie de passer la barre des 5,6 milliards de dollars cette ann\u00e9e, en hausse de 51,4% par rapport \u00e0 2012, selon un rapport publi\u00e9 par eMarketer. En retirant&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[304,161],"tags":[59,67,140,60],"class_list":["post-1760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","category-web-et-e-business","tag-video","tag-video-marketing","tag-video-mobile","tag-youtube"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1760"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1760\/revisions"}],"predecessor-version":[{"id":2158,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1760\/revisions\/2158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2156"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}