{"id":1069,"date":"2013-10-01T08:00:07","date_gmt":"2013-10-01T07:00:07","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1069"},"modified":"2014-01-30T16:13:33","modified_gmt":"2014-01-30T15:13:33","slug":"70-des-internautes-mobiles-appellent-directement-une-entreprise-via-le-click-to-call-dans-les-resultats-de-recherche-google","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/70-des-internautes-mobiles-appellent-directement-une-entreprise-via-le-click-to-call-dans-les-resultats-de-recherche-google-2013-10-01","title":{"rendered":"70% des internautes mobiles appellent directement une entreprise via le \u00ab click-to-call \u00bb dans les r\u00e9sultats de recherche Google"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">La pr\u00e9sence d\u2019un bouton d\u2019appel, appel\u00e9 \u201cclick-to-call\u201d, dans les r\u00e9sultats de recherche Google augmenterait le taux de clics et la perception de la marque selon une <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.google.com\/think\/research-studies\/click-to-call.html\">nouvelle \u00e9tude Google\/Ipsos<\/a><span style=\"line-height: 1.5em;\">.<\/span><\/p>\n<p>Cette \u00e9tude,\u00a0 r\u00e9alis\u00e9e sur 3000 internautes mobiles, r\u00e9v\u00e8le que 70% d\u2019entre eux ont appel\u00e9 directement une entreprise via le \u00ab click-to-call \u00bb \u00e0 partir des r\u00e9sultats de recherche Google.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1889\" alt=\"Click_to_call1\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/Click_to_call1.png\" width=\"565\" height=\"424\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/Click_to_call1.png 565w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/Click_to_call1-300x225.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/Click_to_call1-330x249.png 330w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/p>\n<p>L\u2019\u00e9tude, qui porte sur 7 march\u00e9s principaux (Voyages \u2013 Restaurants \u2013 Automobile \u2013 Service Public \u2013 Commerce \u2013 Finance \u2013 Technologie), montre que le \u00ab click-to-call \u00bb, qu\u2019il apparaisse dans les r\u00e9sultats payants ou organiques, est un \u00e9l\u00e9ment d\u00e9terminant pour les internautes qui sont dans une d\u00e9marche d\u2019achat (61%) ou de recherche d\u2019informations (52%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1890\" alt=\"click_to_call2png\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/click_to_call2png.png\" width=\"565\" height=\"424\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/click_to_call2png.png 565w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/click_to_call2png-300x225.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/click_to_call2png-330x249.png 330w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/p>\n<p>En moyenne, les annonces AdWords qui ont mis en place une extension d\u2019appel on vu leur taux de clics augmenter de 8%.<\/p>\n<p>Et qu\u2019en est-il des entreprises qui n\u2019offrent pas une option d\u2019appel ? Pr\u00e8s de la moiti\u00e9 des mobinautes interrog\u00e9s d\u00e9clarent que l\u2019absence d\u2019une telle option entra\u00eene une frustration (47%) et la tentation plus grande de se tourner vers une autre marque (47%). De plus, 33% d\u00e9clarent \u00eatre moins enclins \u00e0 recommander la marque et \u00e0 l\u2019utiliser dans le futur.<\/p>\n<p><a href=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/Click_to_call3png.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1891\" alt=\"Click_to_call3png\" src=\"http:\/\/blog.visiplus.com\/wp-content\/uploads\/2014\/01\/Click_to_call3png.png\" width=\"565\" height=\"424\" srcset=\"https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/Click_to_call3png.png 565w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/Click_to_call3png-300x225.png 300w, https:\/\/academy.visiplus.com\/blog\/wp-content\/uploads\/2014\/01\/Click_to_call3png-330x249.png 330w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/a><\/p>\n<p>Si la pr\u00e9sence du \u00ab click-to-call \u00bb dans les r\u00e9sultats organiques d\u00e9pend d\u2019un certain nombre de facteurs, il est tout \u00e0 fait possible de le param\u00e9trer dans les annonces mobiles AdWords (heures \/ recherches sp\u00e9cifiques).<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/ssl.gstatic.com\/think\/docs\/click-to-call_research-studies.pdf\">http:\/\/ssl.gstatic.com\/think\/docs\/click-to-call_research-studies.pdf<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pr\u00e9sence d\u2019un bouton d\u2019appel, appel\u00e9 \u201cclick-to-call\u201d, dans les r\u00e9sultats de recherche Google augmenterait le taux de clics et la perception de la marque selon une nouvelle \u00e9tude Google\/Ipsos. Cette \u00e9tude,\u00a0 r\u00e9alis\u00e9e sur 3000 internautes&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,13],"tags":[45,47,62,99,1647],"class_list":["post-1069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-search-marketing","tag-adwords","tag-google-adwords","tag-internet-mobile-2","tag-mobinautes","tag-search-marketing"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1069"}],"version-history":[{"count":2,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1069\/revisions"}],"predecessor-version":[{"id":2213,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1069\/revisions\/2213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/2004"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}