{"id":1635,"date":"2013-11-26T10:13:40","date_gmt":"2013-11-26T09:13:40","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1635"},"modified":"2016-08-17T09:28:42","modified_gmt":"2016-08-17T08:28:42","slug":"72-des-pme-utilisent-les-medias-sociaux-a-des-fins-marketing","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/72-des-pme-utilisent-les-medias-sociaux-a-des-fins-marketing-2013-11-26","title":{"rendered":"72% des PME utilisent les m\u00e9dias sociaux \u00e0 des fins marketing"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Une \u00e9tude r\u00e9alis\u00e9e par <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/blog.biakelsey.com\/index.php\/2013\/11\/19\/nearly-34-of-smbs-in-the-us-use-social-media-to-promote-their-business\/#.UpRhuSeZSJB\">BIA\/Kesley<\/a><span style=\"line-height: 1.5em;\"> sur les comportements publicitaires des PME r\u00e9v\u00e8le que les trois quart d\u2019entre elles utilisent de plus en plus les m\u00e9dias sociaux et le mobile \u00e0 des fins marketing.<\/span><\/p>\n<p>72% des PME sont actives sur un ou plusieurs m\u00e9dias sociaux \u00e0 des fins marketing. <a href=\"https:\/\/academy.visiplus.com\/definitions\/facebook.php\" target=\"_blank\">Facebook <\/a>est en t\u00eate avec 52,1%, devant LinkedIn (28%), Google+ (25%) et Twitter (24,3%).<\/p>\n<p>1\/3 des PME utilisent la publicit\u00e9 mobile pour promouvoir leur entreprise, et 2 sur 5 acceptent d\u00e9j\u00e0 les paiements sur le point de vente via le mobile.<\/p>\n<p style=\"text-align: center;\"><a class=\"lightbox\" href=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/SMB_infographic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1991\" alt=\"SMB_infographic\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/SMB_infographic.png\" width=\"479\" height=\"819\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/SMB_infographic.png 599w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/SMB_infographic-175x300.png 175w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/a><\/p>\n<p>Source : <a href=\"http:\/\/www.mediabistro.com\/alltwitter\/smb-social-media-mobile_b52104\">http:\/\/www.mediabistro.com\/alltwitter\/smb-social-media-mobile_b52104<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9alis\u00e9e par BIA\/Kesley sur les comportements publicitaires des PME r\u00e9v\u00e8le que les trois quart d\u2019entre elles utilisent de plus en plus les m\u00e9dias sociaux et le mobile \u00e0 des fins marketing. 72% des&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,152],"tags":[63,26],"class_list":["post-1635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-web","category-social-media-1","tag-mobile-marketing-2","tag-reseaux-sociaux-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1635"}],"version-history":[{"count":3,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1635\/revisions"}],"predecessor-version":[{"id":7154,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1635\/revisions\/7154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1974"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}