{"id":14106,"date":"2018-01-30T12:11:53","date_gmt":"2018-01-30T11:11:53","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=14106"},"modified":"2018-01-30T12:12:52","modified_gmt":"2018-01-30T11:12:52","slug":"3-bonnes-raisons-dadopter-un-live-chat-pour-une-entreprise","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/articles-invites\/3-bonnes-raisons-dadopter-un-live-chat-pour-une-entreprise-2018-01-30","title":{"rendered":"3 bonnes raisons d\u2019adopter un live chat pour une entreprise"},"content":{"rendered":"<p>Le live chat est en plein essor sur les sites internet. Il apporte une r\u00e9ponse personnalis\u00e9e aux internautes, am\u00e9liore l\u2019exp\u00e9rience utilisateur de ces derniers et augmente le taux de conversion.<\/p>\n<h2>Quels sont les avantages du Live chat ?<\/h2>\n<p><strong>Une r\u00e9ponse personnalis\u00e9e pour l\u2019internaute<\/strong><\/p>\n<p>Le live chat est devenu le canal de communication pr\u00e9f\u00e9r\u00e9 des internautes. L\u2019op\u00e9rateur propose des r\u00e9ponses ad\u00e9quates dans un d\u00e9lai consid\u00e9rablement moins important que les autres moyens de communication. La plateforme la plus connue est celle de <a title=\"\u00ab\u00a0Il y a un \u00e9norme potentiel dans l\u2019avant-vente\u00a0\u00bb : Nicolas de Rosen, Strategic Project Director, iAdvize\" href=\"https:\/\/academy.visiplus.com\/blog\/interviews\/nicolas-de-rosen-strategic-project-director-iadvize-interview-exclu-2016-10-03\">Iadvize.<\/a><\/p>\n<p><strong>Am\u00e9lioration de l\u2019exp\u00e9rience utilisateur<\/strong><\/p>\n<p>Le live chat am\u00e9liore consid\u00e9rablement l\u2019exp\u00e9rience utilisateur de l\u2019internaute. 90% des informations demand\u00e9es lors d\u2019une conversation chat figure d\u00e9j\u00e0 sur le site web mais l\u2019internaute ne souhaite pas chercher les informations. Il d\u00e9sire \u00eatre conseill\u00e9, rassur\u00e9 avant de passer \u00e0 l\u2019achat. Selon une enqu\u00eate men\u00e9e par la service client de eDigital aupr\u00e8s de 2000 consommateurs, le chat atteint l\u2019un des taux de satisfaction les plus \u00e9lev\u00e9s : 73%, comparativement \u00e0 l\u2019email 61% ou le t\u00e9l\u00e9phone 44%.<\/p>\n<p><strong>Augmentation du taux de conversion<\/strong><\/p>\n<p>L\u2019internaute peut \u00e0 tout moment entrer en relation avec un op\u00e9rateur via le live chat et poser des questions sur son futur achat. De son c\u00f4t\u00e9, l\u2019op\u00e9rateur peut le rassurer, le guider vers le paiement e-commerce. Accompagner et anticiper les besoins de ses clients permet \u00e0 votre internaute d\u2019avoir une meilleure exp\u00e9rience utilisateur, augmente la satisfaction de ce dernier, le fid\u00e9lise et augmente vos revenus !<\/p>\n<p>Vous l\u2019avez compris, le live chat est un outil puissant et sera indispensable dans les mois \u00e0 venir ! N\u2019attendez plus pour d\u00e9velopper cet outil en ligne.<\/p>\n<h2>\u00c0 propos : Emilie C\u00f4me<\/h2>\n<p>Forte d&rsquo;une exp\u00e9rience de 10 ans chez l&rsquo;annonceur, Emilie s&rsquo;est sp\u00e9cialis\u00e9e dans le social media et la relation client\u00e8le. Elle \u00e9crit r\u00e9guli\u00e8rement des articles pour des blogs sp\u00e9cialis\u00e9s en strat\u00e9gies digitales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le live chat est en plein essor sur les sites internet. Il apporte une r\u00e9ponse personnalis\u00e9e aux internautes, am\u00e9liore l\u2019exp\u00e9rience utilisateur de ces derniers et augmente le taux de conversion. Quels sont les avantages du&#8230;<\/p>\n","protected":false},"author":10,"featured_media":14108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[853],"tags":[1058,1059,630],"class_list":["post-14106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-invites","tag-communication-digitale","tag-live-chat","tag-relation-client"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 bonnes raisons d\u2019adopter un live chat pour une entreprise - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Le live chat est en plein essor sur les sites internet. 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