{"id":11883,"date":"2017-06-29T07:55:11","date_gmt":"2017-06-29T06:55:11","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=11883"},"modified":"2017-06-30T09:02:40","modified_gmt":"2017-06-30T08:02:40","slug":"les-3-domaines-sur-lesquels-investir-pour-ameliorer-les-experiences-utilisateur-sur-mobile-selon-google","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/les-3-domaines-sur-lesquels-investir-pour-ameliorer-les-experiences-utilisateur-sur-mobile-selon-google-2017-06-29","title":{"rendered":"Les 3 domaines sur lesquels investir pour am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur sur mobile, selon Google"},"content":{"rendered":"<p>Selon Google, il existe 3 domaines cruciaux sur lesquels investir pour livrer une meilleure exp\u00e9rience utilisateur mobile. D\u00e9couvrez les d\u00e8s \u00e0 pr\u00e9sent.<\/p>\n<p>Sur son site destin\u00e9 \u00e0 la veille marketing et aux Insights consommateurs : <a href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\">Think with Google<\/a>, la firme de Mountain View revient sur l\u2019exp\u00e9rience utilisateur et la n\u00e9cessit\u00e9 de l\u2019optimiser sur supports mobiles.<\/p>\n<p>Et pour cause, selon Google : <em>\u00ab Les exp\u00e9riences des utilisateurs num\u00e9riques sont plus importantes que jamais. Que ce soit sur le Web, le <a href=\"https:\/\/academy.visiplus.com\/formations-mobile.php\" target=\"_blank\">mobile<\/a> ou un assistant num\u00e9rique, les relations des consommateurs avec la technologie continuent d&rsquo;\u00e9voluer. Les gens trouvent des moyens plus rapides et efficaces pour faire avancer les choses. Par cons\u00e9quent, les marques ne sont plus en concurrence avec d&rsquo;autres marques dans leur cat\u00e9gorie. Elles rivalisent maintenant avec la meilleure exp\u00e9rience num\u00e9rique qu&rsquo;un utilisateur n\u2019ait jamais eue. \u00bb<\/em><\/p>\n<p>On apprend alors que :<\/p>\n<ul>\n<li>89% des internautes sont pr\u00eat \u00e0 recommander une marque apr\u00e8s avoir v\u00e9cu une bonne <a href=\"https:\/\/academy.visiplus.com\/formation-web-conversion.php\" target=\"_blank\">exp\u00e9rience utilisateur.<\/a><\/li>\n<li>Que lorsque les mobinautes vivent une mauvaise exp\u00e9rience, ils sont moins de 62% \u00e0 a bien vouloir donner une seconde chance \u00e0 la marque concern\u00e9e.<\/li>\n<li>92% des professionnels du marketing d\u00e9clarent que pour offrir de vraiment meilleures exp\u00e9riences, ils doivent \u00eatre compatibles avec toutes les exp\u00e9riences des clients, y compris les num\u00e9riques et hors ligne.<\/li>\n<\/ul>\n<div id=\"attachment_11884\" style=\"width: 542px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11884\" class=\" wp-image-11884  \" alt=\"Source : www.thinkwithgoogle.com\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-1.jpg\" width=\"532\" height=\"211\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-1.jpg 1477w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-1-300x118.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-1-1024x405.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-1-610x241.jpg 610w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/a><p id=\"caption-attachment-11884\" class=\"wp-caption-text\">Source : www.thinkwithgoogle.com<\/p><\/div>\n<h2>Une question de vitesse<\/h2>\n<p>Google nous apprend que le syst\u00e8me de pens\u00e9e des consommateurs a chang\u00e9. Ils ne se posent plus la question de savoir <em>\u00ab Qui fait le mieux ? \u00bb<\/em> mais plut\u00f4t <em>\u00ab Qui fait le mieux, maintenant ? \u00bb.<\/em><\/p>\n<p>On retiendra alors que :<\/p>\n<ul>\n<li>53% des utilisateurs mobiles abandonnent un site s\u2019il met plus de 3 secondes \u00e0 se t\u00e9l\u00e9charger.<\/li>\n<li>lorsque le temps de chargement de la page passe d&rsquo;une seconde \u00e0 cinq secondes, la probabilit\u00e9 de <a href=\"https:\/\/academy.visiplus.com\/definitions\/taux-de-rebond.php\" target=\"_blank\">rebond<\/a> augmente de 90%<\/li>\n<li>86% des sp\u00e9cialistes du marketing croient que l&rsquo;am\u00e9lioration de la vitesse pour les sites mobiles et les applications contribue \u00e0 augmenter les scores de satisfaction de leurs clients.<\/li>\n<\/ul>\n<div id=\"attachment_11885\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11885\" class=\" wp-image-11885  \" alt=\"Think with Google 2\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-2.jpg\" width=\"530\" height=\"198\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-2.jpg 1472w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-2-300x112.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-2-1024x382.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-2-610x227.jpg 610w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><\/a><p id=\"caption-attachment-11885\" class=\"wp-caption-text\">Source : www.thinkwithgoogle.com<\/p><\/div>\n<h2>Une strat\u00e9gie cross-canal pertinente et personnalis\u00e9e<\/h2>\n<p>Parce ce qu\u2019il n\u2019est seulement question de la patience des utilisateurs mobiles, on apprend \u00e9galement que les consommateurs veulent vivre des exp\u00e9riences pertinentes, ind\u00e9pendamment du contexte, de l&rsquo;appareil ou du canal.<\/p>\n<p>Et pour cause :<\/p>\n<ul>\n<li>63% des personnes s&rsquo;attendent \u00e0 ce que les marques utilisent leur historique d&rsquo;achat pour leur fournir des exp\u00e9riences personnalis\u00e9es.<\/li>\n<li>59% des internautes s\u2019attendent \u00e0 ce que les marques personnalisent les exp\u00e9riences en fonction de leurs articles d\u00e9clar\u00e9s comme favoris.<\/li>\n<li>90% des entreprises qui investissent dans des exp\u00e9riences de consommation personnalis\u00e9es disent qu&rsquo;elles contribuent de mani\u00e8re significative \u00e0 accro\u00eetre leur rentabilit\u00e9.<\/li>\n<\/ul>\n<div id=\"attachment_11886\" style=\"width: 544px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-3.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11886\" class=\" wp-image-11886  \" alt=\"Source : www.thinkwithgoogle.com\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-3.jpg\" width=\"534\" height=\"210\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-3.jpg 1484w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-3-300x118.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-3-1024x402.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-3-610x240.jpg 610w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/a><p id=\"caption-attachment-11886\" class=\"wp-caption-text\">Source : www.thinkwithgoogle.com<\/p><\/div>\n<h2>Vivre l\u2019exp\u00e9rience partout, tout le temps<\/h2>\n<p>Dernier point \u00e9voqu\u00e9 par Google : la disponibilit\u00e9, notamment g\u00e9ographique des sites mobiles. Les consommateurs s&rsquo;attendent \u00e0 des exp\u00e9riences sans interruption chaque fois qu&rsquo;ils interagissent avec une marque.<\/p>\n<div id=\"attachment_11887\" style=\"width: 551px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-4.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11887\" class=\" wp-image-11887  \" alt=\"Source : www.thinkwithgoogle.com\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-4.jpg\" width=\"541\" height=\"207\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-4.jpg 1502w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-4-300x114.jpg 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-4-1024x392.jpg 1024w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/06\/Think-with-Google-4-610x233.jpg 610w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/a><p id=\"caption-attachment-11887\" class=\"wp-caption-text\">Source : www.thinkwithgoogle.com<\/p><\/div>\n<p>Effectivement :<\/p>\n<ul>\n<li>62% des internautes s&rsquo;attendent \u00e0 ce que les marques offrent une exp\u00e9rience coh\u00e9rente, alors que seulement 42% des interrog\u00e9s pensent que la plupart des marques le font.<\/li>\n<li>59% des utilisateurs sont susceptibles de recommander une marque si elle offre une exp\u00e9rience sans friction \u00e0 travers les canaux.<\/li>\n<li>89% des commer\u00e7ants d\u00e9clarent mettre en place des \u00e9quipes qui r\u00e9solvent les exp\u00e9riences de bout en bout sur les diff\u00e9rents canaux et appareils\u2026 C\u2019est dire les enjeux d\u2019une bonne <a href=\"https:\/\/academy.visiplus.com\/formation-mobile-marketing.php\" target=\"_blank\">strat\u00e9gie mobile, M-marketing et M-commerce.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Selon Google, il existe 3 domaines cruciaux sur lesquels investir pour livrer une meilleure exp\u00e9rience utilisateur mobile. D\u00e9couvrez les d\u00e8s \u00e0 pr\u00e9sent. Sur son site destin\u00e9 \u00e0 la veille marketing et aux Insights consommateurs :&#8230;<\/p>\n","protected":false},"author":5,"featured_media":11890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[314,681,149],"tags":[787,412,6,786],"class_list":["post-11883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","category-montage-video-iphone-ipad","category-mobile-web","tag-experiences-utilisateur","tag-google","tag-mobile","tag-think-with-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 3 domaines sur lesquels investir pour am\u00e9liorer l&#039;exp\u00e9rience utilisateur sur mobile, selon Google - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Selon Google, il existe 3 domaines cruciaux sur lesquels investir pour livrer une meilleure exp\u00e9rience utilisateur mobile. 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