{"id":13073,"date":"2017-10-16T09:07:35","date_gmt":"2017-10-16T08:07:35","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=13073"},"modified":"2017-10-16T09:15:43","modified_gmt":"2017-10-16T08:15:43","slug":"linkedin-lance-ses-annonces-video-mobiles-autoplay","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/social-media-1\/linkedin-lance-ses-annonces-video-mobiles-autoplay-2017-10-16","title":{"rendered":"LinkedIn lance ses annonces vid\u00e9o mobiles autoplay"},"content":{"rendered":"<p>La publicit\u00e9 vid\u00e9o sur LinkedIn devrait \u00eatre diffus\u00e9e \u00e0 tous les annonceurs d&rsquo;ici la premi\u00e8re moiti\u00e9 de 2018.<\/p>\n<p>LinkedIn a annonc\u00e9 une version b\u00eata ferm\u00e9e pour tester les blocs d&rsquo;annonces vid\u00e9o en tant que contenu sponsoris\u00e9. Cela arrive seulement deux mois apr\u00e8s l&rsquo;activation des vid\u00e9os natives dans le flux LinkedIn (sur mobile). Les b\u00eata-testeurs incluent <a href=\"https:\/\/www.prudential.com\/\" target=\"_blank\">Prudential Financial <\/a>et <a href=\"https:\/\/www.microsoft.com\/fr-ca\" target=\"_blank\">Microsoft Canada<\/a>.<\/p>\n<div id=\"attachment_13074\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin_videomobile-600x395.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13074\" class=\"size-full wp-image-13074\" alt=\"Source : marketingland.com\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin_videomobile-600x395.png\" width=\"600\" height=\"395\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin_videomobile-600x395.png 600w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/10\/linkedin_videomobile-600x395-300x197.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-13074\" class=\"wp-caption-text\">Source : marketingland.com<\/p><\/div>\n<p>Les annonces vid\u00e9o s&rsquo;affichent automatiquement et s&rsquo;affichent comme une unit\u00e9 autonome avec une \u00e9tiquette \u00abPromoted\u00bb ou \u00abSponsoris\u00e9e\u00bb pour les distinguer en tant que <a href=\"https:\/\/academy.visiplus.com\/formations-contenu.php\" target=\"_blank\">contenu<\/a> payant. Ils ne sont test\u00e9s sur mobile pour le moment.<\/p>\n<p>Les annonceurs peuvent t\u00e9l\u00e9charger des vid\u00e9os via le Gestionnaire de campagnes, leur page d&rsquo;entreprise ou leur page vitrine et les promouvoir avec une campagne de contenu sponsoris\u00e9. Les options de ciblage d&rsquo;audience seront les m\u00eames que pour toutes les autres annonces LinkedIn, y compris l&rsquo;option Audiences correspondantes.<\/p>\n<p>Certaines statistiques de performance des annonces seront disponibles pour les annonceurs dans le test b\u00eata, y compris le nombre de vues et les vues en pourcentage de vid\u00e9o achev\u00e9e. Plusieurs m\u00e9triques et points de donn\u00e9es suppl\u00e9mentaires sp\u00e9cifiques \u00e0 la vid\u00e9o seront ajout\u00e9s au cours des prochains mois.<\/p>\n<p>Ceci repr\u00e9sente pour LinkedIn le second round de l\u2019introduction des annonces vid\u00e9o. En 2012, <a href=\"https:\/\/www.linkedin.com\" target=\"_blank\">LinkedIn<\/a> a lanc\u00e9 le support pour les annonces vid\u00e9o, mais les vid\u00e9os devaient r\u00e9sider sur YouTube et ne pas avoir \u00e9t\u00e9 diffus\u00e9es en mode automatique ; ce n\u2019est plus le cas \u00e0 ce jour. Depuis, la pr\u00e9sence <a href=\"https:\/\/academy.visiplus.com\/formations-mobile.php\" target=\"_blank\">mobile <\/a>de LinkedIn est devenue solide, la soci\u00e9t\u00e9 a \u00e9t\u00e9 achet\u00e9e par Microsoft et les publicit\u00e9s vid\u00e9o sont devenues des enjeux de table.<\/p>\n<h6>Source : https:\/\/marketingland.com<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 vid\u00e9o sur LinkedIn devrait \u00eatre diffus\u00e9e \u00e0 tous les annonceurs d&rsquo;ici la premi\u00e8re moiti\u00e9 de 2018. LinkedIn a annonc\u00e9 une version b\u00eata ferm\u00e9e pour tester les blocs d&rsquo;annonces vid\u00e9o en tant que contenu&#8230;<\/p>\n","protected":false},"author":2,"featured_media":13077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308,313,312,311,406,407,309,310,152],"tags":[931,36,929,930],"class_list":["post-13073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-management-social-media-1","category-creation-animation-blog","category-e-reputation-personal-branding","category-facebook-social-media-1","category-prospecter-et-vendre-reseaux-sociaux-professionnels","category-formation-twitter-certification","category-reseaux-sociaux","category-reseaux-sociaux-avance","category-social-media-1","tag-annonces-video-mobiles-autoplay","tag-linkedin","tag-linkedin-video","tag-video-sponsorisee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn lance ses annonces vid\u00e9o mobiles autoplay - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"La publicit\u00e9 vid\u00e9o sur LinkedIn devrait \u00eatre diffus\u00e9e \u00e0 tous les annonceurs d&#039;ici la premi\u00e8re moiti\u00e9 de 2018. 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