{"id":12068,"date":"2017-07-19T08:55:41","date_gmt":"2017-07-19T07:55:41","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=12068"},"modified":"2017-07-19T09:24:33","modified_gmt":"2017-07-19T08:24:33","slug":"sendinblue-notre-avis-sur-la-solution-de-marketing-automation-accessible-a-tous","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/sendinblue-notre-avis-sur-la-solution-de-marketing-automation-accessible-a-tous-2017-07-19","title":{"rendered":"SendinBlue : notre avis sur la solution de Marketing Automation accessible \u00e0 tous"},"content":{"rendered":"<p>Tendance majeure du marketing digital en 2017, le <a href=\"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/le-marketing-automation-un-must-have-pour-10-raisons-2017-04-20\" target=\"_blank\">Marketing Automation<\/a> permet d\u2019automatiser les t\u00e2ches marketing telles que l\u2019envoi d\u2019emails \u00e0 travers des sc\u00e9narios optimis\u00e9s.<\/p>\n<p>Il s\u2019agit aussi d\u2019un formidable outil de gestion de vos contacts, indispensable pour mettre en place une v\u00e9ritable <a href=\"https:\/\/academy.visiplus.com\/blog\/web-et-e-business\/comment-convertir-des-prospects-grace-a-lautomatisation-du-marketing-et-du-crm-2017-06-02\">strat\u00e9gie de conversion<\/a> et de fid\u00e9lisation.<\/p>\n<p>Probl\u00e8me : les outils d\u2019automatisation sont longtemps rest\u00e9s inaccessibles aux petites entreprises et e-commerces, \u00e0 cause de solutions trop complexes et surtout trop ch\u00e8res.<\/p>\n<p>Nous avons donc test\u00e9 pour vous <a href=\"https:\/\/fr.sendinblue.com\" target=\"_blank\">SendinBlue, <\/a>une solution fran\u00e7aise qui veut renverser la table en rendant accessible \u00e0 tous une technique trop longtemps r\u00e9serv\u00e9e aux grands groupes et aux <a href=\"https:\/\/academy.visiplus.com\/definitions\/b2b.php\" target=\"_blank\">B2B. <\/a><\/p>\n<p style=\"text-align: center;\">Comme nous, n&rsquo;h\u00e9sitez pas \u00e0 <a href=\"https:\/\/fr.sendinblue.com\/users\/signup\/?utm_source=visiplus&amp;utm_medium=blog&amp;utm_campaign=test-sendinblue-automation-visiplus\/\" target=\"_blank\">essayer gratuitement Sendinblue<\/a> !<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12069\" alt=\"Sendinblue1\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue1.jpg\" width=\"617\" height=\"298\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue1.jpg 617w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue1-300x144.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue1-610x294.jpg 610w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/a><\/p>\n<h2 style=\"text-align: left;\">Prise en main : 4\/5<\/h2>\n<p><b>Sur la prise en main, SendinBlue se distingue par la facilit\u00e9 d\u2019utilisation de son \u00e9diteur et par ses sc\u00e9narios <b>\u00ab\u00a0pr\u00eats \u00e0 l\u2019emploi\u00a0\u00bb<\/b>.<\/b><\/p>\n<p>L\u2019un des points forts de SendinBlue est de pouvoir directement mettre en place des sc\u00e9narios automatis\u00e9s sans passer par votre \u00e9quipe technique.<\/p>\n<p>Pour ce faire, l\u2019outil propose un \u00e9diteur de sc\u00e9nario simple et efficace, qui permet de cr\u00e9er des workflows automatis\u00e9s. Pour chaque t\u00e2che \u00e0 automatiser, on d\u00e9finit une action \u00e0 d\u00e9clencher lorsqu\u2019une ou plusieurs conditions sont remplies :<\/p>\n<p><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12070\" alt=\"sendinblue2\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue2.png\" width=\"847\" height=\"205\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue2.png 847w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue2-300x72.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue2-610x147.png 610w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/a><\/p>\n<p>L\u2019<a href=\"https:\/\/academy.visiplus.com\/definitions\/api-application-programming-interface.php\" target=\"_blank\">API<\/a> de SendinBlue prend quelques secondes \u00e0 installer sur votre site, ce qui vous permet de traquer des \u00e9v\u00e8nements et des actions de vos contacts.<\/p>\n<p>Prenons l\u2019exemple d\u2019un sc\u00e9nario classique de relance de panier abandonn\u00e9 :<\/p>\n<ul>\n<li>On d\u00e9finit un point d\u2019entr\u00e9e : l\u2019utilisateur ajoute un objet au panier<\/li>\n<li>On d\u00e9finit un temps d\u2019attente : 24h<\/li>\n<li>On ajoute un connecteur\u00a0\u00ab\u00a0si \/ alors\u00a0\u00bb : panier valid\u00e9 au bout de 24h<\/li>\n<li>Si non, l\u2019action est d\u00e9clench\u00e9e (envoi d\u2019un email de relance)<\/li>\n<li>Si oui, l\u2019utilisateur sort du sc\u00e9nario<\/li>\n<\/ul>\n<div id=\"attachment_12071\" style=\"width: 521px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue3.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12071\" class=\"size-full wp-image-12071\" alt=\"sendinblue3\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue3.png\" width=\"511\" height=\"543\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue3.png 511w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/sendinblue3-282x300.png 282w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/a><p id=\"caption-attachment-12071\" class=\"wp-caption-text\">Exemple de construction d\u2019un sc\u00e9nario de relance de panier abandonn\u00e9<\/p><\/div>\n<p>Il est donc tr\u00e8s facile de construire des sc\u00e9narios et on se prend m\u00eame rapidement au jeu de l\u2019exp\u00e9rimentation. Il est en effet possible de construire des sc\u00e9narios assez tentaculaires en combinant toutes sortes de conditions et d\u2019implications.<\/p>\n<p>Pour les moins exp\u00e9riment\u00e9s, pas d\u2019inqui\u00e9tude : SendinBlue propose 9 mod\u00e8les de sc\u00e9narios pr\u00eats \u00e0 l\u2019emploi \u00e0 impl\u00e9menter directement sur votre site.<\/p>\n<p>En quelques minutes, vous pourrez donc mettre en place des sc\u00e9narios de base :<\/p>\n<div id=\"attachment_12072\" style=\"width: 986px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue4.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12072\" class=\" wp-image-12072 \" alt=\"Sendinblue4\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue4.png\" width=\"976\" height=\"604\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue4.png 1220w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue4-300x185.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue4-1024x633.png 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue4-610x377.png 610w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><\/a><p id=\"caption-attachment-12072\" class=\"wp-caption-text\">Source : Sendinblue<\/p><\/div>\n<h2>Fonctionnalit\u00e9s : 5\/5<\/h2>\n<p>On a vu que SendinBlue proposait une solution particuli\u00e8rement facile \u00e0 prendre en main pour la plupart des sc\u00e9narios de base. Qu\u2019en est-il des utilisations plus pouss\u00e9es ?<\/p>\n<p>Verdict : SendinBlue est un outil de Marketing Automation complet qui offre toutes les fonctionnalit\u00e9s attendues, et m\u00eame plus.<\/p>\n<p>Chez MailChimp, le principal concurrent de SendinBlue, l\u2019automatisation est d\u00e9pendante des diff\u00e9rentes int\u00e9grations : par exemple, la relance de panier abandonn\u00e9 n\u2019est disponible que pour les utilisateurs de Magento, Shopify, Woocommerce ou Prestashop. <strong>C\u2019est l\u00e0 que SendinBlue fait toute la diff\u00e9rence : c\u2019est le seul outil qui permet de traquer n\u2019importe quel \u00e9v\u00e8nement sur votre site.<\/strong> A cet \u00e9gard, il offre beaucoup plus de libert\u00e9 que tous ses concurrents !<\/p>\n<p>De ce fait, les possibilit\u00e9s offertes par le <a href=\"https:\/\/academy.visiplus.com\/formation-marketing-automation.php\" target=\"_blank\">Marketing Automation<\/a> de SendinBlue sont quasi illimit\u00e9es et vont bien del\u00e0 de simples emails automatis\u00e9s.<\/p>\n<p>La solution est particuli\u00e8rement efficace pour mettre en place des sc\u00e9narios utilisant le Lead Scoring et pour g\u00e9rer les listes de contact de mani\u00e8re dynamique afin d\u2019atteindre un ciblage extr\u00eamement pr\u00e9cis en fonction du comportement des utilisateurs.<\/p>\n<div id=\"attachment_12073\" style=\"width: 787px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue-5.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12073\" class=\"size-full wp-image-12073\" alt=\"Exemple de segmentation dynamique via le Lead Scoring sur SendinBlue\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue-5.png\" width=\"777\" height=\"456\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue-5.png 777w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue-5-300x176.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/07\/Sendinblue-5-610x357.png 610w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><\/a><p id=\"caption-attachment-12073\" class=\"wp-caption-text\">Exemple de segmentation dynamique via le Lead Scoring sur SendinBlue<\/p><\/div>\n<p>Bref, si le Marketing Automation de MailChimp propose \u00e9galement une tr\u00e8s bonne exp\u00e9rience utilisateur, il s\u2019agit d\u2019un outil de marketing automation \u00ab\u00a0simplifi\u00e9\u00a0\u00bb. Comparativement il suffit de jouer un peu avec SendinBlue pour s\u2019en rendre compte !<\/p>\n<h2>Tarifs : 5\/5<\/h2>\n<p><b>Le <\/b><a href=\"https:\/\/fr.sendinblue.com\/marketing-automation\/\"><b>Marketing Automation<\/b><\/a><b> de SendinBlue est gratuit jusqu\u2019\u00e0 9 000 emails par mois. <\/b><\/p>\n<p>Vous pouvez-donc tester le Marketing Automation gratuitement, sans m\u00eame avoir \u00e0 renseigner votre carte bancaire. Au del\u00e0, les offres commencent \u00e0 partir de 5,49 \u20ac pour 40 000 emails par mois, et sont de loin parmi les plus abordables du march\u00e9.<\/p>\n<p>SendinBlue n\u2019impose aucune limitation sur votre nombre d\u2019abonn\u00e9s et ne vous fait rien payer en plus pour b\u00e9n\u00e9ficier des fonctionnalit\u00e9s premium comme l\u2019automatisation. <a href=\"https:\/\/fr.sendinblue.com\/users\/signup\/?utm_source=visiplus&amp;utm_medium=blog&amp;utm_campaign=test-sendinblue-automation-visiplus\" target=\"_blank\">D\u00e9marrez votre premier sc\u00e9nario automatis\u00e9 sur SendinBlue<\/a> d\u00e8s maintenant !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tendance majeure du marketing digital en 2017, le Marketing Automation permet d\u2019automatiser les t\u00e2ches marketing telles que l\u2019envoi d\u2019emails \u00e0 travers des sc\u00e9narios optimis\u00e9s. Il s\u2019agit aussi d\u2019un formidable outil de gestion de vos contacts,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":12082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,306,304,303,595,607,161],"tags":[605,668,803],"class_list":["post-12068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-transformation-digitale","category-e-commerce-web-et-e-business","category-web-marketing","category-les-bases-techniques-du-web","category-marketing-automation","category-optimiser-sa-veille-et-recherches-web","category-web-et-e-business","tag-marketing-automation-2","tag-outils-marketing","tag-sendinblue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SendinBlue : notre avis sur la solution de Marketing Automation accessible \u00e0 tous - 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