{"id":10749,"date":"2017-04-24T15:00:55","date_gmt":"2017-04-24T14:00:55","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=10749"},"modified":"2017-04-25T08:06:16","modified_gmt":"2017-04-25T07:06:16","slug":"bing-ads-editor-prend-desormais-en-charge-les-extensions-de-commentaires","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/bing-ads-editor-prend-desormais-en-charge-les-extensions-de-commentaires-2017-04-24","title":{"rendered":"Bing Ads Editor prend d\u00e9sormais en charge les extensions de commentaires"},"content":{"rendered":"<p>Bing Ads Editor a mis \u00e0 jour son support pour les extensions de commentaires. En outre, Bing Ads Editor v11.10 met en exergue une meilleure importation de mots cl\u00e9s et une capacit\u00e9 am\u00e9lior\u00e9e \u00e0 cr\u00e9er des associations d&rsquo;audience pour le remarketing dans les campagnes de recherche payante.<\/p>\n<p><b>Extensions de commentaires <\/b><\/p>\n<p>Avec la derni\u00e8re version de <a href=\"https:\/\/advertise.bingads.microsoft.com\/fr-fr\/solutions\/outils\/bing-ads-editor-pour-mac-et-windows\" target=\"_blank\">Bing Ads Editor<\/a>, les annonceurs peuvent g\u00e9rer leurs extensions de commentaires en vrac. Jusqu&rsquo;\u00e0 20 commentaires peuvent \u00eatre associ\u00e9s \u00e0 chaque campagne et groupe d&rsquo;annonces. Les annonceurs peuvent \u00e9galement utiliser des extensions de commentaires partag\u00e9es : cr\u00e9ez une extension de commentaire et partagez-la sur plusieurs campagnes et groupes d&rsquo;annonces.<\/p>\n<div id=\"attachment_10750\" style=\"width: 558px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads-1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10750\" class=\"size-full wp-image-10750\" title=\"Source : Bing Ads Editor\" alt=\"Bing Ads 1\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads-1.png\" width=\"548\" height=\"188\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads-1.png 548w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads-1-300x102.png 300w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" \/><\/a><p id=\"caption-attachment-10750\" class=\"wp-caption-text\">Source : Bing Ads Editor<\/p><\/div>\n<p style=\"text-align: left;\"><b>Meilleure importation de mots-cl\u00e9s<\/b><\/p>\n<p>Bing Ads Editor peut maintenant reconna\u00eetre les symboles dans une phrase et le type de correspondance exacte. <em>\u00ab\u00a0Par exemple, le mot-cl\u00e9 \u00ab\u00a0fleurs\u00a0\u00bb et [fleurs] seront import\u00e9s en tant que phrase et type de correspondance exacte respectivement.\u00a0\u00bb<\/em><\/p>\n<p>Un <a href=\"https:\/\/academy.visiplus.com\/definitions\/mot-cle.php\" target=\"_blank\">mot-cl\u00e9<\/a> sera trait\u00e9 comme un type de correspondance large s&rsquo;il n&rsquo;a pas de symboles et aucun type de correspondance explicite.<\/p>\n<p>Cr\u00e9er des associations d&rsquo;audiences pour le remarketing en terme de <a href=\"https:\/\/academy.visiplus.com\/definitions\/referencement-payant.php\" target=\"_blank\">r\u00e9f\u00e9rencement payant.<\/a><\/p>\n<p>Lors de la cr\u00e9ation d&rsquo;associations d&rsquo;audience pour le remarketing dans les campagnes de recherche pay\u00e9es, Bing Ads Editor vous permet maintenant d\u2019ajuster le modificateur d&rsquo;ench\u00e8res entre -90% et + 900%. Cela signifie qu&rsquo;il ne faut plus aller et venir depuis le volet de l&rsquo;\u00e9diteur pour mettre \u00e0 jour la valeur d&rsquo;ajustement de l&rsquo;ench\u00e8re.<\/p>\n<div id=\"attachment_10751\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10751\" class=\"size-full wp-image-10751\" title=\"Source : Bing Ads Editor\" alt=\"Bing Ads2\" src=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads2.png\" width=\"800\" height=\"546\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads2.png 800w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads2-300x204.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2017\/04\/Bing-Ads2-610x416.png 610w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-10751\" class=\"wp-caption-text\">Source : Bing Ads Editor<\/p><\/div>\n<p>&nbsp;<\/p>\n<h6>Source : https:\/\/www.searchenginejournal.com<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Bing Ads Editor a mis \u00e0 jour son support pour les extensions de commentaires. En outre, Bing Ads Editor v11.10 met en exergue une meilleure importation de mots cl\u00e9s et une capacit\u00e9 am\u00e9lior\u00e9e \u00e0 cr\u00e9er&#8230;<\/p>\n","protected":false},"author":5,"featured_media":10754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,318,317,420,18,319,13],"tags":[350,348],"class_list":["post-10749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-google-adwords-certification","category-google-adwords-niveau-avance","category-google-adwords-workshop","category-referencement-naturel-search-marketing","category-referencement-naturel-avance","category-search-marketing","tag-bing-ads","tag-nouveautes-bing-ads"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/10749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=10749"}],"version-history":[{"count":3,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/10749\/revisions"}],"predecessor-version":[{"id":10756,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/10749\/revisions\/10756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/10754"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=10749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=10749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=10749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}