{"id":1390,"date":"2013-10-22T09:49:36","date_gmt":"2013-10-22T08:49:36","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1390"},"modified":"2014-01-30T15:07:56","modified_gmt":"2014-01-30T14:07:56","slug":"les-marques-qui-passent-au-mutli-canal-boostent-leur-roi-de-300","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/les-marques-qui-passent-au-mutli-canal-boostent-leur-roi-de-300-2013-10-22","title":{"rendered":"Les marques qui passent au mutlicanal boostent leur ROI de 300%"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Selon une \u00e9tude officialis\u00e9e par la plateforme <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.turn.com\/fr\/platform\/\" target=\"_blank\">Turn<\/a><span style=\"line-height: 1.5em;\">, le nombre d&rsquo;annonceurs publicitaires pr\u00e9sents \u00e0 la fois sur les supports internet, vid\u00e9o, mobile et r\u00e9seaux sociaux, a augment\u00e9 de 500% en un an ! M\u00eame si on s\u2019en doutait, le chiffre n\u2019en demeure pas moins impressionnant.<\/span><\/p>\n<p><em>\u00ab Les consommateurs qui voient les publicit\u00e9s sur plus d&rsquo;un canal convertissent \u00e0 un taux 24% plus \u00e9lev\u00e9 que ceux qui voient les publicit\u00e9s sur un seul canal \u00bb<\/em> pr\u00e9cise cette \u00e9tude.<\/p>\n<p>Par ailleurs, <em>\u00ab les marques qui passent d&rsquo;un seul canal \u00e0 plusieurs canaux pour faire de la publicit\u00e9 augmentent leur retour sur investissement de 300% en moyenne \u00bb<\/em>. En d\u2019autres mots, la publicit\u00e9 multi-canal triple le retour sur investissement des annonceurs\u2026<\/p>\n<p>Ce sont les r\u00e9seaux sociaux qui affichent un eCPM (co\u00fbt effectif pour mille affichages) en plus forte progression (+15,4%),<em> \u00ab avec une forte demande des annonceurs de passer de la publicit\u00e9 sur Facebook \u00bb.<\/em><\/p>\n<p>Cet indicateur est en hausse de 4,9% sur le display.<\/p>\n<p>Source : <a href=\"http:\/\/www.cbnews.fr\/digital\/-500-les-annonceurs-plus-que-friands-des-supports-internet-a108523\" target=\"_blank\">http:\/\/www.cbnews.fr\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon une \u00e9tude officialis\u00e9e par la plateforme Turn, le nombre d&rsquo;annonceurs publicitaires pr\u00e9sents \u00e0 la fois sur les supports internet, vid\u00e9o, mobile et r\u00e9seaux sociaux, a augment\u00e9 de 500% en un an ! M\u00eame si&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1978,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[23,26],"class_list":["post-1390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-1","tag-facebook","tag-reseaux-sociaux-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1390"}],"version-history":[{"count":1,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1390\/revisions"}],"predecessor-version":[{"id":2188,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1390\/revisions\/2188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1978"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}