{"id":1402,"date":"2013-10-22T10:43:29","date_gmt":"2013-10-22T09:43:29","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1402"},"modified":"2015-11-26T14:27:08","modified_gmt":"2015-11-26T13:27:08","slug":"1-utilisateur-de-smartphone-sur-7-achete-en-ligne-sur-son-terminal-mobile-en-europe","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/1-utilisateur-de-smartphone-sur-7-achete-en-ligne-sur-son-terminal-mobile-en-europe-2013-10-22","title":{"rendered":"1 utilisateur de smartphone sur 7 ach\u00e8te en ligne sur son terminal mobile en Europe"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Une \u00e9tude r\u00e9alis\u00e9e par <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.comscore.com\/fre\/\" target=\"_blank\">comScore<\/a><span style=\"line-height: 1.5em;\"> sur les 5 principaux march\u00e9s europ\u00e9ens (France, Allemagne, Italie, Espagne et Royaume-Uni) montre que le taux de consultation des sites e-commerce sur smartphones a augment\u00e9 de 43 pour cent par rapport \u00e0 l\u2019ann\u00e9e pass\u00e9e, avec 20% des utilisateurs de smartphone qui acc\u00e8dent aux sites et application de sites de commerce en ligne via leur mobile.<\/span><\/p>\n<p>De plus, 1 utilisateur de smartphone sur 7 (14,6%) affirme avoir effectu\u00e9 une transaction sur un site e-commerce \u00e0 partir de son mobile en ao\u00fbt 2013. Le nombre d&rsquo;Europ\u00e9ens engag\u00e9s dans des transactions m-commerce a augment\u00e9 de 37% sur l&rsquo;ann\u00e9e, passant de 16,6 millions d&rsquo;utilisateurs en ao\u00fbt 2012 \u00e0 22,8 millions en ao\u00fbt 2013.<\/p>\n<p>Source : <a href=\"http:\/\/www.comscore.com\/Insights\/Press_Releases\/2013\/10\/1_in_7_European_Smartphone_Owners_Make_Online_Purchases_via_their_Device?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+comscore+%28comScore+News%29\" target=\"_blank\">http:\/\/www.comscore.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9alis\u00e9e par comScore sur les 5 principaux march\u00e9s europ\u00e9ens (France, Allemagne, Italie, Espagne et Royaume-Uni) montre que le taux de consultation des sites e-commerce sur smartphones a augment\u00e9 de 43 pour cent par&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,161],"tags":[20,9,116],"class_list":["post-1402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-web-et-e-business","category-web-et-e-business","tag-e-commerce-2","tag-smartphone","tag-vente-en-ligne"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1402"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1402\/revisions"}],"predecessor-version":[{"id":2187,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1402\/revisions\/2187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1908"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}