{"id":12964,"date":"2017-10-06T15:32:29","date_gmt":"2017-10-06T14:32:29","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=12964"},"modified":"2017-10-06T11:32:39","modified_gmt":"2017-10-06T10:32:39","slug":"bing-ads-lance-le-suivi-des-conversions-hors-ligne","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/bing-ads-lance-le-suivi-des-conversions-hors-ligne-2017-10-06","title":{"rendered":"Bing Ads lance le suivi des conversions hors ligne"},"content":{"rendered":"

Les annonceurs peuvent t\u00e9l\u00e9charger des donn\u00e9es de conversion hors ligne de leurs CRM dans Bing Ads pour capter l’impact des annonces sur les ventes hors ligne.<\/p>\n

Les annonceurs qui ex\u00e9cutent des campagnes Bing Ads pour g\u00e9n\u00e9rer des prospects peuvent maintenant t\u00e9l\u00e9charger des donn\u00e9es de conversion hors ligne dans la plate-forme pour obtenir une image plus compl\u00e8te de l’impact de la campagne sur les ventes r\u00e9elles. Cette nouvelle fonctionnalit\u00e9 d\u00e9ploy\u00e9e aux \u00c9tats-Unis devrait bient\u00f4t \u00eatre lanc\u00e9e pour tous les annonceurs.<\/p>\n

Comment fonctionne le suivi de conversion hors ligne sur Bing ?<\/h2>\n

Le syst\u00e8me s’appuie sur Microsoft Click ID<\/a> (MSCLKID) qui est ajout\u00e9 \u00e0 chaque URL de Bing Ads<\/a> lorsqu’un annonceur active la nouvelle fonctionnalit\u00e9 d’importation de conversion hors ligne.<\/p>\n

Cette ID de clic est transmise dans l’URL de r\u00e9f\u00e9rence et peut \u00eatre stock\u00e9e dans un cookie ou reste persistante dans l’URL lorsque qu’un utilisateur parcourt le site Web. L’ID de clic passe ensuite dans le syst\u00e8me CRM de l’annonceur lorsqu’un utilisateur remplit un formulaire sur le site et reste associ\u00e9 \u00e0 cet utilisateur.<\/p>\n

Si l’utilisateur convertit hors connexion, apr\u00e8s avoir parl\u00e9 avec un agent de vente, la conversion peut se lier \u00e0 l’ID de clic.<\/p>\n

Lorsqu’un annonceur t\u00e9l\u00e9charge ces donn\u00e9es de conversion hors ligne dans Bing Ads, les conversions apparaissent \u00e0 tous les niveaux du rapport de conversion.<\/p>\n

Configuration requise<\/h2>\n

Il existe plusieurs \u00e9tapes que les annonceurs doivent suivre pour mette en place le suivi des conversions hors ligne.<\/p>\n

La premi\u00e8re \u00e9tape consiste \u00e0 cr\u00e9er un objectif de conversion hors ligne, qui est maintenant une option dans la liste des types d’objectifs de conversion. Une fois l’objectif cr\u00e9\u00e9, Bing Ads active automatiquement le marquage automatique dans le compte pour ajouter l’ID de clic Microsoft aux URL<\/a> de l’annonce.<\/p>\n

\"Source<\/a>

Source : Bing Ads X SearchEngineLand<\/p><\/div>\n

Les annonceurs doivent ensuite mettre \u00e0 jour le code de suivi sur leurs sites Web afin de capturer l’ID de clic et de le stocker avec les informations principales dans leurs syst\u00e8mes CRM.<\/p>\n

Le suivi de conversion hors ligne se d\u00e9roule globalement au cours des prochaines semaines.<\/p>\n

Source : http:\/\/searchengineland.com<\/h6>\n","protected":false},"excerpt":{"rendered":"

Les annonceurs peuvent t\u00e9l\u00e9charger des donn\u00e9es de conversion hors ligne de leurs CRM dans Bing Ads pour capter l’impact des annonces sur les ventes hors ligne. Les annonceurs qui ex\u00e9cutent des campagnes Bing Ads pour…<\/p>\n","protected":false},"author":2,"featured_media":12971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,318,317,420,18,319,13],"tags":[350,915,916],"class_list":["post-12964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-google-adwords-certification","category-google-adwords-niveau-avance","category-google-adwords-workshop","category-referencement-naturel-search-marketing","category-referencement-naturel-avance","category-search-marketing","tag-bing-ads","tag-suivi-de-conversion-hors-ligne","tag-ventes-hors-ligne"],"yoast_head":"\nBing Ads lance le suivi des conversions hors ligne - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Les annonceurs peuvent t\u00e9l\u00e9charger des donn\u00e9es de conversion hors ligne de leurs CRM dans Bing Ads pour capter l'impact des annonces sur les ventes hors\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/search-marketing\/bing-ads-lance-le-suivi-des-conversions-hors-ligne-2017-10-06\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Ads lance le suivi des conversions hors ligne - 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