{"id":1061,"date":"2013-09-30T10:30:18","date_gmt":"2013-09-30T09:30:18","guid":{"rendered":"http:\/\/blog.visiplus.com\/?p=1061"},"modified":"2016-08-17T09:44:26","modified_gmt":"2016-08-17T08:44:26","slug":"le-budget-de-la-publicite-mobile-en-hausse-de-142-depuis-2011","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/mobile-web\/le-budget-de-la-publicite-mobile-en-hausse-de-142-depuis-2011-2013-09-30","title":{"rendered":"Le budget de la publicit\u00e9 mobile en hausse de +142% depuis 2011"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\">En 2013, les marketeurs d\u00e9pensent 2 fois plus en publicit\u00e9 mobile qu\u2019en 2011 selon un r\u00e9cent sondage de <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.iab.net\/\">Interactive Advertising Bureau<\/a><span style=\"line-height: 1.5em;\">.<\/span><\/p>\n<p>Le foss\u00e9 entre l\u2019utilisation croissante des terminaux mobiles et les budgets publicitaires qui y sont allou\u00e9s se comble progressivement.<\/p>\n<p>En effet, le pourcentage d\u2019entreprises qui d\u00e9pensent plus de 300 000 dollars en publicit\u00e9 mobile a plus que quadrupl\u00e9 depuis deux ans. Sur la m\u00eame \u00e9tude men\u00e9e en 2011, 7% des entreprises interrog\u00e9es avaient d\u00e9clar\u00e9 avoir un budget mobile aussi \u00e9lev\u00e9. Cette ann\u00e9e, elles \u00e9taient pr\u00e8s d&rsquo;un tiers (32%).<\/p>\n<p>Pr\u00e8s des trois quarts (74%) des entreprises interrog\u00e9es cette ann\u00e9e ont d\u00e9clar\u00e9 qu&rsquo;elles pr\u00e9voyaient d&rsquo;augmenter les d\u00e9penses de publicit\u00e9 mobile au cours des deux prochaines ann\u00e9es.<\/p>\n<p>Toutefois, le marketing mobile doit faire face \u00e0 de nombreux d\u00e9fis :\u00a0 diversit\u00e9 des syst\u00e8mes d\u2019exploitation et des navigateurs web des terminaux, probl\u00e8mes de confidentialit\u00e9, absence de mesures standardis\u00e9es, manque d\u2019expertise de la part des agences sont notamment avanc\u00e9es par les entreprises sond\u00e9es.<\/p>\n<p>Cette \u00e9tude indique enfin que les entreprises d\u00e9montrent un int\u00e9r\u00eat croissant HTML5 et <a href=\"https:\/\/academy.visiplus.com\/formation-responsive-web-design.php\" target=\"_blank\">web design responsive<\/a>, comme des rem\u00e8des possibles aux probl\u00e8mes de diffusion d&rsquo;annonces sur les diff\u00e9rents terminaux.<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/adage.com\/article\/digital\/mobile-ad-budgets-double-2011\/244344\/?utm_source=Digital&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge\/Digital\">http:\/\/adage.com\/article\/digital\/mobile-ad-budgets-double-2011\/244344\/?utm_source=Digital&amp;utm_medium=feed&amp;utm_campaign=Feed:+AdvertisingAge\/Digital<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2013, les marketeurs d\u00e9pensent 2 fois plus en publicit\u00e9 mobile qu\u2019en 2011 selon un r\u00e9cent sondage de Interactive Advertising Bureau. Le foss\u00e9 entre l\u2019utilisation croissante des terminaux mobiles et les budgets publicitaires qui y&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[98,79],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-web","tag-marketing-mobile","tag-publicite-mobile-2"],"_links":{"self":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/comments?post=1061"}],"version-history":[{"count":3,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1061\/revisions"}],"predecessor-version":[{"id":7169,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/posts\/1061\/revisions\/7169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media\/1885"}],"wp:attachment":[{"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/media?parent=1061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/categories?post=1061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/academy.visiplus.com\/blog\/wp-json\/wp\/v2\/tags?post=1061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}