{"id":10217,"date":"2017-03-23T10:12:51","date_gmt":"2017-03-23T09:12:51","guid":{"rendered":"https:\/\/academy.visiplus.com\/blog\/?p=10217"},"modified":"2017-03-23T10:13:58","modified_gmt":"2017-03-23T09:13:58","slug":"google-annonce-de-nouveaux-controles-de-securite-pour-les-annonceurs-display-et-video","status":"publish","type":"post","link":"https:\/\/academy.visiplus.com\/blog\/search-marketing\/google-annonce-de-nouveaux-controles-de-securite-pour-les-annonceurs-display-et-video-2017-03-23","title":{"rendered":"Google annonce de nouveaux contr\u00f4les de s\u00e9curit\u00e9 pour les annonceurs display et vid\u00e9o"},"content":{"rendered":"<p>Apr\u00e8s la pol\u00e9mique, Google promet de r\u00e9pondre aux pr\u00e9occupations des annonceurs sur le contenu controvers\u00e9.<\/p>\n<p>Un jour apr\u00e8s que Matt Britton, chef de l&rsquo;exploitation EMEA de Google, ait pr\u00e9sent\u00e9 des excuses aupr\u00e8s des annonceurs ayant vu leurs publicit\u00e9s appara\u00eetre aupr\u00e8s de contenus controvers\u00e9s, ce m\u00eame chef d\u2019exploitation a <a href=\"https:\/\/adwords.googleblog.com\/2017\/03\/expanded-safeguards-for-advertisers.html\" target=\"_blank\">annonc\u00e9 de nouveaux contr\u00f4les de s\u00e9curit\u00e9<\/a> \u00e0 ce sujet.<\/p>\n<p>Et pour cause, le <a href=\"https:\/\/academy.visiplus.com\/definitions\/reseau-display.php\" target=\"_blank\">R\u00e9seau Display<\/a> de Google comprend de nombreux sites extr\u00e9mistes propageant des id\u00e9ologies de droite et de gauche, des canulars et des informations erron\u00e9es. Et si la soci\u00e9t\u00e9 avait d\u00e9j\u00e0 revu ses politiques concernant les sites en novembre dernier, elle n&rsquo;a pourtant pas abord\u00e9 les pr\u00e9occupations de s\u00e9curit\u00e9 concernant les annonces apparaissant aux c\u00f4t\u00e9s du contenu extr\u00e9miste et de d\u00e9sinformation.<\/p>\n<p>Philipp Schindler, directeur commercial de Google, a \u00e9crit mardi que l&rsquo;entreprise<em> \u00ab\u00a0prend une position plus ferme sur le contenu haineux, offensant et d\u00e9rogatoire. Cela comprend la suppression des annonces de mani\u00e8re plus efficace et du contenu qui attaque ou harc\u00e8le les gens en fonction de leur race, religion, sexe ou cat\u00e9gories similaires. Ce changement nous permettra de prendre des mesures, le cas \u00e9ch\u00e9ant, sur un plus grand nombre d&rsquo;annonces et de sites.\u00a0\u00bb<\/em><\/p>\n<p>Les modifications sont \u00e9galement destin\u00e9es \u00e0 traiter les plaintes concernant les banni\u00e8res publicit\u00e9s figurant sur des vid\u00e9os extr\u00e9mistes post\u00e9es sur la plateforme YouTube. Schindler d\u00e9clare alors que Google <em>\u00ab veillera \u00e0 ce que les annonces ne s&rsquo;affichent que pour les cr\u00e9ateurs l\u00e9gitimes appartenant au programme de partenaires <a href=\"https:\/\/www.youtube.com\/?hl=fr&amp;gl=FR\">YouTube<\/a>\u00a0\u00bb<\/em><\/p>\n<p>Les changements \u00e0 pr\u00e9voir tels que Schindler les a annonc\u00e9s:<\/p>\n<ul>\n<li>Des param\u00e8tres par d\u00e9faut plus s\u00fbr pour les marques. Nous modifions les param\u00e8tres par d\u00e9faut des annonces afin qu&rsquo;elles soient diffus\u00e9es sur du <a href=\"https:\/\/academy.visiplus.com\/formation-digital-brand-content.php\" target=\"_blank\">contenu de marque<\/a> r\u00e9pondant \u00e0 un niveau de s\u00e9curit\u00e9 sup\u00e9rieur et exclut le contenu potentiellement r\u00e9pr\u00e9hensible. Les marques peuvent choisir de faire de la publicit\u00e9 sur des types de contenu plus larges s&rsquo;ils le souhaitent.<\/li>\n<li>Gestion simplifi\u00e9e des exclusions. Nous allons introduire de nouveaux contr\u00f4les au niveau du compte pour faciliter l&rsquo;exclusion des sites et des canaux sp\u00e9cifiques \u00e0 tous leurs <a href=\"https:\/\/academy.visiplus.com\/formation-google-adwords.php\" target=\"_blank\">services AdWords<\/a> pour les annonceurs.<\/li>\n<li>Contr\u00f4les plus pr\u00e9cis. En outre, nous introduirons de nouveaux contr\u00f4les afin de faciliter l&rsquo;exclusion des contenus \u00e0 risque \u00e9lev\u00e9 par les marques et d&rsquo;affiner l&rsquo;endroit o\u00f9 ils souhaitent que leurs annonces soient diffus\u00e9es.<\/li>\n<\/ul>\n<p>Schindler a ensuite ajout\u00e9 que les annonceurs auront plus de visibilit\u00e9 sur l&rsquo;endroit o\u00f9 leurs annonces vid\u00e9o et display s&rsquo;affichent et que la firme de Mountain View est en train de revoir ses politiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s la pol\u00e9mique, Google promet de r\u00e9pondre aux pr\u00e9occupations des annonceurs sur le contenu controvers\u00e9. Un jour apr\u00e8s que Matt Britton, chef de l&rsquo;exploitation EMEA de Google, ait pr\u00e9sent\u00e9 des excuses aupr\u00e8s des annonceurs ayant&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,318,317,420,13],"tags":[412,47,359,59],"class_list":["post-10217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-adwords-search-marketing","category-google-adwords-certification","category-google-adwords-niveau-avance","category-google-adwords-workshop","category-search-marketing","tag-google","tag-google-adwords","tag-reseau-display","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.9-RC5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google annonce de nouveaux contr\u00f4les de s\u00e9curit\u00e9 pour les annonceurs display et vid\u00e9o - VISIPLUS academy<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s la pol\u00e9mique, Google promet de r\u00e9pondre aux pr\u00e9occupations des annonceurs sur le contenu controvers\u00e9. 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