{"id":14269,"date":"2018-03-22T11:00:31","date_gmt":"2018-03-22T10:00:31","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=14269"},"modified":"2018-03-22T11:38:39","modified_gmt":"2018-03-22T10:38:39","slug":"ecriture-web-quest-ce-qui-differencie-une-bonne-ecriture-dune-mauvaise","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/contenu-web\/ecriture-web-quest-ce-qui-differencie-une-bonne-ecriture-dune-mauvaise-2018-03-22","title":{"rendered":"Ecriture web : qu\u2019est-ce qui diff\u00e9rencie une bonne \u00e9criture d\u2019une mauvaise"},"content":{"rendered":"<p><em>\u00abLes bons communicants\u00a0se rendent intelligents. Les grands communicants\u00a0rendent leur public intelligent. \u00bb<\/em>, Adam Grant de Wharton, professeur et auteur.<\/p>\n<p>Les mots de Grant rappellent qu\u2019il est important de respecter un niveau d\u2019\u00e9criture compr\u00e9hensible par le plus grand nombre, sans pour autant tomber dans la vulgarisation de son discours. Il s&rsquo;av\u00e8re que les auteurs les plus populaires ont tendance \u00e0 \u00e9crire \u00e0 un niveau de lecture inf\u00e9rieur \u00e0 celui dont ils pourraient se servir.<\/p>\n<p>Ce genre d&rsquo;\u00e9criture est populaire tout simplement car une bonne <a href=\"https:\/\/academy.visiplus.com\/formation-ecriture-web.php\" target=\"_blank\">\u00e9criture<\/a> permet d&rsquo;avancer. Si vous n&rsquo;avez pas \u00e0 chercher des mots ou \u00e0 r\u00e9fl\u00e9chir en lisant, vous tournez les pages plus rapidement et vous en profitez davantage, m\u00eame si vous pouvez lire des textes plus avanc\u00e9s.<\/p>\n<p>Mais la citation de Grant nous pose aussi la question de connaitre ce qui diff\u00e9rencie un texte intelligent et intelligible d\u2019un contenu vraiment mauvais \u00e9crit \u00e0 des niveaux de lecture inf\u00e9rieurs. Alors, qu&rsquo;est ce qui fait la diff\u00e9rence ?<\/p>\n<div id=\"attachment_14270\" style=\"width: 346px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2018\/02\/Source-SHANESNOW.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14270\" class=\" wp-image-14270  \" alt=\"Source SHANESNOW\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2018\/02\/Source-SHANESNOW.png\" width=\"336\" height=\"336\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2018\/02\/Source-SHANESNOW.png 800w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2018\/02\/Source-SHANESNOW-150x150.png 150w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2018\/02\/Source-SHANESNOW-300x300.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2018\/02\/Source-SHANESNOW-610x610.png 610w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/a><p id=\"caption-attachment-14270\" class=\"wp-caption-text\">Source SHANESNOW<\/p><\/div>\n<p>La pire \u00e9criture \u00e0 tendance \u00e0 abrutir le lecteur. Dans ce sc\u00e9nario, l&rsquo;auteur ne conna\u00eet pas son public. Une r\u00e9daction trop simpliste ou condescendante est l\u00e9g\u00e8rement plus acceptable. Ces mots peuvent faire l\u2019objet d\u2019un rejet mais au moins, les lecteurs ne perdent pas trop de temps.<\/p>\n<p>Puis vient l&rsquo;\u00e9criture qui nous rend plus intelligents, meilleurs, m\u00eame si la lecture est difficile. Divers manuels universitaires peuvent le prouver.<\/p>\n<p>Alors, comment faire en sorte que les lecteurs se sentent intelligents ? Enseignez-leur quelque chose de nouveau. Mais faites-le d&rsquo;une mani\u00e8re agr\u00e9able.<\/p>\n<p>Vous n\u2019avez qu\u2019\u00e0 vous inspirer des <a href=\"https:\/\/academy.visiplus.com\/formations-contenu.php\" target=\"_blank\">contenus<\/a> r\u00e9dig\u00e9s qui se partagent autour du monde, ces articles qui deviennent viraux et des livres devenant des best-sellers ; vous remarquerez qu&rsquo;ils vous rendent simultan\u00e9ment intelligent et plein d&rsquo;\u00e9nergie. Ils ne sont pas une corv\u00e9e et peuvent m\u00eame donner aux lecteurs des \u00ab anecdotes de comptoir \u00bb qu\u2019ils seront fiers de partager.<\/p>\n<p>Les meilleurs livres pour enfants s&rsquo;inscrivent \u00e9galement dans le quadrant sup\u00e9rieur droit du diagramme. Les livres qui sont faciles \u00e0 lire tout en aidant les enfants \u00e0 apprendre sont extraordinairement satisfaisants. Ce n&rsquo;est pas une surprise qu&rsquo;ils soient populaires.<\/p>\n<p>Ce syst\u00e8me est la raison pour laquelle Da Vinci Code s&rsquo;est vendu \u00e0 80 millions d&rsquo;exemplaires, malgr\u00e9 ses critiques. L&rsquo;auteur a \u00e9t\u00e9 raill\u00e9 par d&rsquo;autres \u00e9crivains pour sa prose simpliste et l&rsquo;utilisation de clich\u00e9s, mais devinez quoi ? Il est facile \u00e0 lire. Et ses \u00e9nigmes et ses rebondissements nous rendent intelligents quand nous les devinons \u00e0 l&rsquo;avance.<\/p>\n<p>Que ces \u00e9crivains populaires y pensent ou non, ils comprennent le point de vue de Grant : la communication devrait concerner le public, pas nous.<\/p>\n<p>Aucun public ne veut travailler plus que n\u00e9cessaire. Et personne ne veut se sentir stupide. Les audiences ne se soucieront pas de votre intelligence si vous les faites se sentir stupides. Pourtant, nous pensons souvent que c&rsquo;est notre travail de le faire. Nous utilisons donc de grands mots. Nous rendons les choses compliqu\u00e9es. Et puis nous freinons notre port\u00e9e potentielle. Comme Grant l&rsquo;a dit, <em>\u00ab Ce n&rsquo;est pas \u00e0 propos de vous. C&rsquo;est \u00e0 propos d&rsquo;eux. \u00bb<\/em><\/p>\n<p>Un des exemples \u00e0 suivre est celui de Tim Urban, qui r\u00e9dige sur le blog populaire <a href=\"https:\/\/waitbutwhy.com\/\" target=\"_blank\">WaitButWhy.<\/a> Il se moque de la sagesse conventionnelle au sujet de courts intervalles d&rsquo;attention, choisissant de publier des articles de blog de 10 000 mots sur des sujets tels que le fonctionnement de l&rsquo;intelligence artificielle, la cryoconservation et le t\u00e9l\u00e9chargement de nos cerveaux sur les ordinateurs. Ce sont des choses intenses, mais il a des millions de lecteurs fid\u00e8les. C&rsquo;est parce qu&rsquo;il explique ces sujets difficiles en utilisant un m\u00e9lange d&rsquo;humour, d&rsquo;analogies claires et de bandes dessin\u00e9es fait-main qui simplifient la compr\u00e9hension.<\/p>\n<p>A titre de comparaison, c&rsquo;est comme battre un niveau difficile sur un jeu vid\u00e9o au premier essai. Personne ne se soucie de savoir comment le concepteur de jeux vid\u00e9o est intelligent. Nous nous soucions seulement de savoir si nous aimons le jeu.<\/p>\n<h6>Source : https:\/\/contently.com\/<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>\u00abLes bons communicants\u00a0se rendent intelligents. Les grands communicants\u00a0rendent leur public intelligent. \u00bb, Adam Grant de Wharton, professeur et auteur. Les mots de Grant rappellent qu\u2019il est important de respecter un niveau d\u2019\u00e9criture compr\u00e9hensible par le&#8230;<\/p>\n","protected":false},"author":5,"featured_media":14272,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[326,327,325,324],"tags":[888,754,30],"class_list":["post-14269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-brand-content","category-ecrire-reseaux-sociaux","category-ecriture-web-contenu-web","category-contenu-web","tag-contenu","tag-contenu-marketing","tag-ecriture-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecriture web : qu\u2019est-ce qui diff\u00e9rencie une bonne \u00e9criture d\u2019une mauvaise - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"\u00abLes bons communicants\u00a0se rendent intelligents. 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