{"id":12525,"date":"2017-08-31T15:51:36","date_gmt":"2017-08-31T14:51:36","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=12525"},"modified":"2017-08-31T15:52:21","modified_gmt":"2017-08-31T14:52:21","slug":"etude-brightedge-la-recherche-mobile-est-de-plus-en-plus-importante","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/etude-brightedge-la-recherche-mobile-est-de-plus-en-plus-importante-2017-08-31","title":{"rendered":"Etude BrightEdge : la recherche mobile est de plus en plus importante"},"content":{"rendered":"<p>L&rsquo;offre d&rsquo;informations sur les entreprises et les produits disponibles dans les formats mobiles est essentielle \u00e0 la r\u00e9ussite de l&rsquo;entreprise. C&rsquo;est une constatation cl\u00e9 tir\u00e9e des donn\u00e9es r\u00e9centes de BrightEdge ; Leurs recherches montrent que plus de la moiti\u00e9 (57%) du trafic de recherche Google provient d\u00e9sormais d&rsquo;utilisateurs mobiles.<\/p>\n<p>Plus importantes que jamais, les publicit\u00e9s mobiles produisent le plus de revenus publicitaires \u00e0 ce stade (87%). Les enqu\u00eateurs ont \u00e9galement constat\u00e9 que les consommateurs cherchent diff\u00e9remment depuis les t\u00e9l\u00e9phones \/ tablettes et les navigateurs informatiques traditionnels; Pr\u00e8s de la moiti\u00e9 (49%) des <a href=\"https:\/\/academy.visiplus.com\/definitions\/mot-cle.php\" target=\"_blank\">mots-cl\u00e9s <\/a>se se classent diff\u00e9remment dans les 20 premiers r\u00e9sultats de recherche lorsqu\u2019il s\u2019agit de navigateurs mobiles et de bureau.<\/p>\n<p>Ce que cela signifie, les marques doivent proposer des strat\u00e9gies de recherche diff\u00e9rentes pour le mobile et le desktop ; Cela indique \u00e9galement que le contenu doit \u00eatre <em>\u00ab mobile first \u00bb<\/em>, pas simplement transf\u00e9r\u00e9 de la version bureau \u00e0 la version <a href=\"https:\/\/academy.visiplus.com\/definitions\/serp.php\" target=\"_blank\">mobile<\/a>.<\/p>\n<p><em>\u00ab Cette nouvelle \u00e9tude a confirm\u00e9 l&rsquo;\u00e9mergence de deux indices de recherche distincts &#8211; l&rsquo;un pour le bureau et l&rsquo;autre pour le mobile &#8211; avec 47 % des mots-cl\u00e9s dans les positions 1-20 class\u00e9s diff\u00e9remment dans la recherche sur <a href=\"https:\/\/academy.visiplus.com\/definitions\/serp.php\" target=\"_blank\">SERPs<\/a> mobiles et de bureau \u00bb<\/em>, note l&rsquo;entreprise.<em> <\/em><\/p>\n<p><em>\u00ab Les nuances et les implications d&rsquo;un premier index mobile sont significatives. Par exemple, les marques trouveront que leurs classements varient selon le mobile et le bureau, ce qui entra\u00eene des changements dans les conversions et les revenus. Diff\u00e9rents types de contenu appara\u00eetront pour le m\u00eame terme de recherche en fonction du support de l&rsquo;utilisateur. \u00bb<\/em><\/p>\n<p>Selon les experts de <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/mobile-first-57-traffic-now-mobile?utm_source=pressrelease&amp;utm_campaign=mobileresearch\" target=\"_blank\">BrightEdge,<\/a> les marques doivent optimiser leurs sites pour davantage de performance lors du chargement, mais aussi pour la compatibilit\u00e9 mobile, et pour identifier les exigences relatives \u00e0 leur marque pour les recherches sur le mobile et sur le bureau. Et, surtout, pour d\u00e9velopper du contenu pouvant \u00eatre utilis\u00e9 \u00e0 travers les types de p\u00e9riph\u00e9riques qu\u2019il s\u2019agisse des navigateurs mobiles et de bureau.<\/p>\n<h6>Source : http:\/\/www.bizreport.com<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;offre d&rsquo;informations sur les entreprises et les produits disponibles dans les formats mobiles est essentielle \u00e0 la r\u00e9ussite de l&rsquo;entreprise. C&rsquo;est une constatation cl\u00e9 tir\u00e9e des donn\u00e9es r\u00e9centes de BrightEdge ; Leurs recherches montrent que&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[314,681,315,149],"tags":[851,240],"class_list":["post-12525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","category-montage-video-iphone-ipad","category-responsive-web-design-mobile-1","category-mobile-web","tag-etude-brightedge","tag-recherche-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude BrightEdge : la recherche mobile est de plus en plus importante - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"L&#039;offre d&#039;informations sur les entreprises et les produits disponibles dans les formats mobiles est essentielle \u00e0 la r\u00e9ussite de l&#039;entreprise. 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