{"id":14747,"date":"2018-05-28T09:20:43","date_gmt":"2018-05-28T08:20:43","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=14747"},"modified":"2018-05-24T14:21:02","modified_gmt":"2018-05-24T13:21:02","slug":"store-et-product-locator-des-outils-au-service-de-lexperience-client","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/articles-invites\/store-et-product-locator-des-outils-au-service-de-lexperience-client-2018-05-28","title":{"rendered":"Store et Product Locator : des outils au service de l\u2019exp\u00e9rience client"},"content":{"rendered":"<p>Dans un contexte commercial fortement concurrentiel, les enseignes font face \u00e0 de nouvelles approches servicielles pour promouvoir leurs offres. Le d\u00e9veloppement de l\u2019accessibilit\u00e9 et de la proximit\u00e9 en faveur des consommateurs est d\u00e9sormais un pr\u00e9-requis.<\/p>\n<h4>Store locator et product locator : Qu\u2019est-ce que c\u2019est ?<\/h4>\n<ul>\n<li>Le store locator permet d&rsquo;indiquer le magasin sur une zone g\u00e9ographique donn\u00e9e<\/li>\n<li>Le product locator permet de v\u00e9rifier la disponibilit\u00e9 d\u2019un produit sur une zone g\u00e9ographique identifi\u00e9e<\/li>\n<\/ul>\n<h4>Un enjeu pour les marques et enseignes<\/h4>\n<p>Face \u00e0 l\u2019expansion du mobile ces derni\u00e8res ann\u00e9es, les marques doivent s\u2019adapter pour r\u00e9pondre aux besoins des mobinautes. Ces \u00e9volutions s\u2019appliquent directement aux sites web des marques et enseignes pour garantir une exp\u00e9rience client optimale, dans le respect des bonnes pratiques du web to store.<\/p>\n<h4>Un vrai driver de trafic en magasin<\/h4>\n<p>Selon une \u00e9tude r\u00e9alis\u00e9e en 2016 par l\u2019Observatoire du ROPO, 70% des consommateurs qui se rendent en magasin ont pr\u00e9alablement visit\u00e9s le site web de l\u2019enseigne. Il est donc fondamental pour les marques d\u2019inscrire le web to store dans leur strat\u00e9gie digitale.<\/p>\n<p>Gr\u00e2ce \u00e0 la g\u00e9olocalisation, le store locator fournit des informations d\u00e9taill\u00e9es sur les points de vente les plus proches de l\u2019utilisateur. Quant \u00e0 lui, le product locator lui permet facilement d\u2019identifier les magasins commercialisant ses produits pr\u00e9f\u00e9r\u00e9s pour une exp\u00e9rience optimis\u00e9e.<\/p>\n<p>Ces deux outils sont donc de vrais alli\u00e9s pour mettre en contact la marque et ses prospects\/clients.<\/p>\n<h2>\u00c0 propos : Camille Marie<\/h2>\n<p>Suite \u00e0 une exp\u00e9rience de 4 ans dans le Marketing et la Communication agroalimentaire, Camille souhaite s&rsquo;ouvrir aux d\u00e9fis actuels du digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte commercial fortement concurrentiel, les enseignes font face \u00e0 de nouvelles approches servicielles pour promouvoir leurs offres. 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