{"id":14284,"date":"2018-02-12T11:59:36","date_gmt":"2018-02-12T10:59:36","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=14284"},"modified":"2018-02-12T11:59:36","modified_gmt":"2018-02-12T10:59:36","slug":"5-bonnes-pratiques-pour-fideliser-ses-internautes","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/articles-invites\/5-bonnes-pratiques-pour-fideliser-ses-internautes-2018-02-12","title":{"rendered":"5 bonnes pratiques pour fid\u00e9liser ses internautes"},"content":{"rendered":"<p>La notion de fid\u00e9lisation sur le web est directement li\u00e9e \u00e0 la e-r\u00e9putation. Elle s&rsquo;applique aussi bien dans le monde du BtoC que dans celui du BtoB. Les experts en marketing digital s&rsquo;appuient sur diff\u00e9rents leviers pour optimiser la fid\u00e9lisation de leurs clients.<\/p>\n<p>Le tunnel de conversion client est un parcours complexe, parfois sem\u00e9 d&#8217;emb\u00fbches. Toutefois, la finalit\u00e9 m\u00eame de toute entreprise, est de continuer \u00e0 capter l&rsquo;attention de son public et faire fructifier la confiance entre la marque et le consommateur.<\/p>\n<p>Une des phases (souvent oubli\u00e9e des marketeurs) est la fid\u00e9lisation de sa client\u00e8le. Car, il faut bien en garder en t\u00eate que, acqu\u00e9rir de nouveaux clients est beaucoup plus co\u00fbteux, que de conserver les clients d\u00e9j\u00e0 existants. C&rsquo;est pourquoi, il est n\u00e9cessaire de rester focus sur la qualit\u00e9 de prestation et service de sa marque pour toujours faire grandir son image de marque.<\/p>\n<p>Cr\u00e9er une relation durable et maximiser son ROI, c&rsquo;est possible. Cela passe notamment par une segmentation qualifi\u00e9e de sa base de donn\u00e9es pour personnaliser ses messages. La fid\u00e9lisation passe par un \u00e9tat d&rsquo;esprit orient\u00e9 relation client pour lui donner la sensation d&rsquo;\u00eatre unique.<\/p>\n<p>Voici 5 bonnes pratiques pour vous aider \u00e0 am\u00e9liorer votre process fid\u00e9lisation :<\/p>\n<ul>\n<li>le parrainage<\/li>\n<\/ul>\n<p>ou comment faire b\u00e9n\u00e9ficier d&rsquo;avantages privil\u00e9gi\u00e9s (promotions exclusives, cadeaux, mois gratuit, etc.) \u00e0 vos clients. Leur donner envie de devenir ambassadeur de votre marque.<\/p>\n<ul>\n<li>les avantages exclusifs<\/li>\n<\/ul>\n<p>ou comment r\u00e9compenser ses clients avec des bonus en tant que client VIP (bons d&rsquo;achats, carte de fid\u00e9lit\u00e9, etc.).<\/p>\n<ul>\n<li>la newsletter ou l&#8217;emailing<\/li>\n<\/ul>\n<p>ou comment entretenir la relation dans la dur\u00e9e (via l&rsquo;envoi r\u00e9gulier de newsletters informatives personnalis\u00e9es).<\/p>\n<ul>\n<li>le sondage ou le questionnaire<\/li>\n<\/ul>\n<p>ou comment faire participer son public, l&rsquo;inviter \u00e0 soumettre son opinion. L&rsquo;impliquer dans sa politique de marque et lui donner de l&rsquo;importance.<\/p>\n<ul>\n<li>l&rsquo;e-r\u00e9putation et la relation client<\/li>\n<\/ul>\n<p>ou comment interagir avec son audience (via les r\u00e9seaux sociaux, service de tchat en ligne sur son site web, une FAQ, etc.). \u00catre \u00e0 l&rsquo;\u00e9coute et apporter des solutions concr\u00e8tes \u00e0 ses questions.<\/p>\n<p>Nous nous attarderons davantage sur la notion de communaut\u00e9 et r\u00e9seaux sociaux. Leur impact fort sur la fid\u00e9lisation de votre client\u00e8le est une \u00e9vidence.<\/p>\n<h2>\u00c0 propos : Virginie BARDY<\/h2>\n<p>Forte d&rsquo;une exp\u00e9rience de 15 ann\u00e9es dans le secteur du tourisme et de l&rsquo;h\u00f4tellerie, en tant que Responsable Commerciale, Virginie maitrise la relation client\u00e8le et la strat\u00e9gie marketing et s&rsquo;oriente aujourd&rsquo;hui vers un poste en Communication Digitale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La notion de fid\u00e9lisation sur le web est directement li\u00e9e \u00e0 la e-r\u00e9putation. Elle s&rsquo;applique aussi bien dans le monde du BtoC que dans celui du BtoB. Les experts en marketing digital s&rsquo;appuient sur diff\u00e9rents&#8230;<\/p>\n","protected":false},"author":10,"featured_media":14285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[853],"tags":[],"class_list":["post-14284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-invites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 bonnes pratiques pour fid\u00e9liser ses internautes - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"La notion de fid\u00e9lisation sur le web est directement li\u00e9e \u00e0 la e-r\u00e9putation. Elle s&#039;applique aussi bien dans le monde du BtoC que dans celui du BtoB. 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