{"id":1154,"date":"2013-10-03T10:22:17","date_gmt":"2013-10-03T09:22:17","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1154"},"modified":"2016-08-18T08:54:06","modified_gmt":"2016-08-18T07:54:06","slug":"apres-panda-et-pingouin-quel-impact-de-colibri-sur-votre-seo","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/contenu-web\/apres-panda-et-pingouin-quel-impact-de-colibri-sur-votre-seo-2013-10-03","title":{"rendered":"Apr\u00e8s Panda et Pingouin, quel impact de Colibri sur votre SEO ?"},"content":{"rendered":"

Apr\u00e8s Panda et Pingouin, Google lance une nouvelle mise \u00e0 jour majeure de son moteur, voici Colibri !<\/span><\/p>\n

A l\u2019occasion de ses 15 ans il y a quelques jours, Google a r\u00e9v\u00e9l\u00e9\u00a0 un changement majeur dans le fonctionnement de son moteur. Baptis\u00e9 \u00ab\u00a0Colibri\u00a0\u00bb (ou \u00ab\u00a0Hummingbird\u00a0\u00bb en anglais), cette mise \u00e0 jour vise \u00e0 mieux r\u00e9pondre aux requ\u00eates complexes des internautes, de mani\u00e8re plus rapide et plus pr\u00e9cise, comme l\u2019oiseau connu pour ces m\u00eames qualit\u00e9s.<\/p>\n

Selon Google, elle impacterait 90% des recherches dans le monde, plus particuli\u00e8rement les questions longues ou complexes que les internautes sont visiblement de plus en plus nombreux \u00e0 poser \u00e0 Google. Colibri permettra \u00e0 Google de mieux cerner et lier les mots d’une requ\u00eate, afin de mieux comprendre le sens de l’ensemble.<\/p>\n

Cet accent mis sur les requ\u00eates conversationnelles d\u00e9montre un changement de philosophie de la part de Google : on s\u2019\u00e9loigne ainsi de l\u2019optimisation par mots-cl\u00e9s, au profit de l\u2019optimisation par contenu de qualit\u00e9.\u00a0 L\u2019\u00e8re n\u2019est plus celle de la recherche par mots-cl\u00e9s mais celle de la recherche par entit\u00e9s\u2026<\/p>\n

C\u2019est en ce sens que Colibri peut avoir un impact sur les strat\u00e9gies SEO <\/a>actuelles. Il est encore t\u00f4t pour l\u2019\u00e9valuer\u00a0 de mani\u00e8re pr\u00e9cise mais on imagine que les sites avec des contenus \u00e9ditoriaux riches et de qualit\u00e9 seront favoris\u00e9s. Possible \u00e9galement que la strat\u00e9gie longue traine pour le SEO soit davantage convoit\u00e9e par les webmasters\u2026<\/p>\n

Source\u00a0: http:\/\/searchengineland.com\/google-hummingbird-172816<\/a><\/p>\n

Vous voulez \u00eatre le meilleur en r\u00e9f\u00e9rencement naturel ? Avez-vous pens\u00e9 \u00e0 la formation r\u00e9f\u00e9rencement naturel niveau avanc\u00e9 <\/a>? La solution id\u00e9ale pour compl\u00e9ter vos connaissances acquises sur le sujet et par la m\u00eame occasion faire auditer votre site web par un expert !<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s Panda et Pingouin, Google lance une nouvelle mise \u00e0 jour majeure de son moteur, voici Colibri ! A l\u2019occasion de ses 15 ans il y a quelques jours, Google a r\u00e9v\u00e9l\u00e9\u00a0 un changement majeur…<\/p>\n","protected":false},"author":2,"featured_media":2209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325,324],"tags":[105,106,102],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecriture-web-contenu-web","category-contenu-web","tag-colibri","tag-hummingbird","tag-referencement-naturel"],"yoast_head":"\nApr\u00e8s Panda et Pingouin, quel impact de Colibri sur votre SEO ? - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s Panda et Pingouin, Google lance une nouvelle mise \u00e0 jour majeure de son moteur, voici Colibri ! 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