{"id":11674,"date":"2017-06-19T10:32:16","date_gmt":"2017-06-19T09:32:16","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=11674"},"modified":"2017-06-19T13:14:55","modified_gmt":"2017-06-19T12:14:55","slug":"comment-mesurer-une-communication-efficace","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/analytics-2\/comment-mesurer-une-communication-efficace-2017-06-19","title":{"rendered":"Comment mesurer une communication efficace"},"content":{"rendered":"<p>\u00c9valuer l\u2019efficacit\u00e9 de ses actions de communication implique de connaitre les quelques concepts cl\u00e9s d\u2019un bon communiquant. On fait le point.<\/p>\n<p>Un communiquant efficace fait comprendre son point de vue tout en maintenant une relation productive avec l&rsquo;autre parti. Ceci est extr\u00eamement important si vous pr\u00e9voyez de lancer votre entreprise ou de revoir votre communication. La fa\u00e7on dont vous communiquez avec vos clients, employ\u00e9s et autres parties prenantes peut avoir un effet important sur le succ\u00e8s global de votre entreprise. Gardez ces quelques concepts cl\u00e9s \u00e0 l&rsquo;esprit si vous souhaitez <a href=\"https:\/\/academy.visiplus.com\/formation-evaluer-actions-communication-online-offline.php\" target=\"_blank\">\u00e9valuer l\u2019efficacit\u00e9 de vos actions de communication.<\/a><\/p>\n<h2><strong>1. <strong>Effectuez des enqu\u00eates<\/strong><\/strong><\/h2>\n<p>Effectuez des enqu\u00eates r\u00e9guli\u00e8res aupr\u00e8s de vos employ\u00e9s et clients afin de d\u00e9terminer si vous communiquez efficacement.L&rsquo;enqu\u00eate devrait poser des questions sp\u00e9cifiquement li\u00e9es \u00e0 vos mod\u00e8les de communication. Par exemple, demandez aux clients \u00ab Comment avez-vous connu notre dernier produit ou service ? \u00bb. Demandez aux employ\u00e9s : \u00abVos sup\u00e9rieurs et membres de l&rsquo;\u00e9quipe vous communiquent-ils clairement des informations ? \u00bb. Demandez-leur d&rsquo;\u00e9valuer leurs r\u00e9ponses sur une \u00e9chelle de un \u00e0 cinq.<\/p>\n<h2>2. Postez des informations en ligne<\/h2>\n<p>Postez des informations en ligne sur votre <a href=\"https:\/\/academy.visiplus.com\/formation-creation-blog-wordpress.php\" target=\"_blank\">blog professionnel<\/a> pour mieux communiquer avec les employ\u00e9s et les clients. Utilisez un service de suivi\/tracking de site Web (type <a href=\"https:\/\/academy.visiplus.com\/formation-google-analytics.php\" target=\"_blank\">Google Analytics<\/a>) pour analyser les visites et voir la dur\u00e9e de visite des visiteurs sur les diff\u00e9rentes pages de votre site Web. Si vous voyez que les visiteurs passent plusieurs minutes \u00e0 lire du contenu et \u00e0 faire des commentaires positifs, vous savez que votre communication est efficace. S&rsquo;ils cliquent en quelques secondes (<a href=\"https:\/\/academy.visiplus.com\/definitions\/taux-de-rebond.php\" target=\"_blank\">taux de rebond<\/a> \u00e9lev\u00e9), cela pourrait signifier que vous n&rsquo;avez pas suffisamment capt\u00e9 leur attention et que vous n\u2019envoyez pas votre message de mani\u00e8re efficace.<\/p>\n<h2><strong>3.Mesurez l&rsquo;avancement des projets<br \/>\n<\/strong><\/h2>\n<p>Mesurez l&rsquo;avancement et la <a href=\"https:\/\/academy.visiplus.com\/formation-gestion-projet.php\" target=\"_blank\">gestion des projets <\/a>sp\u00e9cifiques pour v\u00e9rifier si vous et vos employ\u00e9s communiquent efficacement. Si vous trouvez que les r\u00e9sultats sont constamment en contradiction avec vos instructions ou que vos employ\u00e9s connaissent des conflits, ce sont des signes de probl\u00e8mes de communication possibles.<\/p>\n<h2><strong>4. Faites r\u00e9p\u00e9ter les instructions<br \/>\n<\/strong><\/h2>\n<p>Demandez \u00e0 vos employ\u00e9s de vous r\u00e9p\u00e9ter des instructions verbales pour voir si elles ont \u00e9t\u00e9 comprises pleinement.Vous pouvez simplement demander \u00e0 chaque employ\u00e9 de vous envoyer un courriel r\u00e9sumant votre affectation et comment ils pr\u00e9voient de le faire. Si les employ\u00e9s r\u00e9it\u00e8rent clairement et pr\u00e9cis\u00e9ment vos instructions, c&rsquo;est un signe que vous communiquez efficacement. Cela encouragera \u00e9galement vos employ\u00e9s \u00e0 poser des questions pour clarifier les points de confusion lorsque vous leur parlez en groupe et en r\u00e9union individuelle.<\/p>\n<h6>Source : www.smallbusiness.chron.com<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9valuer l\u2019efficacit\u00e9 de ses actions de communication implique de connaitre les quelques concepts cl\u00e9s d\u2019un bon communiquant. On fait le point. Un communiquant efficace fait comprendre son point de vue tout en maintenant une relation&#8230;<\/p>\n","protected":false},"author":2,"featured_media":11679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644,761,330,332,331,418,333,334,264],"tags":[758,760],"class_list":["post-11674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-visualisation","category-evaluer-efficacite-actions-communication-online-offline","category-google-analytics-analytics-2","category-google-analytics-certification","category-google-analytics-workshop","category-google-tag-manager","category-web-conversion-ux","category-tableaux-de-bord-kpi","category-analytics-2","tag-communication","tag-evaluer-lefficacite-de-vos-actions-de-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment mesurer une communication efficace - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"\u00c9valuer l\u2019efficacit\u00e9 de ses actions de communication implique de connaitre les quelques concepts cl\u00e9s d\u2019un bon communiquant. On fait le point. Un\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/academy.visiplus.com\/blog\/analytics-2\/comment-mesurer-une-communication-efficace-2017-06-19\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment mesurer une communication efficace - VISIPLUS academy\" \/>\n<meta property=\"og:description\" content=\"\u00c9valuer l\u2019efficacit\u00e9 de ses actions de communication implique de connaitre les quelques concepts cl\u00e9s d\u2019un bon communiquant. On fait le point. 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