{"id":1752,"date":"2013-12-12T11:40:10","date_gmt":"2013-12-12T10:40:10","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1752"},"modified":"2014-06-20T13:54:53","modified_gmt":"2014-06-20T12:54:53","slug":"la-publicite-digitale-depassera-en-valeur-la-publicite-tv-fin-2015","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/la-publicite-digitale-depassera-en-valeur-la-publicite-tv-fin-2015-2013-12-12","title":{"rendered":"La publicit\u00e9 digitale d\u00e9passera en valeur la publicit\u00e9 TV fin 2015"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Dans sa publication de d\u00e9cembre,<\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.magnaglobal.com\/\" target=\"_blank\"> Magna Global<\/a><span style=\"line-height: 1.5em;\"> (IPG Mediabrands) \u00e9value le march\u00e9 de la publicit\u00e9 dans les m\u00e9dias num\u00e9riques \u00e0 2,7 milliards d&rsquo;euros en 2013, soit une hausse de +5,9% et une part de 27% des recettes totales des grands m\u00e9dias.<\/span><\/p>\n<p>Deuxi\u00e8me m\u00e9dia en France derri\u00e8re la t\u00e9l\u00e9vision (\u00e0 30%), le num\u00e9rique prendrait la premi\u00e8re place d\u00e8s la fin de l\u2019ann\u00e9e 2015.<\/p>\n<p>La reprise de 2014 profitera en premier lieu au num\u00e9rique (+6,7%), \u00e0 la publicit\u00e9 ext\u00e9rieure (+3,8%), \u00e0 la radio (+1,0%) et \u00e0 la t\u00e9l\u00e9vision (+0,6%) tandis que les recettes de la presse continueront \u00e0 d\u00e9cliner : -6% pour la presse quotidienne et -5% pour les magazines.<\/p>\n<p>Les recettes publicitaires des m\u00e9dias num\u00e9riques ont augment\u00e9 plus que pr\u00e9vu en 2013, avec une hausse de +16%, atteignant les 92 milliards d\u2019euros et une part de march\u00e9 mondiale de 24%.<\/p>\n<p>Les r\u00e9seaux sociaux ont, \u00e0 eux seuls, g\u00e9n\u00e9r\u00e9 plus de 7 milliards de dollars en 2013, soit une croissance de +58%.<br \/>\nLa publicit\u00e9 mobile a quasiment doubl\u00e9 en taille (+85%) pour atteindre 14,2 milliards d\u2019euros, soit 14% de la publicit\u00e9 en ligne.<br \/>\nLe march\u00e9 des transactions programmatiques atteindra 9,3 milliards d\u2019euros, soit 10,1% du march\u00e9 num\u00e9rique.<\/p>\n<p>Source :\u00a0<a href=\"http:\/\/gfm.fr\/actualite\/digital\/la-publicite-digitale-depassera-en-valeur-la-publicite-tv-fin-2015-57833.htm\">http:\/\/gfm.fr\/actualite\/digital\/la-publicite-digitale-depassera-en-valeur-la-publicite-tv-fin-2015-57833.htm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans sa publication de d\u00e9cembre, Magna Global (IPG Mediabrands) \u00e9value le march\u00e9 de la publicit\u00e9 dans les m\u00e9dias num\u00e9riques \u00e0 2,7 milliards d&rsquo;euros en 2013, soit une hausse de +5,9% et une part de 27%&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[115,79,26],"class_list":["post-1752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-et-e-business","tag-publicite-en-ligne-2","tag-publicite-mobile-2","tag-reseaux-sociaux-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1752"}],"version-history":[{"count":1,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1752\/revisions"}],"predecessor-version":[{"id":2134,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1752\/revisions\/2134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1965"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}