{"id":1608,"date":"2013-11-15T16:37:23","date_gmt":"2013-11-15T15:37:23","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1608"},"modified":"2014-01-30T14:45:41","modified_gmt":"2014-01-30T13:45:41","slug":"88-des-marques-utiliseront-les-reseaux-sociaux-en-2014","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/88-des-marques-utiliseront-les-reseaux-sociaux-en-2014-2013-11-15","title":{"rendered":"88% des marques utiliseront les r\u00e9seaux sociaux en 2014"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Quasi 9 entreprises sur 10 utiliseront les r\u00e9seaux sociaux pour des objectifs marketing en 2014.<\/span><\/p>\n<p>Dans son rapport <em>Social Media Advertising : Seven Trends For 2014<\/em>,\u00a0<a href=\"http:\/\/www.emarketer.com\/Article\/Year-of-Social\/1010386\" target=\"_blank\">eMarketer<\/a> a sond\u00e9 les entreprises am\u00e9ricaines de 100 employ\u00e9s et plus\u00a0: il en ressort que 88% d\u2019entre elles pr\u00e9voient d\u2019utiliser les r\u00e9seaux sociaux dans leur strat\u00e9gie marketing en 2014.<\/p>\n<p>Ce chiffre para\u00eet impressionnant, mais 87% de ces m\u00eames entreprises utilisaient d\u00e9j\u00e0 les r\u00e9seaux sociaux en 2013, 85% en 2012. Dans l\u2019ensemble, cela ne fait pas une grosse diff\u00e9rence mais cela prouve que l\u2019int\u00e9r\u00eat des entreprises pour les m\u00e9dias sociaux dans le cadre de leurs strat\u00e9gies marketing ne faiblit pas\u2026<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1868\" alt=\"2014-social\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/2014-social.gif\" width=\"325\" height=\"330\" \/><\/p>\n<p>A la question du classement des r\u00e9seaux sociaux par ordre d\u2019importance, Twitter termine troisi\u00e8me derri\u00e8re Facebook (deuxi\u00e8me) et Google (premier).<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/2014-social-1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1869\" alt=\"2014-social-1\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/2014-social-1.gif\" width=\"325\" height=\"245\" \/><\/a><\/p>\n<p>Source : <a href=\"http:\/\/www.emarketer.com\/Article\/Year-of-Social\/1010386\">http:\/\/www.emarketer.com\/Article\/Year-of-Social\/1010386<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quasi 9 entreprises sur 10 utiliseront les r\u00e9seaux sociaux pour des objectifs marketing en 2014. Dans son rapport Social Media Advertising : Seven Trends For 2014,\u00a0eMarketer a sond\u00e9 les entreprises am\u00e9ricaines de 100 employ\u00e9s et&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,152],"tags":[23,66,26,1647,37],"class_list":["post-1608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-marketing","category-social-media-1","tag-facebook","tag-publicite","tag-reseaux-sociaux-2","tag-search-marketing","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>88% des marques utiliseront les r\u00e9seaux sociaux en 2014 - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Quasi 9 entreprises sur 10 utiliseront les r\u00e9seaux sociaux pour des objectifs marketing en 2014. 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