{"id":1598,"date":"2013-11-19T09:03:30","date_gmt":"2013-11-19T08:03:30","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1598"},"modified":"2014-01-30T14:23:48","modified_gmt":"2014-01-30T13:23:48","slug":"publicite-video-sur-facebook-1-milliard-de-dollars-de-revenus-prevu-pour-2014","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/publicite-video-sur-facebook-1-milliard-de-dollars-de-revenus-prevu-pour-2014-2013-11-19","title":{"rendered":"Publicit\u00e9 vid\u00e9o sur Facebook : 1 milliard de dollars de revenus pr\u00e9vu pour 2014"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Annonc\u00e9es pour bient\u00f4t, les publicit\u00e9s vid\u00e9o sur Facebook devraient (encore) se faire attendre\u2026En effet, Facebook a pr\u00e9venu ses clients que celles-ci ne seraient pas d\u00e9ploy\u00e9es avant 2014.<\/span><\/p>\n<p>Principal frein, la peur de la r\u00e9action des utilisateurs vis-\u00e0-vis de ces formats vid\u00e9o de 15 secondes cens\u00e9s se lancer automatiquement. Ils n&rsquo;apparaitront que lorsque Facebook aura acquis la certitude qu&rsquo;ils ne sont pas jug\u00e9s trop intrusifs.<\/p>\n<p>Malgr\u00e9 tout, la demande des annonceurs pour la publicit\u00e9 vid\u00e9o sur les r\u00e9seaux sociaux reste \u00e9lev\u00e9e. En effet, ces derniers esp\u00e8rent sans doute atteindre une audience web aussi large que celle g\u00e9n\u00e9r\u00e9e par la t\u00e9l\u00e9vision, ce que ce nouveau format vid\u00e9o permettrait.<\/p>\n<p>Morgan Stanley a publi\u00e9 ses pr\u00e9visions concernant la publicit\u00e9 vid\u00e9o sur les r\u00e9seaux sociaux pour les 6 ann\u00e9es \u00e0 venir.<\/p>\n<p>Voici quelques-unes des projections, \u00e0 consid\u00e9rer avec pr\u00e9caution bien \u00e9videmment :<\/p>\n<ul>\n<li>La publicit\u00e9 vid\u00e9o int\u00e9gr\u00e9e dans le Fil d&rsquo;actualit\u00e9 des utilisateurs de Facebook pourrait g\u00e9n\u00e9rer 1 milliard de dollars en 2014, amputant ainsi de 1% le budget TV aux US.<\/li>\n<li>Ce nouveau format pourrait g\u00e9n\u00e9rer 5.5 milliards de dollars en 2019.<\/li>\n<li>Les revenus de Facebook augmenteront de 12% l&rsquo;ann\u00e9e prochaine, si ce nouveau format est lanc\u00e9.<\/li>\n<li>YouTube, qui devrait g\u00e9n\u00e9rer 4 milliards de dollars en 2013, repr\u00e9senterait 6% des d\u00e9penses mondiales en publicit\u00e9 TV d&rsquo;ici 2019 (contre 2% pour Facebook).<\/li>\n<\/ul>\n<p>Source : <a href=\"http:\/\/www.ratecard.fr\/news-marche\/1042-publicite-video-facebook-soucieux-de-l-experience-utilisateur.html\">http:\/\/www.ratecard.fr\/news-marche\/1042-publicite-video-facebook-soucieux-de-l-experience-utilisateur.html<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Annonc\u00e9es pour bient\u00f4t, les publicit\u00e9s vid\u00e9o sur Facebook devraient (encore) se faire attendre\u2026En effet, Facebook a pr\u00e9venu ses clients que celles-ci ne seraient pas d\u00e9ploy\u00e9es avant 2014. Principal frein, la peur de la r\u00e9action des&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[23,66,59,131],"class_list":["post-1598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-1","tag-facebook","tag-publicite","tag-video","tag-you-tube"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1598"}],"version-history":[{"count":1,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1598\/revisions"}],"predecessor-version":[{"id":2153,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1598\/revisions\/2153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1969"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}