{"id":1356,"date":"2013-10-18T10:06:13","date_gmt":"2013-10-18T09:06:13","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1356"},"modified":"2026-05-27T16:54:41","modified_gmt":"2026-05-27T14:54:41","slug":"93-des-marketeurs-prets-a-maintenir-ou-augmenter-leurs-depenses-publicitaires-sur-les-medias-sociaux-en-2014","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/93-des-marketeurs-prets-a-maintenir-ou-augmenter-leurs-depenses-publicitaires-sur-les-medias-sociaux-en-2014-2013-10-18","title":{"rendered":"93% des marketeurs pr\u00eats \u00e0 maintenir ou augmenter leurs d\u00e9penses publicitaires sur les m\u00e9dias sociaux en 2014"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">Plus de la moiti\u00e9 (51%) des annonceurs am\u00e9ricains pr\u00e9voient d&rsquo;augmenter leurs d\u00e9penses en\u00a0 publicit\u00e9 digitale en 2014, selon une enqu\u00eate de <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.advertiserperceptions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Advertiser Perceptions<\/a><span style=\"line-height: 1.5em;\">.<\/span><\/p>\n<p>Concernant les m\u00e9dias sociaux, 47% des annonceurs am\u00e9ricains affirment vouloir augmenter leurs d\u00e9penses publicitaires, et 46% souhaitent maintenir leurs budgets actuels. Seulement 7% envisagent de diminuer leurs d\u00e9penses ce qui t\u00e9moigne de l\u2019importance croissante accord\u00e9e aux plateformes sociales.<\/p>\n<p>Notons \u00e9galement les pr\u00e9visions au niveau des sites de vid\u00e9os comme Hulu et YouTube, avec 40% des annonceurs qui pr\u00e9voient d\u2019y augmenter leurs d\u00e9penses publicitaires.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1903\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/digital-ad-spend-2014.gif\" alt=\"digital-ad-spend-2014\" width=\"325\" height=\"325\" \/><\/p>\n<p>Source\u00a0: <a href=\"http:\/\/www.mediabistro.com\/alltwitter\/digital-ad-spend-2014_b50520\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.mediabistro.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus de la moiti\u00e9 (51%) des annonceurs am\u00e9ricains pr\u00e9voient d&rsquo;augmenter leurs d\u00e9penses en\u00a0 publicit\u00e9 digitale en 2014, selon une enqu\u00eate de Advertiser Perceptions. Concernant les m\u00e9dias sociaux, 47% des annonceurs am\u00e9ricains affirment vouloir augmenter leurs&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[115,26],"class_list":["post-1356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-1","tag-publicite-en-ligne-2","tag-reseaux-sociaux-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>93% des marketeurs pr\u00eats \u00e0 maintenir ou augmenter leurs d\u00e9penses publicitaires sur les m\u00e9dias sociaux en 2014 - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Plus de la moiti\u00e9 (51%) des annonceurs am\u00e9ricains pr\u00e9voient d&#039;augmenter leurs d\u00e9penses en\u00a0 publicit\u00e9 digitale en 2014, selon une enqu\u00eate de Advertiser\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/social-media-1\/93-des-marketeurs-prets-a-maintenir-ou-augmenter-leurs-depenses-publicitaires-sur-les-medias-sociaux-en-2014-2013-10-18\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"93% des marketeurs pr\u00eats \u00e0 maintenir ou augmenter leurs d\u00e9penses publicitaires sur les m\u00e9dias sociaux en 2014 - 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