{"id":13263,"date":"2017-11-02T10:41:26","date_gmt":"2017-11-02T09:41:26","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=13263"},"modified":"2017-11-02T10:42:15","modified_gmt":"2017-11-02T09:42:15","slug":"etude-sendgrid-lengagement-avec-lemail-marketing-est-toujours-au-sommet","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/relation-client-digitale\/e-crm-1\/etude-sendgrid-lengagement-avec-lemail-marketing-est-toujours-au-sommet-2017-11-02","title":{"rendered":"Etude SendGrid : l&rsquo;engagement avec l\u2019email est toujours au sommet"},"content":{"rendered":"<p>Il y a quelques ann\u00e9es, les m\u00e9dias sociaux \u00e9taient cens\u00e9s tuer les emails. Ensuite, il s&rsquo;agissait des applications de messagerie. Pourtant, l\u2019email continue d&rsquo;\u00eatre performant et, selon les nouvelles donn\u00e9es, il se situe \u00e0 un niveau \u00e9lev\u00e9 d&rsquo;engagement par rapport aux donn\u00e9es d\u00e9mographiques.<\/p>\n<p>L&#8217;email n\u2019est pas mort, loin de l\u00e0 ! C&rsquo;est ce qu\u2019affirme <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\">SendGrid<\/a>, dont le nouveau rapport a constat\u00e9 que la plupart (74%) des consommateurs pr\u00e9f\u00e8rent les communications de marque par email \u00e0 tout autre type de communication. De plus, la Gen Z, la cohorte d\u00e9mographique apr\u00e8s les Millennials, devrait augmenter l\u2019utilisation de l\u2019email d&rsquo;environ 83% dans les ann\u00e9es \u00e0 venir. Cela fera de la Gen Z le groupe d\u00e9mographique qui utilise le plus l\u2019email.<\/p>\n<p><em>\u00ab Au fil des g\u00e9n\u00e9rations, il y a une pr\u00e9f\u00e9rence \u00e9crasante pour l&rsquo;utilisation de l\u2019email par rapport \u00e0 toutes les autres formes de communication par les consommateurs lorsqu&rsquo;il s&rsquo;agit d&rsquo;interactions avec les entreprises\u00bb<\/em>, \u00e9crivent les chercheurs. <em>\u00ab L\u2019email est avant tout un v\u00e9hicule pour les \u00e9changes professionnels, en particulier pour le partage de documents, la planification de r\u00e9unions et la <a href=\"https:\/\/academy.visiplus.com\/formation-communication-projet.php\" target=\"_blank\">communication de projet.<\/a> \u00bb<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/11\/Fotolia_176708707_Subscription_Monthly_M.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-13264\" alt=\"Man reading email on tablet\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/11\/Fotolia_176708707_Subscription_Monthly_M.jpg\" width=\"1013\" height=\"675\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/11\/Fotolia_176708707_Subscription_Monthly_M.jpg 1688w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/11\/Fotolia_176708707_Subscription_Monthly_M-300x199.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/11\/Fotolia_176708707_Subscription_Monthly_M-1024x682.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/11\/Fotolia_176708707_Subscription_Monthly_M-610x406.jpg 610w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/a><\/p>\n<p>D&rsquo;autres r\u00e9sultats int\u00e9ressants du rapport incluent :<\/p>\n<p>\u2022 89% des personnes interrog\u00e9es ont utilis\u00e9 l\u2019email au moins une fois dans le mois pr\u00e9c\u00e9dant l&rsquo;\u00e9tude ;<br \/>\n\u2022 83% avaient utilis\u00e9 un outil \/ plateforme de <a href=\"https:\/\/academy.visiplus.com\/formation-reseaux-sociaux.php\" target=\"_blank\">r\u00e9seaux sociaux<\/a>.<\/p>\n<p>Ce que cela implique pour les sp\u00e9cialistes de l\u2019email marketing, c&rsquo;est que l\u2019email ne dispara\u00eet pas et que les opportunit\u00e9s d&rsquo;engagement par e-mail restent importantes. Les sp\u00e9cialistes du marketing devraient chercher \u00e0 optimiser la messagerie \u00e9lectronique et \u00e0 mettre \u00e0 jour leur strat\u00e9gie <a href=\"https:\/\/academy.visiplus.com\/formation-email-marketing.php\" target=\"_blank\">email marketing<\/a> pour s&rsquo;assurer que les clients sont engag\u00e9s.<\/p>\n<h6>Source : http:\/\/www.bizreport.com<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Il y a quelques ann\u00e9es, les m\u00e9dias sociaux \u00e9taient cens\u00e9s tuer les emails. Ensuite, il s&rsquo;agissait des applications de messagerie. Pourtant, l\u2019email continue d&rsquo;\u00eatre performant et, selon les nouvelles donn\u00e9es, il se situe \u00e0 un&#8230;<\/p>\n","protected":false},"author":5,"featured_media":13266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,154,762,316],"tags":[64,957],"class_list":["post-13263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-crm-1","category-emailing","category-relation-client-digitale-1","category-relation-client-digitale","tag-email-marketing","tag-sendgrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude SendGrid : l&#039;engagement avec l\u2019email est toujours au sommet - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Il y a quelques ann\u00e9es, les m\u00e9dias sociaux \u00e9taient cens\u00e9s tuer les emails. 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