{"id":1440,"date":"2013-10-28T15:39:07","date_gmt":"2013-10-28T14:39:07","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1440"},"modified":"2014-01-30T15:03:51","modified_gmt":"2014-01-30T14:03:51","slug":"google-teste-un-format-de-banniere-dans-les-resultats-sponsorises","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/google-teste-un-format-de-banniere-dans-les-resultats-sponsorises-2013-10-28","title":{"rendered":"Google teste un format de banni\u00e8re dans les r\u00e9sultats sponsoris\u00e9s"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Google teste actuellement un format tr\u00e8s large de banni\u00e8re graphique, int\u00e9gr\u00e9 directement aux r\u00e9sultats des campagnes de liens sponsoris\u00e9s, visant ainsi \u00e0 enrichir les outils mis \u00e0 disposition aupr\u00e8s des annonceurs du service Adwords.<\/span><\/p>\n<p>Pourtant, <a href=\"http:\/\/searchengineland.com\/http:\/\/\" target=\"_blank\">SearchEngineLand<\/a> souligne qu&rsquo;en 2005, Google avait promis que son moteur n&rsquo;afficherait aucune banni\u00e8re au sein des r\u00e9sultats de recherche.<\/p>\n<p>Le g\u00e9ant am\u00e9ricain semble faire machine arri\u00e8re puisqu\u2019il a confirm\u00e9 \u00eatre en train d\u2019\u00e9valuer ces nouvelles banni\u00e8res aupr\u00e8s de quelques utilisateurs localis\u00e9s aux Etats-Unis (taux de clics et taux de transformation).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2182\" alt=\"google-nouvelle-banniere[1]\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2013\/10\/google-nouvelle-banniere1.jpg\" width=\"600\" height=\"540\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2013\/10\/google-nouvelle-banniere1.jpg 600w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2013\/10\/google-nouvelle-banniere1-300x270.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>La refonte de Google Adwords, via les campagnes universelles, s\u2019accompagne donc du lancement officiel de fonctionnalit\u00e9s plus impactantes que la simple annonce \u00e9crite&#8230;<\/p>\n<p>Le format \u00ab\u00a0Image in Ads\u00a0\u00bb, encore au stade de b\u00eata, devra permettre de joindre trois images \u00e0 son annonce.<\/p>\n<p>Enfin, la vid\u00e9o, d\u00e9j\u00e0 pr\u00e9sente dans les liens sponsoris\u00e9s de la search alliance, Yahoo Bing, devrait bient\u00f4t suivre.<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/www.journaldunet.com\/ebusiness\/publicite\/google-banniere-resultats-sponsorises-1013.shtml\">http:\/\/www.journaldunet.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google teste actuellement un format tr\u00e8s large de banni\u00e8re graphique, int\u00e9gr\u00e9 directement aux r\u00e9sultats des campagnes de liens sponsoris\u00e9s, visant ainsi \u00e0 enrichir les outils mis \u00e0 disposition aupr\u00e8s des annonceurs du service Adwords. Pourtant,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[45,46,1650,113],"class_list":["post-1440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","tag-adwords","tag-campagnes-universelles","tag-google-adwords-search-marketing","tag-liens-sponsorises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google teste un format de banni\u00e8re dans les r\u00e9sultats sponsoris\u00e9s - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Google teste actuellement un format tr\u00e8s large de banni\u00e8re graphique, int\u00e9gr\u00e9 directement aux r\u00e9sultats des campagnes de liens sponsoris\u00e9s, visant ainsi \u00e0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-adwords-search-marketing\/google-teste-un-format-de-banniere-dans-les-resultats-sponsorises-2013-10-28\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google teste un format de banni\u00e8re dans les r\u00e9sultats sponsoris\u00e9s - 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