{"id":1443,"date":"2013-10-29T16:45:48","date_gmt":"2013-10-29T15:45:48","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1443"},"modified":"2015-11-26T14:55:54","modified_gmt":"2015-11-26T13:55:54","slug":"80-des-marketeurs-btoc-utilisent-twitter","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/80-des-marketeurs-btoc-utilisent-twitter-2013-10-29","title":{"rendered":"80% des marketeurs BtoC utilisent Twitter"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Le content marketing, roi en 2013, le sera \u00e9galement en 2014\u2026Mais quels outils les marques privil\u00e9gient-elles pour promouvoir leurs biens ou services ?<\/span><\/p>\n<p>Une nouvelle \u00e9tude du <a href=\"http:\/\/contentmarketinginstitute.com\/http:\/\/\" target=\"_blank\">Content Marketing Institute<\/a> (CMI) et de <a href=\"http:\/\/www.marketingprofs.com\/\" target=\"_blank\">MarketingProfs<\/a> r\u00e9v\u00e8le que les m\u00e9dias sociaux repr\u00e9sentent un canal de choix pour les marketers B2C. En effet, 88% d\u2019entre eux utilisent des leviers tels que Twitter et Facebook pour promouvoir leur contenu en 2013 (+ 4 points par rapport \u00e0 2012).<\/p>\n<p>Les articles sur les sites web, newsletters, vid\u00e9os et blogs sont \u00e9galement pl\u00e9biscit\u00e9s par les marques B2C.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/10\/emarketer-b2c-content-marketing-11.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2178\" alt=\"emarketer-b2c-content-marketing-1[1]\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/10\/emarketer-b2c-content-marketing-11.gif\" width=\"325\" height=\"539\" \/><\/a><\/p>\n<p>80% des marketers B2C ont utilis\u00e9 Twitter en 2013, contre 69% en 2012. Twitter arrive donc en 2\u00e8me position derri\u00e8re Facebook (89%), et devant YouTube ( 72%), LinkedIn ( 71%) et Google+ (55%).<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/10\/emarketer-b2c-content-marketing-21.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2179\" alt=\"emarketer-b2c-content-marketing-2[1]\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/10\/emarketer-b2c-content-marketing-21.gif\" width=\"325\" height=\"355\" \/><\/a><\/p>\n<p>Source\u00a0: <a href=\"http:\/\/www.mediabistro.com\/alltwitter\/b2c-content-marketing-study_b50882\">http:\/\/www.mediabistro.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le content marketing, roi en 2013, le sera \u00e9galement en 2014\u2026Mais quels outils les marques privil\u00e9gient-elles pour promouvoir leurs biens ou services ? Une nouvelle \u00e9tude du Content Marketing Institute (CMI) et de MarketingProfs r\u00e9v\u00e8le&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,309,310,152],"tags":[118,23,36,53,26,37],"class_list":["post-1443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-animation-blog","category-reseaux-sociaux","category-reseaux-sociaux-avance","category-social-media-1","tag-blog-2","tag-facebook","tag-linkedin","tag-newsletter","tag-reseaux-sociaux-2","tag-twitter"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1443"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1443\/revisions"}],"predecessor-version":[{"id":2180,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1443\/revisions\/2180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2009"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}